Obed Vaca
Mesquite
Summary
Bilingual (English/Spanish) sales and business development professional with extensive experience supporting B2B and B2C customers across the Americas and LATAM markets. Proven ability to qualify leads, manage pipelines, and build trusted relationships through consultative conversations. Adept at navigating complex customer needs, driving SQL conversion, and partnering cross-functionally with Sales, Pre-Sales, and Account Executives to support American revenue growth.
Overview
26
26
years of professional experience
Work History
Business Generation Rep. (LATAM)
Progress Software
02.2022 - 11.2025
- Qualified warm leads and managed pipeline for Digital Experience and (Salesforce) Cybersecurity solutions across LATAM markets.
- Consistently met or exceeded lead targets, averaging 10-15 SQLs per month through structured outreach (60+ calls, 20+ emails, and daily LinkedIn client engagement).
- Applied BANT methodology to identify customer pain points, decision criteria, and timelines.
- Partnered with Sales and Pre-Sales teams to coordinate demos, presentations, and solution alignment.
- Supported reseller and distributor relationships by serving as a primary point of (English/Spanish) contact and facilitating timely issue resolution.
- Presented weekly MQL, SAL, and SQL performance updates using Salesforce reporting to optimize pipeline strategy.
Lead Development Rep (Americas)
Micro Focus
10.2019 - 02.2022
- Qualified inbound and outbound leads for Application Delivery Management (ADM) and IT Operations Management (ITOM) solutions.
- Consistently generated 10+ SQLs per month by executing structured call and email campaigns and documenting progress in Salesforce CRM.
- Advanced opportunities by scheduling meetings between prospects and Sales/Pre-Sales teams.
- Leveraged Salesforce reporting to track weekly pipeline metrics and performance trends.
- Achieved 200% of SQL quota for two consecutive months, demonstrating strong prospecting discipline and conversion effectiveness.
Education Account Manager (Americas)
Micro Focus
06.2018 - 09.2019
- Managed customer relationships by identifying software knowledge gaps and recommending tailored training solutions.
- Coordinated instructors, customer schedules, and course logistics to ensure on-time delivery and high customer satisfaction.
- Met an $80K quarterly quota through effective project coordination, pricing alignment, and purchase-order execution.
- Maintained strong partnerships with Account Executives to align training offerings with broader customer objectives.
Lead Development Rep (LATAM)
HPE/Micro Focus
01.2017 - 06.2018
- Qualified warm leads across LATAM using BANT methodology to assess requirements and pain points.
- Generated consistent SQL volume through phone, email, and LinkedIn outreach.
- Supported Sales and Pre-Sales teams by coordinating meetings and assisting with solution presentations and bill-of-materials preparation.
Refund Associate
Refund Advisory Corp.
03.2016 - 11.2016
- Conducted 100+ outbound calls per day to educate customers on tax-exemption refund opportunities.
- Scheduled meetings for eld agents based on geographic eciency and customer availability.
- Addressed customer questions and concerns pre- and post-appointment, ensuring clarity and trust throughout the process.
Marketing Associate
Realpage/Crossre
08.2005 - 09.2009
- Managed high-volume inbound calls from prospective apartment tenants, providing pricing and amenity information.
- Maintained strong phone etiquette and accurate data capture to support lead generation.
- Earned consistently high call-quality ratings by demonstrating empathy and adherence to call scripts.
Spanish Customer Service (English/Spanish)
Western Union
04.2000 - 06.2004
- Supported customers and agents in English and Spanish regarding money transfers and payment issues.
- Resolved sensitive transaction discrepancies by coordinating with internal stakeholders.
- Maintained professionalism, confidentiality, and empathy in high-volume call environments.
Education
Bachelor's of Science - Psychology
University of Texas at Dallas
Richardson, TX12.2014
Skills
- Lead Qualification
- Pipeline & CRM Management
- B2B & B2C Prospecting
- Relationship Management
- Sales Cadence Execution (Phone, Email, LinkedIn)
- Cross-Functional Collaboration
- Bilingual Communication
- Customer Experience & Client Retention
LANGUAGES
Spanish | Native
Timeline
Business Generation Rep. (LATAM)
Progress Software
02.2022 - 11.2025
Lead Development Rep (Americas)
Micro Focus
10.2019 - 02.2022
Education Account Manager (Americas)
Micro Focus
06.2018 - 09.2019
Lead Development Rep (LATAM)
HPE/Micro Focus
01.2017 - 06.2018
Refund Associate
Refund Advisory Corp.
03.2016 - 11.2016
Marketing Associate
Realpage/Crossre
08.2005 - 09.2009
Spanish Customer Service (English/Spanish)
Western Union
04.2000 - 06.2004
Bachelor's of Science - Psychology
University of Texas at Dallas
CONTACT INFORMATION
- Obed635@gmail.com
- 2517 Redeld Dr. Mesquite, TX 75181
- Https://www.linkedin.com/in/obed-vac
- A-625162134/