NYAIRA K. HARRIS
Dallas,TX
Summary
Strategic PR and media relations leader with over 7 years of experience enhancing beauty, lifestyle, and culture brands. Specializes in national media outreach, influencer engagement, and impactful storytelling that generates measurable results. Demonstrated success in securing top-tier press coverage, managing high-profile events, and executing effective campaigns.
Overview
9
9
years of professional experience
Work History
PR Manager
The T.D. Jakes Group
03.2023 - Current
- Lead PR and media relations for national events (5,000-40,000 attendees), supporting campaigns generating 600M+ annual reach.
- Secured NBC coverage and 7M+ audience reach for MegaFeast LA, expanding regional and national visibility.
- Manage proactive media outreach, journalist relationships, press materials, media lists, and interview coordination.
- Increased journalist turnout by 35% at flagship events through targeted advisory distribution.
- Directed influencer strategy for Woman Evolve, overseeing outreach, communication, and on-site creator hosting.
- Conceptualized and launched the Woman Evolve Creator Space, now a permanent influencer activation.
- Partner with Marketing, Creative, and Digital teams to align PR messaging and campaign objectives.
- Develop internal communications and PR workflow SOPs to streamline cross-team alignment.
Co-Founder & Brand Strategist
Girl B Natural
05.2020 - Current
- Secured national features in Forbes, Beauty Independent, and Entertainment Tonight.
- Led an extensive brand refresh, driving increased digital visibility and community engagement.
- Built strategic industry relationships across beauty, lifestyle, wellness, and philanthropy sectors.
- Partnered with Legacy Philanthropy to sponsor Charles Omenihu's 2024 Breast Cancer Awareness event with product support.
- Directed digital storytelling, content strategy, and audience engagement to strengthen brand presence.
Media Planner (Contract)
Sam's Club
05.2022 - 07.2022
- Developed and optimized multi-channel paid media campaigns across digital, social, and traditional media.
- Delivered analytical insights to improve ROI and overall performance.
- Collaborated cross-functionally to align seasonal promotions and business goals.
Social Media Specialist
Fossil Group
07.2021 - 05.2022
- Managed content creation, digital engagement, and CRM-aligned social strategy.
- Enhanced customer retention through proactive communication and issue resolution.
- Supported digital activations tied to global brand events.
Public Relations & Digital Media Coordinator
The Pink Peppermint Project
05.2017 - 06.2020
- Managed media outreach, influencer campaigns, and digital communication strategies.
- Secured lifestyle and wellness coverage to expand brand visibility.
- Produced analytics insights to guide messaging and digital engagement.
Education
Bachelor of Arts - Mass Communications
Dillard University
New Orleans06-2020
Associate of Science - General Studies
Cedar Valley Community College
Dallas, TX06-2016
Skills
- Graphic design and branding
- Content creation and copywriting
- Website management and SEO
- CRM analytics
- Meta and TikTok ads
- Google Analytics expertise
- Social media management with Hootsuite
- Adobe Creative Suite proficiency
- Canva design skills
- Project management with Asana
- Team collaboration via Slack
- Media outreach strategies
- Campaign strategy development
- Digital storytelling techniques
- Media relations expertise
- Influencer marketing strategies
- Cross-functional collaboration skills
- Creative direction capabilities
- Internal communications effectiveness
- Brand positioning strategies
- Press release writing skills
- PR strategy development expertise
- Social media strategy formulation
- Campaign building and tracking
- Brand messaging clarity
- Influencer relationship management
Core Expertise
- Brand Strategy
- Influencer & Brand Partnerships
- Creative & Content Strategy
- Digital & Social Media Marketing
- Audience Insights & Market Research
- Event Coordination & Logistics
- Campaign Planning & Optimization
- Social Analytics
Timeline
PR Manager
The T.D. Jakes Group
03.2023 - Current
Media Planner (Contract)
Sam's Club
05.2022 - 07.2022
Social Media Specialist
Fossil Group
07.2021 - 05.2022
Co-Founder & Brand Strategist
Girl B Natural
05.2020 - Current
Public Relations & Digital Media Coordinator
The Pink Peppermint Project
05.2017 - 06.2020
Bachelor of Arts - Mass Communications
Dillard University
Associate of Science - General Studies
Cedar Valley Community College