Odalys Rincon Soto
Portland
Summary
Senior paid search specialist with experience in developing and managing paid media campaigns. Experience working with multiple industries and account budgets.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Enterprise Search Specialist
Logical Position
09.2021 - Current
- Currently managing a book of 30 enterprise level clients totaling over $500k monthly ad spend between Google & Microsoft Ads
- Increased total ad spend by 110% year over year, which lead to an increase of client retention by 32%
- Launched 25+ new account builds; overall, have managed over 62 accounts in multiple industries, including lead gen and ecommerce
- Developed and led paid media strategy trainings for the enterprise search operations department.
Associate Payment Services II
First Tech Federal Credit Union
01.2021 - 09.2021
- Designed departmental Position Progression Scorecard template that aligned with First Tech's brand guidelines
- Reviewed & processed wire transfers for members & multiple departments ensuring strict deadlines were met
- Accountable for handling multiple morning tasks to prepare the team for daily production.
Media Planner (Internship)
FIR Northwest
01.2020 - 06.2020
- Developed content for social platforms driving an increase of 10% follower count & 3% engagement rate across all agency platforms
- Utilized content calendar & analyzed metrics to adjust communication needs that improved media engagement
- Supported multiple client accounts in creating media plans & budgets based on client briefs.
Marketing Designer (PSU Capstone Project)
Mode's Desired Home Services
01.2020 - 03.2020
- Fostered business relationship earning client's trust
- Developed survey & analyzed survey result data to create actionable media plan for client
- Collaborated with diverse 12-member team & created client presentations explaining complex concepts through easy-to-follow visual aids.
Education
BS in Marketing & Advertising -
Portland State University
Portland, OR06.2020
Skills
- Experience working in Google Analytics, Google Ads & Microsoft Ads
- Agency experience
- Client management experience
- Over 2 years paid media experience
- Ecommerce & lead gen experience
- Hands on experience with campaign & $30k budget management
Certification
- Google Ads
- Microsoft Ads
- Google Analytics
Timeline
Senior Enterprise Search Specialist
Logical Position
09.2021 - Current
Associate Payment Services II
First Tech Federal Credit Union
01.2021 - 09.2021
Media Planner (Internship)
FIR Northwest
01.2020 - 06.2020
Marketing Designer (PSU Capstone Project)
Mode's Desired Home Services
01.2020 - 03.2020
BS in Marketing & Advertising -
Portland State University
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