Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic
Nouran ElSebaie

Nouran ElSebaie

Cairo,Egypt

Overview

11
11
years of professional experience

Work History

MERA Commercial Project Lead

Pfizer MERA
09.2024 - Current

Key point of accountability for the Russia operational model within the context of GTC

Key Responsibilities to support Russia operating model:

Project Management:

  • Design and manage projects aimed at proactively adapting Pfizer’s support structure to the needs of the Russian market.
  • Maintain a comprehensive inventory of all services, including detailed individual information.
  • Oversee the migration of services from the EU to other locations as needed.
  • Develop and implement contingency plans to mitigate risks and ensure operational continuity

Having additional responsibilities linked to regional priorities and projects for the MERA region

ELI Patient and Healthcare experience & Business Development Lead

Pfizer
Cairo, Egypt
09.2021 - 09.2024
  • Part of Pfizer ELI Leadership team
  • Been the single point of transformation and orchestration, driving the design and implementation of the omnichannel strategy, experience design and management capabilities, across ELI
  • Co-created with marketing and medical team their customer omnichannel strategies, experience design, plan & priorities, and value adding channels that best address their business objectives and strategies
  • Defined and managed customer facing channels for out top strategic brands
  • Orchestrated omnichannel engagement programs across categories, leverage global best practices, and guide program owners (like marketing, medical, commercial), teams' execution, and CX counsel CCMF, MD, Pfizer digital (enablement) & GCO (operations) collaboration to ensure engagement quality, and cross-categories performance
  • Tracked progress, identified key learning and measured impact in order to guide optimization, innovation, and evolution of current channels
  • Lead and introduced innovative commercial partnerships with external entities to enhance our products reach and ease patients engagement by offering access / affordability solutions (ex : Yodawy , breadfast , Vezeeta)
  • Set Pfizer ELI digital transformation strategy and launching Pfizer owned local digital channels (HCPs website, corporate page, Rep trigged mail tool, WhatsApp tool, Social media pages)
  • Portfolio prioritization and proposing growth opportunities

Regional Digital Transformation Lead

Amgen
09.2020 - 09.2021
  • Company Overview: Amgen Middle East and Africa
  • Responsible for 16 countries of MEA cluster
  • Create the Digital transformation strategy for MEA region
  • Support various business functions by articulating digital health tools that deliver value to patients and healthcare professionals in all therapeutic areas
  • Lead the design, development, execution and analysis of integrated multichannel customer engagement
  • Partnership and alignment with all brands lead and business unit heads across MEA markets
  • Amgen Middle East and Africa

Brand Manager

Amgen
08.2017 - 09.2020
  • Company Overview: Amgen Egypt
  • Responsible for Nephrology Line (Aranesp / Mimpara) and Cardiovascular line (Repatha)
  • Develop products visions and strategies
  • Translate strategies into tactics with clear KPIs
  • Responsible for region budget with proper allocation
  • Managing the To-market sales based on quarterly forecast orders from local distributors
  • Field force support: Managing ten sales representatives with product knowledge and monthly messages training
  • Cross functional coordination with sales, medical and access
  • Successfully Launched the first cardiovascular product (Repatha) in Amgen pipeline with well executed pre-launch activities
  • Nephrology line relaunch with full strategy transformation
  • Amgen Egypt

Sales Product Specialist

Amgen
Cairo, Egypt
03.2014 - 08.2017
  • Medical sales representative in Cairo - Egypt
  • Responsible for 30 Institutional hospital and 40 Physicians
  • Building and maintaining strong partnerships with Physicians
  • Following Product marketing strategy to achieve annual target
  • Amgen's sales Best achiever for 2 years in a row with minimum of 110% Value
  • Enrolled in 'Amgen NEXT': Marketing program for top performer, with on ground six month assignment in Hematology line (Kyprolis)

Education

Master of Business Administration -

Edinburgh Business School
Edinburgh, Scotland
01.2021

Marketing Diploma - Marketing

Canadian chambers of commerce
Cairo, Egypt
01.2013

Bachelor of Pharmacy and Biotechnology -

German University
Cairo
01.2013

American Diploma -

Thebes International Language School
01.2008

Skills

  • Digital transformation experience
  • Wide experience in different countries around Middle East and Africa
  • Excellent utilization of Microsoft office application
  • Leadership skills with more than five reporters

Accomplishments

  • Introduced startups partnership in ensure innovative access for medication by partnering with Yodawy for Oncology patients taking 48 hours from e-prescription to home delivery after granting PHI approval.
  • Added Egypt first wholesaler 'woods pharma' to serve private sector having no credit issue and nationwide delivery.
  • Created EM 1st Patient chatbot to enhance Eliquis adherence.
  • In alignment with sales organization, enhanced our commercial coverage increasing our daily touchpoints by 50% Vs pre-pandemic.
  • Launched and utilized WAB with zero opt out and contributing with more than 60% of total MERA interactions.
  • Drafted Iran API selling model to mitigate the supply constraints.
  • Part of Ibrance LOE plan of action by being on Aljadida taskforce.

Languages

  • Arabic, Native
  • English, Fluent
  • French, Fair
  • German, Fair

Timeline

MERA Commercial Project Lead

Pfizer MERA
09.2024 - Current

ELI Patient and Healthcare experience & Business Development Lead

Pfizer
09.2021 - 09.2024

Regional Digital Transformation Lead

Amgen
09.2020 - 09.2021

Brand Manager

Amgen
08.2017 - 09.2020

Sales Product Specialist

Amgen
03.2014 - 08.2017

Master of Business Administration -

Edinburgh Business School

Marketing Diploma - Marketing

Canadian chambers of commerce

Bachelor of Pharmacy and Biotechnology -

German University

American Diploma -

Thebes International Language School
Nouran ElSebaie