Odette Kirby

Develop and implement strategic business plans to grow national distributors and regional accounts in both the US and Canada. Create sales forecasts, track performance metrics, and identify opportunities for growth. Manage customer relationships with key stakeholders in the industry. Create sales programs that expand brand awareness with broker and distributor sales teams.

Managed a group of key retail chains in the Western US. Increased revenue growth double digits year after year. Exceeded goals by generating and executing strategies that keep the company and the products top of mind while exceeding KPI’s. Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management. Supported national retail training team to drive growth and development in key accounts.

Created strategic sales plans and crafted strategies based on market insights, relationships and competitive insights. Researched and discovered new sales opportunities to elevate revenue and market share. Closed two of the companies fastest growing key accounts.

Directly responsible for increasing brand-share in the Canadian market thru distribution partners, key retailers and management of the first in country territory sales manager for Western Canada. Developed and ensured execution of all sales plans, goals and major training focuses for the region. Grew region 25%.

Awarded Stella and Chewys Distribution Golden Bowl in 2020.

Managed the tactical and long term strategic activities for one of Wellpet's largest national distribution partners Animal Supply Company. Delivered strategic account objectives, goals, strategies and measures. Achieved volume objectives, promotional execution and account level distribution targets. Generated customer plans to achieve objectives within budget, while providing short and long term solutions through best practice thought leadership. Managed Western key account manager and oversaw multiple key retailers in the US.

Key Account Manager- Southwest

Wellpet 2/2015-1/2016

Tripled revenue growth and expanded rooftops 50% in a two year period through distributors, retail outlets and independent chain accounts. Delivered 4th category alternative semi moist foods and treats for dogs and cats through strategic planning, targeted execution, marketing and product training.

Managed independent and national pet store accounts in Washington & Alaska. Track record of significant achievement within the first year of hire by increasing sales revenue 50%. Partnered with distributor team in training and product placement. Recognized nationally for sales excellence in 2011.

Managed Independent pet industry accounts in Northwestern Washington and Alaska. Planned and executed successful sales training and seminars for distributor sales teams and retail store outlets. Directly responsible for managing 22 major accounts which included distributors, chains and single retail outlets.