OKERA GOODWIN
Irvington,NJ
Summary
Hybrid Beauty & UX Professional blending client experience, sales performance, and digital design expertise. Proven track record of driving revenue growth, enhancing customer engagement, and delivering data-informed insights. Combines technical proficiency (UX, analytics, front-end basics) with high-touch client service to elevate brand experiences.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Prestige Beauty Advisor
Ulta Beauty
01.2023 - Current
- Drove 25% increase in Lancôme sales through personalized consultations and product storytelling
- Recognized as #1 sales performer during key brand events
- Managed inventory levels, ensuring product availability for optimal sales performance.
- Executed in-store events, boosting brand awareness and fostering community engagement.
- Mentored new Beauty Advisors by sharing best practices and providing ongoing support for their success within the team.
- Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
Consumer Advocate
L’Oréal
01.2022 - 01.2024
- Partnered with training teams to optimize onboarding and peak-season readiness
- Collaborated with cross-functional teams to develop strategies addressing consumer concerns and enhancing brand loyalty.
- Conducted market research to identify emerging trends and align product offerings with consumer expectations.
- Evaluated existing policies and procedures, recommending improvements that strengthened company-consumer relationships.
Customer Care Representative
Bristol Myers Squibb
01.2021 - 01.2022
- Ensured compliance with REMS programs while managing high-volume customer interactions
- Developed and implemented process improvements to streamline customer service operations.
- Maintained a high level of product knowledge to provide accurate information and support to customers.
- Developed effective time management strategies to efficiently handle multiple tasks simultaneously without compromising quality.
Branch Sales & Service Associate
PNC Bank
01.2021 - 01.2021
- Delivered financial services support and resolved complex customer issues
- Maintained strong client relationships during operational transitions
UX Copywriting Intern
Angle Content & Strategy
01.2020 - 01.2021
- Designed UX microcopy and improved dashboard usability and engagement
- Contributed to navigation redesign increasing user retention
Education
B.A. - Information Technology & Informatics
Rutgers University
New Brunswick, NJCertified Makeup Artist - undefined
Artist Makeup Academy
Skills
- UX Design (Figma, Adobe XD)
- Front-End (HTML, CSS, JavaScript)
- Data Tools (Tableau, Salesforce, SAP)
- Beauty Consulting & Sales
- Client Experience
- Visual Merchandising
- Analytics & Insights
- Cross-functional Collaboration
Certification
Google UX Design Certification (In Progress)
Timeline
Prestige Beauty Advisor
Ulta Beauty
01.2023 - Current
Consumer Advocate
L’Oréal
01.2022 - 01.2024
Customer Care Representative
Bristol Myers Squibb
01.2021 - 01.2022
Branch Sales & Service Associate
PNC Bank
01.2021 - 01.2021
UX Copywriting Intern
Angle Content & Strategy
01.2020 - 01.2021
Certified Makeup Artist - undefined
Artist Makeup Academy
B.A. - Information Technology & Informatics
Rutgers University