Summary
Overview
Work History
Education
Skills
Timeline
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Oksana Tarasova

Oksana Tarasova

Tysons

Summary

Marketing Specialist with experience in digital marketing, media buying, and project coordination. I've worked with advertising agencies like Publicis Groupe and Inmarketing on campaigns for global brands such as Nestlé, Sandoz, Sanofi, Procter & Gamble, Samsung, etc. Skilled in managing campaigns across Meta platforms (Facebook & Instagram), Google Ads, TV, radio, and digital, collaborating with designers, media agencies, and influencers.

Overview

10
10
years of professional experience

Work History

Community and Marketing manager (Marketing Courses)

Futurum Academy/Inmarketing
08.2022 - Current
  • Assisted in the setup and optimization of paid campaigns on Meta and Google Ads, leveraging Adjust and Firebase to track user behavior, analyze performance data, and identify actionable insights for campaign optimization, driving improved results and maximizing ROI.
  • Coordinated webinars, engagement events, and student content using AI-powered chatbots.
  • Key Projects:
  • MacBro (Electronics) – Assisted with digital campaigns (Google Ads and Meta Ads (Facebook and Instagram)) for a leading Apple distributor in Uzbekistan, optimizing targeting and budget allocation to improve results.
  • ITV.uz (Streaming app) – Helped optimize campaign targeting and user engagement for app installs (Google Ads)
  • Futurum Courses – Managed lead generation campaigns (Meta Ads), designing an AI chatbot flow that enhanced user interaction and increased course enrollments.

Digital Account Specialist

Publicis Groupe Holding
01.2018 - 08.2022
  • Assisted in executing digital campaigns (Facebook, Instagram, Google Ads, Telegram, influencers) and TV/radio placements.
  • Coordinated media strategy and ensured timely execution, including through external media agencies.
  • Assisted in optimizing campaigns, tracking performance, and providing insights to clients.
  • Key Projects:
  • Nestlé: Ran YouTube campaigns, boosting video views by 20% and inquiries by 15%.
  • Sandoz - Assisted in running campaigns for Linex, ACC, Exoderil, and Broncho-Munal using Google Ads and Yandex Direct, helping to improve campaign performance and reach targeted audiences (Meta Ads, Google Ads).
  • Shedroye Leto – Led influencer campaigns, increasing brand awareness by 40% and sales by 30% (Meta Ads)
  • Alcon (Systain Ultra) – Contributed to Google Ads and Facebook campaigns, improving lead generation by 25%.
  • Beeline – Integrated advertising campaigns across TV, radio, and digital channels (Meta Ads, Google Ads, Telegram, local web sites) for mobile service provider.

Media Buyer (TV, Radio, Digital)

Publicis Groupe Holding
12.2014 - 01.2018
  • Managed ad campaigns across TV, radio, and digital platforms, ensuring timely delivery of media placements.
  • Assisted in the preparation of media plans and campaign reports for clients.
  • Key Projects:
  • Procter & Gamble (P&G, Gillette) – Managed TV campaigns for Always.
  • L'Oréal (Garnier) – Planned and optimized awareness campaigns for product launches across TV.
  • Samsung – Managed TV advertising campaigns for product launches and brand awareness.

Education

BBA - Business Administration & Management

National Aviation University
Kiyev, Ukraine
06.2017

Skills

  • Google Ads
  • Meta Ads Manager
  • Ad Copywriting
  • Target Audience Segmentation
  • Lead Generation
  • CPC, CPI, CPA Optimization
  • A/B Testing
  • Campaign Optimization
  • Campaign Performance Analysis
  • Google Analytics, Adjust, and Firebase
  • Competitor analysis
  • Media Buying
  • Planning
  • Cross-functional Team Collaboration
  • Project Coordination
  • AI Chatbots
  • Multi-channel marketing campaigns
  • CRM

Timeline

Community and Marketing manager (Marketing Courses)

Futurum Academy/Inmarketing
08.2022 - Current

Digital Account Specialist

Publicis Groupe Holding
01.2018 - 08.2022

Media Buyer (TV, Radio, Digital)

Publicis Groupe Holding
12.2014 - 01.2018

BBA - Business Administration & Management

National Aviation University

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Oksana Tarasova