Summary
Overview
Work History
Education
Skills
Timeline
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Obed Cruz

El Paso,USA

Summary

Dynamic and results-driven leader with over 15 years of experience in customer service, direct sales, and retention. Proven track record of driving performance, improving efficiency, and developing high-performing teams through hands-on coaching and development. Experienced at adapting to business changes while consistently focusing on achieving business objectives. I bring a high level of enthusiasm, initiative, and strategic thinking to every role. Eager to leverage leadership experience and expand impact in a higher-level role that positions the business for continued success.

Overview

16
16
years of professional experience

Work History

Team Manager

Echostar
03.2022 - Current
  • Current year-to-date attrition has been low. This was achieved by having continuous development and having accountability conversations.
  • Coach and led a team of 10 to 15 associates to achieve and exceed desired results by aligning team goals with company goals, and I was able to obtain Annual Platinum status for the year 2023 and 2024.
  • Transitioned from the Loyalty Spanish department to the English Loyalty department, displaying my flexibility and adaptability within the company.
  • Created QA clinics to review business rules, processes, and trending tiers to reduce the infractions within the site. This, in turn, resulted in higher clean evaluation reviews and having the lowest Points Per Head in QA in 2024.

Bilingual Loyalty Account Executive

Echostar
09.2016 - 03.2022
  • Lowest QA points for three consecutive years, and highest clean evaluation percentage.
  • Taking inbound calls from existing customers, and providing exceptional customer experiences. So much so that when support for the English skill was required based on business needs, I was the first to be asked and signed up for support.
  • Maintained performance above the enterprise average consistently, and achieved the next step in my career path as an Account Executive.
  • Considered first choice to be in the mentorship program

Bilingual Inside Sales Associate

Echostar
08.2009 - 09.2016
  • Selling the value of DISH products to new customers by educating customers on the benefits to them.
  • Special recognition for selling iPads during the Apple collaboration with Dish for new customers.
  • Awarded top sales agent for EarthLink Broadband Sales to Dish's new customers.

Education

Massage Therapy License -

Western Technical College
El Paso, Texas
12.2013

Associates Degree - Linguistics

Eastern Arizona College
Thatcher, Arizona
12.2008

Skills

  • Analytical Skills
  • Problem solving
  • Self-motivated
  • Disciplined
  • Optimistic Leadership

Timeline

Team Manager

Echostar
03.2022 - Current

Bilingual Loyalty Account Executive

Echostar
09.2016 - 03.2022

Bilingual Inside Sales Associate

Echostar
08.2009 - 09.2016

Massage Therapy License -

Western Technical College

Associates Degree - Linguistics

Eastern Arizona College