Nova Rodriguez

Brand & Narrative Leadership

• Built the entire brand voice and narrative system across social, web, and multimedia campaigns.
• Developed moodboards, visuals, and creative concepts using AI-generated imagery and video, creating a cohesive aesthetic identity despite limited assets.
• Crafted messaging for diverse audiences: ultra-high-net-worth buyers, 55+ active adults, eco-conscious consumers, and mid-market housing audiences.
• Led narrative positioning for two major new developments, including high-end luxury and a 55+ active-living community.

Digital Content Ecosystem Ownership

• Managed and optimized 10 websites, improving search rankings, indexing, and user flow through strategic SEO (RankMath), on-page optimization, and blog systems.
• Wrote and maintained long-form content across all sites: blogs, community pages, landing pages, and brand narratives.
• Created integrated content ecosystems connecting SEO, social, blogs, and email.

Social & Campaign Strategy

• Directed social media brand identity across 3 channels

(Instagram, Facebook, LinkedIn).

• Conceptualized, scripted, and produced short-form videos and reels using AI, stock, and mixed-media storytelling.
• Established editorial calendars and campaign arcs aligned with product launches and community events.

PR & Communications

• Produced sensitive PR and crisis communication for the company’s founder and public-facing leadership.
• Maintained brand integrity and messaging consistency across corporate and community communications.

Key Achievements

• Built a complete multi-brand storytelling ecosystem from scratch.
• Improved organic search performance across all 10 websites.
• Elevated company social visuals and voice, increasing engagement and brand recognition.
• Delivered high-performing campaigns with limited design support by leveraging AI creative direction.

• Developed and curated training datasets for AI model enhancement.
• Evaluated around 1,200 model outputs a month to ensure data accuracy and relevance.
• Collaborated with cross-functional teams to refine training protocols.
• Conducted quality assurance checks on annotated data for consistency.
• Researched emerging AI trends to inform training methodologies and techniques.
• Excellent communication skills, both verbal and written.