Summary
Overview
Work History
Education
Skills
Certification
References
Websites
Timeline
Generic
Nathan Bloechl

Nathan Bloechl

Madison,WI

Summary

Versatile digital marketing specialist with expertise in email marketing, automation, and brand storytelling across travel, hospitality, and media industries. Skilled in HubSpot, content creation, and performance optimization to drive measurable ROI. Leverages strong communication and event planning skills, along with past broadcasting and public speaking experience, to deliver campaigns that connect with audiences and inspire engagement.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Email Marketing Specialist

Direct Travel
Paramus, NJ
03.2023 - Current
  • Partnerships and Collaboration: Worked closely with some of the world's largest travel companies, including Silversea, Oceania Cruises, Princess Cruises, Delta Air Lines, and Hyatt Hotels, fostering strong relationships and driving collaborative marketing efforts.
  • Email Marketing Campaigns: Developed and executed dedicated email campaigns for luxury travel brands, achieving high engagement and conversion rates.
  • HubSpot Mastery: Utilized HubSpot for marketing automation, campaign management, analytics, and customer segmentation; earned multiple HubSpot certifications for advanced proficiency.
  • Content Creation: Produced marketing content tailored to diverse audiences, enhancing brand awareness and engagement.
  • Campaign Performance Optimization: Analyzed performance data to refine strategies, resulting in improved ROI and customer retention.
  • Event Coordination: Planned and executed marketing events, ensuring seamless logistics and successful outcomes.

Marketing Coordinator

Specialized, Inc.
Milwaukee, WI
06.2022 - 04.2023
  • Developed and distributed B2B social media content, including graphics, to enhance brand visibility.
  • Maintained brand presence and company personality across digital platforms.
  • Updated website content via WordPress, including photographs, information, and event listings.
  • Executed video marketing initiatives, including filming, editing, and distribution on social media.
  • Managed email campaigns through Mailchimp, including content creation, scheduling, and list management.
  • Coordinated product demonstrations and events in the test kitchen.

On-Air Talent & Sports Broadcaster

KILJ Radio
Mount Pleasant, IA
04.2019 - 06.2022
  • Hosted a daily sports talk show and served as the voice of Iowa Wesleyan University athletics.
  • Produced and edited radio content, wrote sports articles for the station’s website, and conducted live interviews.
  • Delivered play-by-play coverage for football, basketball, and baseball, enhancing community engagement and listenership.

Education

Bachelor of Arts (B.A.) - Communication Studies

Luther College
Decorah, IA
05.2016

Skills

  • Email & Automation: Email Marketing (HubSpot, Mailchimp), Marketing Automation, Campaign Performance Analysis & Optimization
  • Content & Creative: Content Creation & Copywriting, Graphic Design & Visual Content, Video Production & Editing
  • Brand & Partnerships: Brand Management, Partnership Development, Customer Relationship Management (CRM)
  • Events & Public Engagement: Event Planning & Coordination, Social Media Strategy & Management, Public Speaking & Former On-Air Presentation
  • Web: Website Management (WordPress)

Certification

Digital Marketing Certification - HubSpot

References

References available upon request

Timeline

Email Marketing Specialist

Direct Travel
03.2023 - Current

Marketing Coordinator

Specialized, Inc.
06.2022 - 04.2023

On-Air Talent & Sports Broadcaster

KILJ Radio
04.2019 - 06.2022

Bachelor of Arts (B.A.) - Communication Studies

Luther College

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