OHMAR GONZALEZ
Austin,TX
Summary
Tour Manager / Experiential Marketing Specialist with proven success in executing multi-city brand activations and event marketing campaigns. Skilled in logistics, team leadership, and delivering engaging, high-impact consumer experiences.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Tour Manager
Minute Maid x WWE
04.2025 - 03.2026
- Coordinated with venues to enhance brand awareness and customer engagement.
- Managed logistics for events, including transportation and scheduling.
- Developed relationships with vendors to secure venue partnerships.
Tour manager
Mazola
04.2024 - 03.2025
- Coordinated logistics for tours and events across multiple locations.
- Engaged in retail and event marketing activities at public events and in-store to promote business development.
- Worked closely with marketing team on special events held at the store.
Tour Manager
Deep Eddy Vodka
01.2023 - 10.2023
- Managed logistics for events including venue selection and vendor coordination.
- Coordinated social media campaigns to promote upcoming events effectively.
- Marketed products and services at tradeshows and promotional events.
- Developed event marketing strategies to increase brand awareness and engagement.
Tour Manager
Box Tops
07.2022 - 11.2022
- Managed Brand Ambassadors
- Maintained storage, inventory and assets
- Managed schedules and itineraries for product drop off
Tour Manager
Charbroil
04.2022 - 07.2022
- Coordinated daily operations of the tour team while traveling on-site.
- Organized trade shows and exhibitions to promote brand awareness.
- Managed social media platforms, creating engaging content to boost audience interaction.
Tour Manager
Coca Cola Holiday Caravan
11.2021 - 12.2021
- Assisted in event setup, ensuring all elements were in place for execution.
- Collaborated with vendors to coordinate event logistics and materials.
- Organized promotional activities such as contests, giveaways, and other special events.
Tour Manager
Hornitos Tequila
06.2021 - 11.2021
- Developed event marketing strategies and plans to meet organizational objectives.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Analyzed customer feedback from events to identify areas of improvement or new opportunities for growth.
Tour Manager
Jim Beam
08.2019 - 10.2019
- Coordinated logistics for marketing events, ensuring smooth execution.
- Developed promotional materials to enhance event visibility and engagement.
- Communicated with venue personnel to coordinate event logistics.
Tour Manager
Mazola
01.2019 - 06.2019
- Coordinated logistics for events, including venue selection and vendor management.
- Assisted in executing social media campaigns to promote upcoming events.
- Managed the budget for each event including vendor payments, venue rentals and staff costs.
Tour Manager
CONCACAF Gold Cup Trophy
03.2019 - 05.2019
- Established partnerships with local businesses to enhance event offerings and visibility.
- Organized networking sessions at different venues prior to each event to generate interest among potential attendees.
Tour Manager
Seresto Circle of Love Tour
05.2018 - 10.2018
- Analyzed customer feedback from events to identify areas of improvement or new opportunities for growth.
- Developed event marketing strategies and plans to meet organizational objectives.
- Organized promotional activities such as contests, giveaways, and other special events.
Tour Manager
Barilla Pasta
05.2016 - 06.2016
- Developed detailed event plans and timelines for successful execution.
- Developed comprehensive event plans and timelines for large-scale events.
- Organized vendors and managed budgets to ensure cost-effectiveness of all events.
Education
Bachelor of Arts - Business Administration And Management
Texas State University
San Marcos, TXSkills
- Social media strategy
- Event logistics
- Strong leadership
- Language proficiency
- Teamwork
- Time management
Languages
English
Spanish
Certification
- TABC, Texas
- Food Handlers, Texas
- DOT Card Holder, Nationwide
Driving Experience
- 26" Box Truck
- Truck and Trailer
- Food Truck
- Sprinter Van
- Cargo Van
- RV
Brand Ambassador Experience - Nationwide Programs
- Apple Pay
- Vitamin Water
- ARMY
- BudLight
- Coca Cola
- Super Bowl
- FOX Sports
- Zappos
- NBC
- Toyota
- SXSW
- Walmart
- AT&T
- Mountain Dew
- State Farm
- T-Mobile
- Cazadores Tequila
- Stub Hub
- Budweiser
- Coors Light
- Miller Light
- Blue Rhino Vodka
- Chevrolet
- Windows
- Mundo FOX
- Lowes
Timeline
Tour Manager
Minute Maid x WWE
04.2025 - 03.2026
Tour manager
Mazola
04.2024 - 03.2025
Tour Manager
Deep Eddy Vodka
01.2023 - 10.2023
Tour Manager
Box Tops
07.2022 - 11.2022
Tour Manager
Charbroil
04.2022 - 07.2022
Tour Manager
Coca Cola Holiday Caravan
11.2021 - 12.2021
Tour Manager
Hornitos Tequila
06.2021 - 11.2021
Tour Manager
Jim Beam
08.2019 - 10.2019
Tour Manager
CONCACAF Gold Cup Trophy
03.2019 - 05.2019
Tour Manager
Mazola
01.2019 - 06.2019
Tour Manager
Seresto Circle of Love Tour
05.2018 - 10.2018
Tour Manager
Barilla Pasta
05.2016 - 06.2016
Bachelor of Arts - Business Administration And Management
Texas State University