Nyla Helou
Pleasanton,CA
Summary
Results-driven marketing professional with experience in paid media, digital strategy, and data analytics. Skilled in developing and optimizing marketing initiatives that drive engagement and measurable growth. Strong communicator with a proven ability to blend creativity and analytics to deliver impactful results.
Overview
2
2
years of professional experience
Work History
Shift Lead and Marketing Team Member
Chick-fil-A
Brea, CA
01.2024 - 05.2025
- Managed shift schedules, delegated tasks, and organized breaks to maximize productivity, and provide exceptional customer service.
- Handled cash reconciliation and end-of-day reporting accurately.
- Organized and executed community events to enhance brand visibility and strengthen customer loyalty.
- Implemented marketing initiatives for new menu items and seasonal campaigns, enhancing engagement and driving store traffic.
Seasonal Marketing Intern
Vagaro
Pleasanton, CA
12.2022 - 08.2024
- Executed campaigns across Facebook, Google, Bing, and TikTok; managed Capterra placements, and bidding.
- Recognized growth opportunities and developed data-driven, objective-supported cases for testing.
- Collaborated with marketing team on activation and retention strategies.
- Collaborated with designers and video team to produce diverse content including video stories, testimonials, interviews, quotes, feature demos, and infographics.
Social Media and PR Intern
CLD PR
Los Angeles, CA
08.2023 - 11.2023
- Develop and implement social media strategy that enhances brand awareness, elevates engagement, and drives lead generation.
- Identify influencers and celebrities to advocate for large fashion companies
- Aligned social strategy with overall content marketing goals.
- Connect with celebrity stylists and present brand partnership opportunities
Education
Bachelor Of Arts (BA) - Marketing And Business Data Analytics
California State University, Fullerton
Fullerton, CA05-2026
Skills
- Microsoft Office
- Google Analytics
- Power BI
- SPSS
- SQL
- Amplitude
- Gartner
- Meta, Google, Microsoft and TikTok Ads
- Problem solving
- Critical thinking
- Analytical skills
- Teamwork
Timeline
Shift Lead and Marketing Team Member
Chick-fil-A
01.2024 - 05.2025
Social Media and PR Intern
CLD PR
08.2023 - 11.2023
Seasonal Marketing Intern
Vagaro
12.2022 - 08.2024
Bachelor Of Arts (BA) - Marketing And Business Data Analytics
California State University, Fullerton