Nycole Schneider

• Responsible for driving the success of cross-team operations and marketing programs including experimentation, strategy ideation, marketing planning and execution
• Utilized data-driven insights to make informed decisions that resulted in stronger event performance
• Led cross-functional teams to achieve project milestones and deliver high-quality results.
• Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
• Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
• Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.
• Evaluated partner offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
• Led market analysis efforts to identify emerging trends, informing strategic decision-making and experimentation
• Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
• Developed and implemented successful digital marketing strategies to drive customer engagement and increase brand awareness.

• Established and developed a macro view of Divisional businesses to ensure insightful recommendations and strategies are executed and supported
• Provided strong leadership to enhance team productivity and morale.
• Conducted thorough market research to identify new growth opportunities, resulting in successful product launches.
• Evaluated category performance metrics regularly to identify areas of opportunity for enhancements or adjustments to strategy implementation.
• Enhanced customer experience with tailored promotions and personalized recommendations based on shopper insights.
• Utilized digital marketing tools to enhance online presence, driving traffic to e-commerce platforms and boosting online sales conversions.
• Built strong relationships with key partners to foster collaborative partnerships for mutual success in growing the category''s performance.

• Developed seasonal marketing strategies capturing multiple marketing and merchandising priorities
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Increased brand visibility by developing and executing innovative sports marketing campaigns.

• Led the definition, design, planning, and execution of end to end project optimization to drive operational efficiencies and process improvement solutions across multiple teams within Marketing
• Analyzed and reported on key performance metrics to senior management.
• Developed user-friendly documentation for processes, increasing employee understanding and reducing training time.
• Served as a subject matter expert for process-related inquiries, providing guidance to colleagues when needed.
• Conducted regular audits of processes, identifying areas for improvement and recommending corrective actions.

Oversaw the marketing org for the company including market development, marketing strategy, planning and execution, financial budget, vendor relations, product marketing and digital marketing