Nurul Afser
24021 Gillmore ST, West Hills,CA
Summary
With over 20 years of experience in marketing, sales, brand management, and retail within the Fast Moving Consumer Goods (FMCG) industry, this proactive and goal-oriented professional demonstrates strong time management and problem-solving skills. Excelling in roles due to reliability and adaptability, there is a swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to the overall growth of the organization.
Overview
24
24
years of professional experience
1
1
Certification
Work History
HEAD OF CORPORATE BRAND - MARKETING Manager
PRAN-RFL GROUP
09.2013 - 01.2025
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Established strong relationships with media outlets, securing valuable earned media placements for the brand at minimal cost.
- Championed company values through thoughtful storytelling in both internal communications and external campaigns.
- Enhanced customer engagement through the creation of compelling digital content for various platforms.
- Optimized social media presence by curating share-worthy content that resonated with followers and encouraged brand loyalty.
- Implemented performance tracking systems to monitor campaign effectiveness, making adjustments as necessary to optimize results.
- Coordinated product launches, overseeing every aspect from concept development to post-launch analysis.
- Collaborated with cross-functional teams to ensure consistent brand messaging across all touchpoints.
- Led a team of junior marketers, providing guidance and support in their professional development.
- Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
- Analyzed market trends and competitor activities to inform data-driven marketing strategies.
- Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Lead to group sustainability work
- Established and practice good governance for all corporate stake holder
Brand Manager (Marketing Department)
TALUKDER GROUP of Industries
03.2011 - 08.2013
- Company Overview: (Plastic Household, Furniture, uPVC pipe, fittings & CI product manufacturer)
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Brand Manager (Marketing Department)
AL-AMIN GROUP of Industries
09.2003 - 02.2011
- Company Overview: (FMCG)
- Food Manufacturers
Marketing Executive
PRESTIGE BENGAL LTD
02.2001 - 08.2003
- Company Overview: (Toiletries and personal care)
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Education
MBA - Marketing
Eastern University
Dhaka, Bangladesh01.2009
Masters of Commerce - Management
Dhaka University
Dhaka, Bangladesh01.2001
Bachelor's Degree - Management
Dhaka University
Dhaka, Bangladesh01.1998
Higher Secondary Certificate - Commerce
Tejghon College
Dhaka, Bangladesh01.1993
Secondary School Certificate - Science
Kurmitola High School
Dhaka, Bangladesh01.1991
Skills
- MS Word
- MS Excel
- PowerPoint
Certification
I, the undersigned, certify that, to the best of my knowledge and belief, this CV correctly describes my qualifications, my experiences and me. I understand that any willful misstatement describes here in may lead to my disqualification and dismissal.
Field Of Special Interest
Marketing & Brand
Workshop And Training
- BD JOBS on Branding
- Ad-Club Dhaka, on Branding
- Bangladesh Brand Forum, On Branding
Personal Information
- Date of Birth: 12/31/76
- Gender: Male
- Nationality: Bangladeshi
- Marital Status: Married
- Religion: Islam
Languages
English
Professional Working
Bengali
Full Professional
Interests
- Exploring famous landmarks, historical sites, and cultural attractions in a new destination
- Gardening
- Outdoor Recreation
- Volunteering
- Music
- Photography
Timeline
HEAD OF CORPORATE BRAND - MARKETING Manager
PRAN-RFL GROUP
09.2013 - 01.2025
Brand Manager (Marketing Department)
TALUKDER GROUP of Industries
03.2011 - 08.2013
Brand Manager (Marketing Department)
AL-AMIN GROUP of Industries
09.2003 - 02.2011
Marketing Executive
PRESTIGE BENGAL LTD
02.2001 - 08.2003
I, the undersigned, certify that, to the best of my knowledge and belief, this CV correctly describes my qualifications, my experiences and me. I understand that any willful misstatement describes here in may lead to my disqualification and dismissal.
MBA - Marketing
Eastern University
Masters of Commerce - Management
Dhaka University
Bachelor's Degree - Management
Dhaka University
Higher Secondary Certificate - Commerce
Tejghon College
Secondary School Certificate - Science
Kurmitola High School
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