Octavia Sanders-Hike
Baltimore,MD
Summary
Motivated professional brings value to collaborative marketing role opportunity. Excellent organizational, planning and communication skills with passion for positively impacting customer bottom-lines with creative and engaging marketing copy. Trained in social media management, audience engagement and marketing campaign development.
Overview
5
5
years of professional experience
Work History
North American Marketing Intern/ Canada Marketing Team
HP
Houston, TX
05.2023 - Current
- Develop and implement social media strategies to optimize engagement and visibility
- Act as a brand ambassador, promoting values internally and externally
- Manage high-visibility sweepstakes to drive brand preference, boost visibility, and generate leads during key shopping moments
- Drive purchase preference for HP products and capitalize on partnerships with Real Madrid and Best Buy
- Develop and implement social media strategies to optimize engagement and visibility
- Act as a brand ambassador, promoting values internally and externally.
Event Planning and Social Media Intern
HerGrails
Houston, TX
08.2020 - Current
- Assisted in various aspects of event planning and marketing for attendees
- Collected and organized content, capturing pictures and video footage at each event, showcasing products, attendees, and sponsors
- Managed content collection on a smaller scale for non-HerGrails industry-specific events.
Community Schools Events Marketing Coordinator
Elev8 Baltimore | The Historic Cherry Hill EMS
Baltimore, MD
05.2022 - 05.2024
- Executed four creative projects, resulting in a 5% increase in family engagement within the community
- Cultivated and managed three internal partnerships and ten external partnerships, contributing significantly to a 3% improvement in community school performance and success
- Actively drove the growth of social media accounts and websites, leading to a 2% rise in engagement among existing families and a 15% boost in positive public relations
- Implemented data-driven strategies that led to a 3% increase in scholar performance during At-Home learning sessions.
Marketing Manager
The EntreprenHERS
Baltimore, MD
02.2022 - 02.2023
- Managed and exceeded sales targets by 35% and achieved 45% growth in revenue through strategic sales, marketing, and business development initiatives
- Effectively organized and executed 8 vendor pop-up shops in various cities, contributing to a 15% boost in sales and brand visibility
- Enhanced brand presence and recognition, leading to a 75% increase in engagement.
Network Marketing Professional
IM Academy
Baltimore, MD
02.2021 - 12.2022
- Generated leads for new sales through telephone, social media marketing, and local marketing
- Contributed by growing the customer base to over 100 individuals, which increased company sales by $100k
- Assisted in growing the organization through skills based training in numerous cities and states in the United States.
Event Planning, Social Media, and Non-Profit
Baltimore Homecoming
Baltimore, MD
01.2020 - 09.2021
- Collaborated in the coordination and support of 20+ projects, including alumni research, outreach & recruitment, and constituent management
- Developed public engagement initiatives, including coordinating and meeting with community partners
- Supported the Executive Director by drafting, proofreading, and preparing invitations, letters, and other related engagement materials
- Curated content across 4 social channels, ensuring cohesive social media content development and engagement.
Education
Masters of Business Administration - Marketing
Morgan State University
Baltimore, MD05.2025
Bachelor of Science in Business Administration - Marketing
Towson University
Towson, MD05.2020
Skills
- Operational Development
- Data Analytics
- Strategic Planning
- Interpersonal Relationships
- Project Management
- Customer Relationship Management
- Developing campaigns
- Campaign Development
- Content Creation
- Project Support
- Client Engagement
- Customer Engagement
- Social Media Management
- Social Media Marketing
- Market Analysis
Extracurricular Activities
NBMBAA Graves Ambassador 2023 BLK Girl Magic Participant 2023 Flamboyan Fellow 2023
Timeline
North American Marketing Intern/ Canada Marketing Team
HP
05.2023 - Current
Community Schools Events Marketing Coordinator
Elev8 Baltimore | The Historic Cherry Hill EMS
05.2022 - 05.2024
Marketing Manager
The EntreprenHERS
02.2022 - 02.2023
Network Marketing Professional
IM Academy
02.2021 - 12.2022
Event Planning and Social Media Intern
HerGrails
08.2020 - Current
Event Planning, Social Media, and Non-Profit
Baltimore Homecoming
01.2020 - 09.2021
Masters of Business Administration - Marketing
Morgan State University
Bachelor of Science in Business Administration - Marketing
Towson University
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