Nyesha Butler
Willing To Travel,NJ
Summary
Creative media professional with experience in film production, set design, and social media content strategy. Skilled in behind-the-scenes coordination, promotional campaigns, and visual storytelling. Strong background in leadership and brand promotion with the ability to manage teams and deliver engaging content in fast-paced environments.
Overview
8
8
years of professional experience
Work History
Store Manager / Launch Coordinator
Trapology
02.2025 - Current
- Led full store launch including design, merchandising, operations, POS setup, and team training.
- Created visually engaging layouts, promotional displays, and marketing campaigns.
- Recruited and managed staff to build a high-performing team, applying leadership and organizational skills transferable to production settings.
Production Assistant – Set Design & BTS
“WTH?! Again!?” Independent Film
11.2024 - 04.2025
- Oversaw behind-the-scenes tasks including set design, prop sourcing, and equipment maintenance.
- Orchestrated set preparation, design, and on-site coordination to keep film production running seamlessly.
- Captured and developed behind-the-scenes content to highlight the production process and drive audience engagement.
Social Media Specialist
Pynk Lemonade
09.2019 - 08.2022
- Managed social media accounts for clients, generating engagement for product and service releases. Helping clients to meet goals and reach untapped potential customers.
- Strengthened brand identity with consistent messaging, tone, and visual design across platforms.
- Monitored audience engagement and responded to feedback to maintain a positive brand presence.
Promotion Director
BRAVE New Radio – William Paterson University
03.2018 - 05.2019
- Directed station promotions and executed on-campus campaigns, boosting student engagement, making playlist and listenership.
- Produced promotional content and coverage for digital and social platforms to highlight events and build brand visibility.
- Cultivated strong relationships with key stakeholders such as suppliers, distributors, retailers, and customers for successful promotion execution.
Education
B.A. - Communications – Media Production
William Paterson University
05-2019
Skills
- Media Production & Set Coordination
- Visual Storytelling
- Social Media & Content Creation (Instagram, TikTok, Canva)
- Campaign Strategy & Promotion
- Event Organizing and Planning
- Film Editing (Premier Pro) & Audio Production(Logic)
- Team Leadership & Collaboration
- Customer Service management
Accomplishments
- Dean’s List, William Paterson University (2017) – Recognized for academic excellence.
- L.E.A.D.S. Honor Society, William Paterson University (2019) – Awarded for completing 1,000+ hours of community service, demonstrating leadership and impact.
Timeline
Store Manager / Launch Coordinator
Trapology
02.2025 - Current
Production Assistant – Set Design & BTS
“WTH?! Again!?” Independent Film
11.2024 - 04.2025
Social Media Specialist
Pynk Lemonade
09.2019 - 08.2022
Promotion Director
BRAVE New Radio – William Paterson University
03.2018 - 05.2019
B.A. - Communications – Media Production
William Paterson University
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