Overview
Work History
Education
Skills
Timeline
Generic

Jillian Johnson

Dover,Delaware

Overview

14
14
years of professional experience

Work History

Digital Content Creator

Blue Star Families
Remote
05.2023 - Current
  • Developed content strategies for digital campaigns and initiatives.
  • Created engaging, brand-relevant content for social media channels.
  • Conducted keyword research and incorporated SEO into content creation.
  • Collaborated with designers, video producers, and other creatives on digital projects.
  • Managed editorial calendars to ensure timely delivery of content across channels.
  • Researched industry trends and developed original ideas for content topics.
  • Composed copy for email newsletters, blog posts, press releases, product descriptions.
  • Worked closely with stakeholders from multiple departments to develop effective messaging strategies across platforms.
  • Provided guidance on how best to use different types of digital media within a project.
  • Maintained an up-to-date knowledge of current trends in digital media production.
  • Developed plans for testing new approaches or technologies that could be used in future projects.
  • Create compelling content across various platforms, including video scripts, blog posts, press releases, emails, social media (Facebook, Instagram, Twitter), and web copy.
  • Led a team of 6 writers to produce a LinkedIn newsletter with over 10,000 subscribers and an average of 20,000 impressions per month.
  • Managed a quarterly national email newsletter with a 49% open rate and 35% click-through rate, demonstrating proficiency in crafting compelling, SEO-friendly content.
  • Conceptualized and created a monthly newsletter for chapters to go out to over 50,000 chapter members, resulting in a 57% average open rate.
  • Developed and executed a voting campaign on Threads that resulted in a $10,000 grant for research from organizational funders and a 20% increase in engagement from our audience.
  • Moderate the Campaign for Inclusion and Gaming communities within the Blue Star Neighborhood, overseeing groups of over 100 and 700 members, respectively.
  • Planned and executed campaigns for virtual events in The Blue Star Neighborhood, including a virtual Dungeons & Dragons game and a baking webinar, that boasted over 50 member signups and a 50% attendance rate.
  • Manage a large photo database in Canto with over 20,000 photos and 1,500 videos.
  • Conduct content audits to assess performance and recommend improvements.

Freelance Writer

Military Spouse Magazine
Remote
02.2018 - 05.2024
  • Researched and wrote articles on a variety of topics ranging from anecdotes to journalism.
  • Collaborated with editors and designers on various projects.
  • Conducted interviews with subject matter experts to obtain relevant information.
  • Proofread copy to check grammar, punctuation, spelling, syntax, and organization of material.
  • Generated ideas for new stories or topics to write about.
  • Reviewed existing content to identify opportunities for improvement or updates.

Social Media Specialist

Academy of Dance Warner Robins
Hybrid
01.2018 - 05.2023
  • Developed and implemented social media strategies to increase brand awareness and engagement.
  • Created, edited, and managed content for various social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube.
  • Analyzed key metrics to measure the success of campaigns on a regular basis.
  • Monitored emerging trends in digital media and marketing.
  • Identified target audiences and developed customer personas for campaigns.
  • Conducted competitor analysis to stay ahead of industry trends and best practices.
  • Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
  • Provided feedback on website design changes related to social media integration.
  • Managed customer service requests through social media channels.
  • Tracked performance of all campaigns using analytics software such as Google Analytics.
  • Developed social media content and scheduled posts to coincide with target audience usage.
  • Created and maintained detailed content and social media calendars.
  • Created compelling social media copy and designed visuals using Canva for Facebook, Instagram, and Twitter.
  • Improved rate of class registration by 20% through effective paid media strategies on Facebook and Instagram.
  • Implemented A/B testing for social media ads, optimizing ad performance and increasing click-through rates by 15%.
  • Managed a private Facebook community of 150 members, fostering engagement through regular posts, discussions, and events, leading to a 30% increase in active participation.
  • Monitored social media channels and responded to customer inquiries, enhancing brand reputation and customer satisfaction.
  • Analyzed social media metrics and generated reports to assess campaign performance and inform future strategies.
  • Managed organization's social media presence by posting messages, answering posts and monitoring conversations.

Freelance Blogger

MilHousing Network
Remote
01.2021 - 08.2022
  • Developed a blog strategy to attract and engage readers.
  • Researched and wrote engaging content for the blog.
  • Edited and proofread blog posts before publication.
  • Generated ideas for new blog topics, including researching relevant keywords.
  • Conducted interviews with industry professionals to create unique content.
  • Promoted the blog on social media platforms, such as Twitter and Facebook.
  • Built relationships with other bloggers in order to increase visibility of the blog.
  • Responded promptly to reader comments and inquiries on the blog's platform.
  • Optimized existing content by adding meta descriptions, titles, images.

Virtual Assistant

Wilderminds
Remote
08.2018 - 08.2020
  • Organized and managed calendars, appointments, and travel arrangements for client.
  • Compiled data from various sources to create reports and presentations.
  • Proofread documents for accuracy prior to final submission to clients.
  • Generated weekly progress reports detailing tasks completed during the week.
  • Designed templates for emails, newsletters, webpages. using HTML and CSS.
  • Monitored social media accounts for comments or messages requiring attention.
  • Updated website content with new products or services offered by the company.
  • Handled data entry tasks to help client spend more time on executive commitments.
  • Answered telephones and emails, replying to customer and vendor inquiries and issues quickly and effectively.

Social Media Marketing Intern

Digital Marketer, M.D.
Remote
02.2018 - 08.2018
  • Developed content for social media campaigns targeting various audiences.
  • Researched and identified target audience preferences, trends, and behaviors.
  • Analyzed user engagement with posts on multiple platforms to assess the effectiveness of campaigns.
  • Monitored competitor activities on social media channels.
  • Scheduled social media posts using SocialBee.
  • Created monthly reports detailing progress of campaigns and metrics achieved.
  • Provided support for digital ad campaigns including creating ads, managing budgets, and tracking results.
  • Maintained up-to-date knowledge of new technologies related to social media marketing.
  • Identified opportunities for improvement within existing strategies.
  • Generated ideas for creative content initiatives.
  • Compiled data from various sources into meaningful insights.
  • Analyzed analytics data from online campaigns to identify areas for optimization.
  • Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections.
  • Focused on growing social media presence through engaging content and using data and customer insights to guide process.
  • Utilized Twitter and Facebook to promote products, services and content.
  • Scheduled content for publication on social media at ideal times.

Digital Marketing Manager

Green Pinata Toys
Remote
06.2017 - 02.2018
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Increased website traffic by 27% through SEO-focused blog posts and content strategies, demonstrating strong proficiency in SEO and content marketing.
  • Managed email marketing campaigns, resulting in significant increases in open rates, click-through rates, and sales, reflecting expertise in audience segmentation and content optimization.
  • Collaborated with product development to launch new products, using content strategies to support go-to-market efforts and drive brand awareness.
  • Led a team of 10 writers to produce blog posts that boosted site traffic by 20% on average and enhanced brand awareness through effective affiliate partnerships.
  • Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Built relationships with 10 influencers to promote products or services through their channels.
  • Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Designed landing pages that convert visitors into leads or sales.
  • Organized A and B testing experiments to optimize user experience on different platforms.
  • Negotiated contracts with vendors such as web designers, copywriters and photographers.
  • Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
  • Coordinated efforts between creative team members such as graphic designers or video editors.
  • Provided timely reports on progress of various projects related to digital marketing initiatives.
  • Assisted in developing best practices guidelines for successful execution of digital campaigns.
  • Attended conferences, workshops or events related to digital marketing topics.
  • Wrote social media content to increase engagement with customers.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.

Content Marketing Intern

Simply Earth LLC
Remote
01.2017 - 05.2017
  • Assisted in content creation and editing for website, blog, and social media posts.
  • Studied industry best practices for SEO and content strategy.
  • Managed Facebook and Instagram platforms and utilized metrics to increase engagement and campaign performance by 25%.
  • Improved email marketing strategy by introducing tailored segmentation, which increased sales by 65%.
  • Created and edited blog content in WordPress and graphics in Canva to support a larger marketing strategy by utilizing SEO best practices.
  • Assisted in performing competitor analysis to identify content gaps and keyword opportunities, summarizing findings to adjust content strategies.
  • Created and maintained document templates for team use, improving uniformity and efficiency in content production.
  • Coordinated with subject matter experts for interviews and topic generation.
  • Planned, scheduled, and coordinated content production activities with other teams.
  • Proofread and edited articles before publication ensuring accuracy and quality standards were met.
  • Worked closely with the marketing team to ensure brand consistency across all channels.
  • Maintained an organized library of digital assets such as images, videos, documents.
  • Compiled weekly reports on key metrics related to content performance.
  • Provided feedback on existing copywriting projects to improve readability and engagement.
  • Participated in brainstorming sessions with the marketing team to develop new concepts.
  • Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.

Grocery Bagger

DECA Commissary
Edwards AFB, CA
09.2015 - 01.2017
  • Greeted customers and provided assistance with bagging groceries.
  • Assisted in stocking shelves and organizing displays of products.
  • Organized bags neatly in shopping carts for easy transport from store to car.
  • Adhered to safety protocols in handling sharp objects such as knives or box cutters.
  • Assisted customers with locating specific items within the store when requested.
  • Collaborated with other grocery baggers to ensure efficient checkout process during busy times.
  • Assisted customers with getting groceries loaded in vehicles.

Marketing Specialist

Antelope Valley Birth Center
Lancaster, CA
04.2016 - 08.2016
  • Organized promotional events to increase brand awareness and customer engagement.
  • Developed marketing strategies for existing products, services and new product launches.
  • Created content for various social media platforms, including Facebook, Twitter, and Instagram.
  • Designed visuals such as infographics, logos and banners for company website and other digital outlets.
  • Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
  • Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
  • Collaborated with sales teams to develop lead generation strategies across multiple channels.
  • Created proposals for service and product strategies based on marketing data.

Career Break

Homemaking
09.2010 - 04.2016

Education

Associate of Arts - Psychology

Georgia Military College - Milledgeville
Milledgeville, GA
12-2021

High School Diploma -

Southwest High School
El Centro, CA
06-2006

Skills

  • Scriptwriting
  • Video Editing
  • Adobe Creative Suite
  • Content Strategy
  • Google Analytics
  • Marketing automation
  • Copywriting
  • Wordpress
  • Zoom
  • Salesforce
  • Google Drive
  • Hive
  • Asana
  • Slack
  • Sprout Social
  • Buffer
  • Descript
  • Canva
  • Canto

Timeline

Digital Content Creator

Blue Star Families
05.2023 - Current

Freelance Blogger

MilHousing Network
01.2021 - 08.2022

Virtual Assistant

Wilderminds
08.2018 - 08.2020

Freelance Writer

Military Spouse Magazine
02.2018 - 05.2024

Social Media Marketing Intern

Digital Marketer, M.D.
02.2018 - 08.2018

Social Media Specialist

Academy of Dance Warner Robins
01.2018 - 05.2023

Digital Marketing Manager

Green Pinata Toys
06.2017 - 02.2018

Content Marketing Intern

Simply Earth LLC
01.2017 - 05.2017

Marketing Specialist

Antelope Valley Birth Center
04.2016 - 08.2016

Grocery Bagger

DECA Commissary
09.2015 - 01.2017

Career Break

Homemaking
09.2010 - 04.2016

Associate of Arts - Psychology

Georgia Military College - Milledgeville

High School Diploma -

Southwest High School

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Jillian Johnson