Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Olaia Otxoteko

Mountain View,CA

Summary

Creative and dynamic Brand Communications specialist with excellent interpersonal and time management skills. Skilled in project management with proven history of delivering timely communications aligned with marketing objectives. Offering global and deep understanding of other cultures. Hardworking and passionate job seeker with strong organizational skills. Ready to grow with a company and help team achieve company goals.

Overview

3
3
years of professional experience

Work History

Director of Communications and Media Relations

Beti Gazte S.C.D.R
Lesaka, Spain
10.2020 - 10.2021
  • Developed and implemented short- and long-term communications strategies.
  • Managed communications with external and internal stakeholders across entire incident lifecycle.
  • Oversaw website copy and social media platforms.
  • Built and strengthened relationships with members of media in order to promote positive coverage.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
  • Developed advertising tactics and implemented new solutions for increased brand awareness.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Developed campaigns, led design and tracked results.
  • Wrote engaging and creative press releases for each promotion.
  • Utilized e-mail, social media and radio to highlight products and services.
  • Updated team protocols to streamline marketing procedures and optimize promotion releases.
  • Built and deployed strategic approaches in marketing and branding to enhance product sales.

Communication Specialist

Martiko
Lesaka, Spain
03.2021 - 05.2021
  • Developed campaigns to increase public awareness of company and engage customers.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
  • Developed original content for blog posts and website articles.
  • Forged strong media relationships to further public relations goals.
  • Worked with marketing department on branding strategies.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Wrote press releases for routine use and crisis management.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
  • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.

Radio Host

EITB
Pamplona, Spain
09.2019 - 09.2021
  • Found, researched, fact-checked and wrote scripts for relevant topics in local news.
  • Answered booth call line and took song suggestions or comments from listeners.
  • Announced ads, song switches and breaking news segments for radio broadcasts.
  • Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
  • Facilitated live coverage of special events, promotions and sports matches.
  • Operated studio equipment and produced show advertisements.
  • Interviewed show guests and moderated discussions.
  • Presented weather, news and commercials to listeners.

Education

MBA - Branding, Corporate Communication

International University of La Rioja
Logroño (Spain)
10.2021

Associate of Arts - Management of Social Networks And Community Manage

Rey Juan Carlos University
Madrid (Spain)
12.2019

Bachelor of Arts - Journalism

University of The Basque Country
Bilbao (Spain)
06.2019

Skills

  • Time Management
  • Relationship Building
  • Strategic Marketing
  • Verbal and Written Communication
  • Digital Marketing Strategy
  • Public and Media Relations
  • Corporate Communication
  • Social Media Strategy
  • Social Media Campaigns
  • Calendar Management
  • Brand Development
  • Marketing Plan Development

Languages

English
Professional Working
Spanish
Native or Bilingual
Basque
Native or Bilingual
French
Limited Working

Timeline

Communication Specialist

Martiko
03.2021 - 05.2021

Director of Communications and Media Relations

Beti Gazte S.C.D.R
10.2020 - 10.2021

Radio Host

EITB
09.2019 - 09.2021

MBA - Branding, Corporate Communication

International University of La Rioja

Associate of Arts - Management of Social Networks And Community Manage

Rey Juan Carlos University

Bachelor of Arts - Journalism

University of The Basque Country

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Olaia Otxoteko