Innovative and strategic leader, talented at resourceful problem-solving and goal attainment in fast-paced environments. Dynamic Marketing and Communications Specialist with a robust track record in project management and strategic business development. Adept in forging collaborative partnerships with C-level executives, with an expertise in successfully executing initiatives that significantly enhance brand awareness and customer engagement. Leverages technological acumen, strong relationship-building, training, and presentation capabilities to develop and implement effective marketing strategies that resonate across diverse audiences, ensuring sustained organizational growth and a competitive edge in the market.
· Work closely with C-Suite executives to develop and implement targeted strategies to reach specific teams.
· Create engaging and effective communications, as well as visually appealing marketing materials, to achieve strategic objectives and maintain branding.
· Boost brand awareness by developing and implementing strategic marketing campaigns.
· Research, create, and present communication plans to support internal marketing programs.
· Develop and initiate projects, manage cost, and monitor performance.
· Manage event planning, budget, and logistics that increase brand visibility.
· Streamline internal communication processes, leading to improved collaboration between departments for more efficient project completion.
· Capture events and navigate social media for industry-related items to develop meaningful content to share with followers.
· Nurture and build relationships with vendors, venues, and industry contacts to obtain best pricing and services for events.
· Collaborate with cross-functional teams to ensure seamless integration of acquired assets into existing operations.
· Secure significant corporate sponsorships from vendors, raising over $100,000, for global conferences, while elevating event profile.
Duties
· Liaised between agents and various departments throughout the organization to promote continuous share of information required for job tasks.
· Assisted both agents and clients to achieve organizational goals.
· Resolved caller issues quickly and thoroughly, assisting callers to achieve organizational goals of retention and business growth.
Achievements
· Consistently promoted current service leads, marketing campaigns, and additional offer promotions, resulting in leads for agents with growth benefits for the business.
· Determined areas for improvement and implemented processes to alleviate problems in the area of variances, as well as presented visual presentations.
· 100% completion of time sensitive projects and work assignment deadlines relating to training, variances, and payments.
· Developed outstanding skills in project management and delivering presentations through determination, hard work, and shadowing senior management.
· Implemented process improvements in areas that were underperforming.
Duties
· Retained clients by utilizing negotiations skills.
· Performed conflict-management via problem solving and interpersonal communication.
· De-escalated interactions via product positioning.
· Executed persuasive selling, while creating future business opportunities
· Developed and managed the growth of an assigned territory through collaboration with sales and marketing (June 2016- March 2017).
Achievements
· Two-year recipient of the President's Service Volunteer Award, awarded by AT&T and the President of the United States of America, for volunteer work performed outside of the company.
· Participated in think tanks, procedural development, implementation and change, as well as project management.
· Implemented strategies which resulted in over 200% growth of goal attainment.
· Goal attainment of 100% in every key metric during the entire period of employment.
· Quota attainment over 100% during the entire period employment.
· Retained 65% of clients through changing atmospheres by quickly and professionally resolving customer issues.
Marketing planning and campaigns
Skilled in CRM Software, Microsoft Office Suite, Adobe Creative Suite, and Canva
Experienced in Social Media strategy, Social Media platforms, and email marketing
Detail oriented
Strong verbal, interpersonal, and written communication
Analytical and critical thinking
Creativity and innovation
Comprehensive project management
Managing teams remotely
Strategic time management and organization
Significantly self-motivated
Vendor management
MARKETING CONSULTANT 04/2017- 01/2019
PUBLIC RELATIONS CHAIR 06/2009 - 06/2014
American Marketing Association
VP, Diversity, Equity, and Inclusion
Columbus, OH
2023 - Present
American Marketing Association
Member
National Chapter
2023 - Present