Olamide Olajuwon-Ige
UX Researcher
Arlington,TX
Summary
- Customer-obsessed UX researcher with research and design work experience, experience creating research plans, and a proven ability to help teams develop and drive progress on key metrics as demonstrated by leading research to uncover user needs and behavior insights that guided the development of technology products that users love including an eCommerce and mobile payments solution with a combined total of over 10 million users.
- Ph.D. in Marketing with strong theoretical and practical knowledge of both qualitative and quantitative research methodologies and statistics as demonstrated by leading over 200 qualitative and quantitative research projects and analyzing resultant data to uncover insights that have guided over $3 million in product development investments.
- Excellent communicator with the ability to persuade varied audiences and argue for results (both orally and in writing), and exceptional collaborator with strong analytical and problem-solving skills, as evidenced by delivering >300 presentations to technical and non-technical stakeholders, including presentations at international business conferences, authoring 600+ research reports, and 300+ collaborations with national and international stakeholders.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
UX Researcher
Pathway Technology Consulting LLC
08.2020 - Current
- Demonstrated strong theoretical and practical knowledge of both qualitative and quantitative research methodologies and ability to communicate with product team stakeholders to accurately identify critical research questions by conducting in-depth interviews and surveys and analyzing resultant data to uncover actionable insights that shaped marketing and product strategy resulting in a 150% achievement of target user subscriptions
- Ability to determine appropriate research methods and ability to evaluate new experiences to identify improvements that create customer value demonstrated by conducting surveys to assess user product evaluations and identify pain points resulting in the ideation of features that led to a 30% improvement in net promoter score (NPS) evaluations
- Collaboration and communication skills demonstrated by collaboratively leading all aspects of UX research—contextual, ethnographic, design research, ideation, formative and summative usability testing and synthesizing research findings into clear actionable reports, and partnering with design and program management to implement recommendations.
- Tested websites at different design and production stages to assess conformance with designs.
UX Researcher
University of Texas at Arlington
08.2018 - 07.2022
- Strong theoretical and practical knowledge of both qualitative and quantitative research methodologies demonstrated by developing research questions, forming hypotheses, and leading the design, execution, analyses, and reporting of over 30 qualitative and quantitative research projects leading to the generation of over $80,000 in funding grants
- Exceptional data analytics and statistical analysis skills demonstrated by analyzing data from a complex, large-scale customer experience survey involving over 1,000 participants to uncover key factors influencing customer experience evaluations of a retail product to guide marketing and product strategy
- Research and design work experience proven by designing a service product and conducting usability testing to identify actionable insights that generated a 15% improvement in user experience evaluations and a 20% increase in repurchase intentions
- Excellent communication skills and ability to persuade varied audiences and argue for results (both orally and in writing) demonstrated by translating research findings into frameworks and visually compelling presentations resulting in over 20+ research reports and 120 presentations including 5 invited presentations to technical and non-technical audiences at local and international business conferences.
UX Researcher
Xcenda Consulting
06.2018 - 08.2018
- Framed emerging behavior insights and user needs through a combination of new research and current insights to enable Design and Program Management to build products that users need and love by designing and conducting primary research (surveys and interviews) to gather actionable insights that guided successful launch of 3 new products with over $2 million in revenues
- Demonstrates the ability to communicate with product team stakeholders, locally and remotely, and accurately identify critical research questions to be investigated through relationship management practices by working closely with internal and external cross-functional partners to identify key research questions and topic areas relevant to product development for a client
- Ability to design, forecast, and conduct user research studies, and act as the primary communicative liaison between the various stakeholder teams demonstrated by leading a team of 3 in secondary research, data collection, data analysis, and report writing for a quarterly research report published by Xcenda.
UX Researcher
Leo Burnett
08.2014 - 07.2016
- Ability to frame emerging behavior insights and user needs through a combination of new research and current insights to enable Design and Program Management to build products that users need and love demonstrated by conducting primary research (focus groups, ethnography, and concept testing) to uncover strategic insights that shaped product strategy for an eCommerce solution leading to brand attaining number 2 spot in an international market and over $5 million in sales within 2 years of market entry
- Demonstrated excellent communication and collaboration skills by working closely with product team stakeholders to accurately identify critical research questions resulting in research that provided strategic insights guiding the successful design and production of a mobile payment product that processed over $2 million in transactions within 6 months of launch
- Designed, forecasted, and conducted user research studies, and acted as the primary communicative liaison between the various stakeholder teams leading to the authoring of 250+ research reports and delivery of over 150+ presentations which guided the development of over 20 products worth over $3 million in product development investments by clients
- Vendor management skills demonstrated by overseeing the execution of 15+ primary research studies by external research vendors, and streamlining vendor selection and management process, resulting in a 25% reduction in external research costs and a 15% improvement in vendor performance.
Education
Ph.D. - Marketing (User Experience Design And Management)
The University of Texas At Arlington
Arlington, TX 08.2018 - 08.2022
Skills
Communicationundefined
Certification
IDEO Certification in Human-Centered Service Design.
Timeline
IDEO Certification in Human-Centered Service Design.
01-2021
UX Researcher
Pathway Technology Consulting LLC
08.2020 - Current
Ph.D. - Marketing (User Experience Design And Management)
The University of Texas At Arlington
08.2018 - 08.2022
UX Researcher
University of Texas at Arlington
08.2018 - 07.2022
UX Researcher
Xcenda Consulting
06.2018 - 08.2018
UX Researcher
Leo Burnett
08.2014 - 07.2016
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