ODETTA NOEL
Irvington,NJ
Summary
Dynamic Communications Director with 10+ years of experience leading strategic marketing initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in collaborative settings. Accomplishments include elevating company profiles, improving public perception and enhancing the complete digital presence and customer experience. Forward-thinking and tenacious with a persuasive style.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Head of Communications
Sagacity Inc
03.2022 - 12.2022
- Created and implemented internal and external communication plans to establish consistent and timely messaging for 2 major oil companies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Led team of 5 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Built and strengthened relationships with members of media in order to promote positive coverage on quarterly basis.
- Managed communications with external and internal stakeholders across entire incident lifecycle.
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
- Represented company at multiple public forums and conferences.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Managed media relations and campaigns to address public communications in crisis situations.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Devised content strategy to effectively engage target audiences.
Coordinated with design and media teams to develop high-quality creative assets. - Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Small Business Owner
Jet Investments
08.2014 - 12.2021
- Promoted business via social media to generate leads and maximize brand identity.
- Increased sales by 10%, 12% and 15% from 2015 to 2017 and copped Most improved Distributor Award during those years.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Community Sales Manager
Williams Office Inc
11.2019 - 04.2020
- Built relationships with customers and community to establish long-term business growth.
- Surpass sales goals and service targets by 10% in first quarter of operations.
- Facilitated business by implementing practical networking activities quarterly.
- Achieved sales goals and service targets through customer referral program.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base monthly.
- Managed accounts 10 new accounts and retained existing relationships to grow share of business.
- Recruited, interviewed and hired 2 employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Directed sales support staff in administrative tasks to help sales reps close deals
- Organized promotional events and interacted with community to increase sales volume
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies
- Communicated product quality and market comparisons by creating sales presentations
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Managed revenue models, process flows, operations support and customer engagement strategies
- Increased profit margins by 8%, effectively controlling budget and overhead and optimizing product turns.
Commercial Manager
Telecoms Solutions Inc
04.2019 - 10.2019
- Built relationships with clients to establish new contracts.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities
- Negotiated contracts and product prices by collaborating with vendors and developers
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion
- Built relationships with customers and community to establish long-term business growth
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed revenue models, process flows, operations support and customer engagement strategies
- Strengthened team and organization by recruiting and hiring 3 qualified employees
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Facilitated business by implementing practical networking techniques
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
Business Development Manager
Guyana Lottery Company Ltd
08.2009 - 08.2014
- Generated new business with marketing initiatives and strategic plans.
- Increased annual sales in 2012 and 2013 by 32% and 64% respectively.
- With 2013 recorded highest revenue in life of lottery through rebranding and strategic marketing campaigns.
- Trade Market growth increase by 116% within 6 months of implementation of rebranding strategy.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Represented company and promoted products at conferences and industry events.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Increased sales volume and expanded product line to new retailers.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Represented company and promoted products at conferences.
Marketing Assistant
GraceKennedy Money Services
08.2007 - 08.2009
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Conducted thorough research to construct creative and fresh ideas.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Tracked marketing efforts to monitor results in real-time.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Updated spreadsheets with statistical, financial and non-financial information.
- Developed questionnaires and facilitated over 5 focus group discussions.
Commercial Sales Lead
U Mobile Inc
10.2004 - 12.2006
- Trained, coached, and mentored 4 new sales associates for maximum performance.
- Used POS system to process sales, and 50 activations daily.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Identified and analyzed key competitors and related products.
- Serviced accounts on regular basis to propose new products or services and maximize revenue.
- Grew sales by 20% in 2005 which boosted profits, applying proactive management strategies and enhancing sales training.
- Worked closely with other departments to understand full scope of available offerings and provide top-notch salesmanship to customers.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Increased sales and customer satisfaction by 20% yearly through personalized servicing.
Executive Assistant
Cel * Star Guyana Inc
08.2003 - 10.2004
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Organized and coordinated conferences and monthly meetings.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Screened calls and emails and responded accordingly to support executive correspondence.
- Facilitated training and onboarding for incoming office staff.
- Supported business and hospitality needs of corporate partners and staff during meetings and company events.
- Developed and maintained automated alert systems for important deadlines.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
- Wrote reports, executive summaries and newsletters.
Education
Bachelor’s degree -
University of Guyana
Guyana11.2010
Associate degree -
University of Guyana
Guyana11.2006
Skills
- Communications Strategies
- Customer Engagement
- Corporate Communications
- Engaging Stakeholders
- Problem-Solving Skills
- Sales Process
- Press Campaigns
- Professional Networking
- Event Coordination
- Corporate Strategy Development
- Sales Support
- Engaging Media Professionals
Accomplishments
- Resolved product issue through consumer testing.
- Supervised team of 10 staff members.
- Increased sales by 10%, 12% and 15% from 2015 to 2017 and copped Most improved distributor award during those years.
- Surpass sales goals and service targets by 10% in first quarter of operations.
- Increased annual sales in 2012 and 2013 by 32% and 64% respectively. With 2013 recorded highest revenue in life of lottery through rebranding and strategic marketing campaigns.
- Trade Market growth increase by 116% within 6 months of implementation of rebranding strategy.
Affiliations
- National Association of Pharmaceutical Sales Representatives
- Mindvalley
Certification
- Licensed Agent Producer - 2023
Timeline
Head of Communications
Sagacity Inc
03.2022 - 12.2022
Community Sales Manager
Williams Office Inc
11.2019 - 04.2020
Commercial Manager
Telecoms Solutions Inc
04.2019 - 10.2019
Small Business Owner
Jet Investments
08.2014 - 12.2021
Business Development Manager
Guyana Lottery Company Ltd
08.2009 - 08.2014
Marketing Assistant
GraceKennedy Money Services
08.2007 - 08.2009
Commercial Sales Lead
U Mobile Inc
10.2004 - 12.2006
Executive Assistant
Cel * Star Guyana Inc
08.2003 - 10.2004
Bachelor’s degree -
University of Guyana
Associate degree -
University of Guyana
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