Esther Perla
New York
Summary
Detail-oriented visual merchandiser with a strong foundation in trend research, spatial design, and audience engagement. Experienced in translating conceptual themes into compelling visual presentations through a balance of aesthetics and strategy. Skilled in market analysis, visual storytelling, and brand positioning, with a growing focus on curatorial practices and exhibition planning. Adept at using visual tools and forecasting techniques to create immersive environments that connect with diverse audiences.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Sales Manager
Reiss
2025 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built trusted relationships with a diverse client base, offering tailored styling and product guidance with a focus on long-term engagement.
- Coordinated in-store events and new collection launches, working closely with head office and visual teams to deliver seamless brand experiences.
Visual Merchandising Manager
Oak and Fort
01.2024 - 2024
- Led visual strategy across regional retail locations, aligning store environments with brand identity and seasonal direction, while working cross-functionally with marketing, sales, and operations teams to synchronize visual merchandising with broader campaign goals and inventory planning.
- Succeeded in reducing zero selling unit percentages to 3% with visual elements that contributed to brand's appeal.
- Evaluated sale metrics, traffic patterns and target market trends to ensure 90% improved product display visibility.
- Managed launch timelines and visual rollouts for new collections and openings, ensuring smooth execution across multiple locations.
Visual Merchandising Associate
J Crew
01.2023 - 2024
- Assisted to create seasonal displays with brand messaging and customer needs, expectations and desires.
- Managed third party graphics in collaboration with Merchandising and Sales team to create directive window looks / environments.
- Contributed to a visually compelling customer experience through thoughtful spatial planning and product storytelling.
Visual & Production Associate
Sense Duo
01.2022 - 01.2022
- Assisted with studio setup and breakdown, ensuring efficient use of space and smooth shoot operations.
- Styled props and coordinated visual elements to enhance brand aesthetics and storytelling.
- Contributed to post-shoot wrap-up tasks including cataloging images and organizing assets for marketing use.
Gallery Assistant Intern
AAU
2021 - 2021
- Supported the installation and deinstallation of exhibitions, ensuring artworks were handled and displayed according to conservation and aesthetic standards.
- Guided gallery visitors through facility and delivered engaging talks on exhibitions to stimulate interest and facilitate sales.
- Collaborated with curators and educators to prepare public programs and guided tours, enhancing visitor understanding and engagement.
- Participated in administrative tasks including coordinating artist communications, managing event logistics, and assisting with marketing outreach.
Education
Bachelor of Arts - Fashion Merchandising
Academy of Art University
San Francisco, CASkills
- Visual storytelling
- Sales performance analysis
- Customer engagement
- Analytical problem-solving
- Creative visualization techniques
- Consumer trend insights
- Display model assembly
- Adobe proficient
Certification
- Creation & Branding, Operations & Supply Chain LVMH
- Ecommerce Email Marketing Shopify
Timeline
Visual Merchandising Manager
Oak and Fort
01.2024 - 2024
Visual Merchandising Associate
J Crew
01.2023 - 2024
Visual & Production Associate
Sense Duo
01.2022 - 01.2022
Sales Manager
Reiss
2025 - Current
Gallery Assistant Intern
AAU
2021 - 2021
Bachelor of Arts - Fashion Merchandising
Academy of Art University
Similar Profiles
ALAN JAY MURRAYALAN JAY MURRAY
Sales Manager at ReissSales Manager at Reiss
MOHAMAD HASHEMMOHAMAD HASHEM
Accounts assistant at ReissAccounts assistant at Reiss
Victor CloseVictor Close
Sales Associate at ReissSales Associate at Reiss
Alexandra HortonAlexandra Horton
Live-Out Nanny at The Saperstein FamilyLive-Out Nanny at The Saperstein Family
Nikki JitrawanNikki Jitrawan
Manager/Server/Executive Pastry Chef at KraamManager/Server/Executive Pastry Chef at Kraam