Nouran Diaa
Senior Product Manager - Product Developer - Social Media Manager - Pharmacist
Belleville,NJ
Summary
Innovative Marketing leader with 8 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Well-versed in both online and traditional marketing approaches with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
2
2
Certifications
4
4
Languages
Work History
Lead Product Developer
Vie Pharmaceuticals
01.2023 - 09.2023
- Demonstrated and promoted the company vision.
- Developed new skincare and hair products according to the latest technologies.
- Add innovative patiencies that would help each product standout according to latest innovations
- Provided market leading eye catching products.
- Develop training materials for sales force for both visiting MDs and Pharmacies.
- Learns to manage internal customer inquiries and requests.
- Communicates development improvement ideas for the group.
Senior Brand Manager
Rexol
01.2021 - 05.2023
- Led market research initiatives to gather insights on consumer preferences, trends, and competitor analysis.
- Streamlined internal communication processes, fostering collaboration between departments in support of brand objectives.
- Negotiated strategic partnerships with external vendors to enhance product offerings and increase distribution channels.
- Championed corporate social responsibility initiatives that aligned with brand values, creating positive PR opportunities and enhancing company reputation among consumers.
- Developed training materials for internal stakeholders to communicate brand strategy effectively across all levels of organization.
- Enhanced brand awareness by developing and implementing strategic marketing plans and that led of increasing sales by 10%
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Researched and identified new opportunities for product and brand development.
Brand Manager- Product Developer - Social Media Manager
Infinity Spanish Labs
09.2017 - 06.2021
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Organized and delivered training sessions for new product content and technological advancements.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Spearheaded rebranding efforts, effectively revitalizing the company''s image and increasing overall market share.
Brand Manager - Product Developer
Infinity Health Supplements
09.2017 - 06.2021
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
- Aligned internal teams with brand guidelines, ensuring consistent representation of company across all departments and touchpoints.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched and identified new opportunities for product and brand development.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Implemented strategic business objectives to generate1 million EGP in sales
Assistant Brand Manager
Procter & Gamble
01.2016 - 08.2017
- Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
- Enhanced brand visibility through targeted public relations activities such as press releases and media placements.
- Coordinated participation in industry trade shows, showcasing company''s products to potential clients.
- Supported sales force with timely delivery of sales materials, including product sheets, presentations, and training modules.
- Strengthened competitive positioning by monitoring competitor activity and providing strategic recommendations based on insights gathered.
- Conducted market research to identify consumer trends and preferences, driving product innovation.
Pharmacist
El-Ezaby Pharmacy
10.2016 - 12.2016
- Collaborated with pharmacy team members to develop and implement strategies for continuous improvement in quality of care.
- Managed high volume of prescriptions daily while maintaining excellent customer service and attention to detail.
- Enhanced pharmacy efficiency by implementing new workflow processes and inventory management systems.
- Conducted thorough drug utilization reviews to identify potential drug interactions or contraindications, ensuring patient safety.
- Improved patient outcomes by providing comprehensive medication therapy management and counseling.
- Assisted in development of policies and procedures related to pharmacy operations, promoting compliance with legal regulations and best practices.
Education
PharmD. -
Faculty of Pharmaceutical Sciences
Egypt 09.2011 - 06.2016
High school Diploma -
American Diploma
Egypt 09.2008 - 06.2011
Skills
Brand Development
undefinedCertification
Basic Life Support for Healthcare and Public Safety (BLS)
Awards
- Employee Of The Year, 08/2019
- Award Of Appreciation, 08/2017
Volunteer Experience
AIESEC, OGIP, 03/2011
Projects
New Skin & Hair Care Launches
Infinity Spanish Labs Products Development
Vie Pharmaceuticals Products Development
Infinity Naturals Products development
Timeline
Lead Product Developer
Vie Pharmaceuticals
01.2023 - 09.2023
Senior Brand Manager
Rexol
01.2021 - 05.2023
Brand Manager- Product Developer - Social Media Manager
Infinity Spanish Labs
09.2017 - 06.2021
Brand Manager - Product Developer
Infinity Health Supplements
09.2017 - 06.2021
Pharmacist
El-Ezaby Pharmacy
10.2016 - 12.2016
Assistant Brand Manager
Procter & Gamble
01.2016 - 08.2017
PharmD. -
Faculty of Pharmaceutical Sciences
09.2011 - 06.2016
High school Diploma -
American Diploma
09.2008 - 06.2011
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