NOVITA KOHLI

FGS Global is a leading strategic communications and government relations firm: Area of practice include corporate reputation, crisis & issue management, government affair, policy and advocacy, social impact and financial communication

• Executing paid media strategies and campaigns from start to finish in accordance with industry best practices.
• Oversee the development, implementation, and optimization of multi-channel digital marketing campaigns, including SEM, paid social media, CTV, Out of Home, radio and display & programmatic advertising
• Serve as the main point of contact and client team lead for over 5 clients with $500k/mo.+ in ad spend
• Identified KPIs and created a digital engagement measurement strategy aligned with client goals.
• Led a small team of media professionals, providing mentorship.
• Liaised with Data Analytics, Design/Creative, Engineering, and Product Marketing teams for seamless marketing initiatives.

• Directed media efforts for two prestigious Department of Homeland Security campaigns on terrorism-related suspicious activity and human trafficking
• Spearheaded creation of cross-channel media strategies involving Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH).
• Acted as main liaison for external organizations and DHS on joint media initiatives.
• Managed digital advertising agency specializing in media execution and SEO for timely delivery.

• Leading end-to-end acquisition campaign strategy, planning, launch, optimization & performance measurement across digital channels, with a focus on hands-on-keyboard execution for paid search, display, retargeting, and paid social for Higher education clients
• Led entire annual budgeting cycle along with tracking performance metrics such as traffic, revenue, spend advantages in ROI through comprehensive reporting.
• Directing creative development process and managing external stakeholders, agencies and vendor relationships

• Led strategic planning for diverse clients in Healthcare, Governmental, and Energy sectors.
• Facilitated full-scale digital campaign rollouts via optimized interdepartmental communication.
• Executed complex media campaigns across multiple channels including digital display, paid social, paid search, print and radio.
• Implemented strategic improvements on landing pages to ensure continued optimization.
• Led a team of junior planners.

• Media planning/buying and execution across media platforms -Digital, TV and Radio for clients – USCIS, FDA, CDC, E-Verify
• Lead buy stewardship, analyze campaigns, and recommend tactical changes to improve campaign performance
• Lead the process of strategic digital planning/execution and served as a resource for advice and counsel for all junior planners

• Developed comprehensive media plans across different digital mediums (Mobile, Video, and Display) that meet each client’s marketing objective
• Studied demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics leveraging research tools such as ComScore
• Media planning and buying for clients such as Indian National Congress political party, Philips, ITC, Adidas, Dalmia Cements, Luxottica, and Canon

• Managed and tracked online campaign implementation, delivery, and optimization processes
• Increased overall quarterly sales performance by generating an average of 140% in new businesses sold

• Handled online ad sales for Oneinda.com for entire North India while working in tandem with various national and international Digital
• Planning and offering solution for various brands according to their objective, budget, and duration