Summary
Overview
Work History
Education
Skills
Websites
Timeline
Hi, I’m

OLANA DiGIROLAMO

Senior Copywriter & Brand Strategist
Los Angeles,CA
OLANA DiGIROLAMO

Summary

Award-winning senior copywriter and brand strategist with a proven track record working with A-list entertainment, lifestyle/consumer, digital, advertising, and media companies across multiple platforms. Expertise extends into marketing, campaign leadership, content evolution, project management, and hands-on creative execution. Combining strategic thinking with a visionary approach to projects, consistently delivering effective brand messages that engage audiences and drive measurable success for diverse clients.

Overview

25
years of professional experience

Work History

ODG Creative

SENIOR COPYWRITER
01.2007 - Current

Job overview

  • Utilize unique and compelling brand voice to effectively generate engagement through creating original content for big brand and start-up companies
  • Manage end-to-end creative ideation and execution of multimedia/360 marketing and advertising campaigns, core brand image and identity, messaging initiatives and strategies, design, and direction
  • Collaborate with executive, creative, and marketing teams to create materials including short- and long-form copywriting, headlines, slogans, taglines, social content hubs/blogs, immersive experiences, scripts and treatments
  • Oversee the entire lifecycle of pitch presentations from conception to final approval
  • Proficient in creating captivating print, broadcast, video, and digital/social content across omni-channels including CPG, SEO, TV, film, music, Fortune 500 companies, multimedia platforms and e-commerce
  • Strong proficiency in Microsoft Office, proofreading, editing, grammar, and punctuation
  • Excellent communication, interpersonal, and organizational skills with ability to manage multiple projects and meet deadlines for high-profile clients including WARNER BROS. STUDIOS, HBO, PepsiCo, McCANN, SONY ENTERTAINMENT, AMAZON, NASTY GAL, GOLIATH GAMES, WHEELS UP

THE WB NETWORK/CW NETWORK

Writer/Producer, On-Air Promotions
01.2005 - 01.2007

Job overview

  • Managed implementation of all aspects of on-air creative for prime-time network programs, identity and branding
  • Participated in brainstorming sessions with top-tier network executives to generate innovative ideas for marketing campaigns
  • Supervised and generated on-air promo spots, teasers, interstitials, and integrated multimedia advertising campaigns
  • Developed and revised scripts, viewed dailies, and pulled footage; managed graphics, music selections, voiceovers, and editing; maintained quality standards and met strict deadlines throughout pre and post-production
  • Managed branding and image packaging, creating video components and short- and long-form presentations for popular TV shows such as ONE TREE HILL, GILMORE GIRLS, SMALLVILLE, SUPERNATURAL

WARNER BROS. RECORDS INC.

Creative Director/Senior Copywriter
01.1997 - 01.2005

Job overview

    • Drove successful marketing efforts for label artists and movie soundtracks by conceptualizing and implementing integrated advertising campaigns across multiple media channels including print media, tv and radio spots, online platforms, and merchandise, as well as generating buzz through diverse promotional activities
    • Collaborated with label executives, managers, and artists to develop innovative creative materials, ensure script approvals and revisions for high-profile artists including MADONNA, CHER, PRINCE, GREEN DAY, STEVIE NICKS, BETTE MIDLER, ROD STEWART, ADAM SANDLER

CAPITOL/EMI RECORDS

Senior Copywriter
01.2001 - 01.2002

Job overview

  • Led creation of advertising and promotional campaigns for label artists' album launches and releases. Oversaw all print, TV, radio spots along with online elements and merchandising details from start to finish for notable artists like PAUL MCCARTNEY, BEASTIE BOYS, KATY PERRY, BEACH BOYS

CBS/EYEMARK ENTERTAINMENT

Segment Producer: THE WILD, WILD WEB
01.2000 - 01.2001

Job overview

  • Supervised segment production for CBS syndicated TV series and generated story ideas and segment concepts
  • Managed R&D; wrote, produced, and edited segments; managed field producers & camera crews, assigned schedules and coordinated location & studio shoots, directed & interviewed on-air talent, approved finished segments and delivered shows on schedule and budget

Education

SCHOOL OF VISUAL ARTS
New York, NY

BFA

Skills

    • Multichannel Copywriting
    • Brand Voice Consistency
    • Deadline Oriented Mindset
    • Adaptive Learning Capacity
    • Innovative Problem-Solving
      • Strategic Marketing & Advertising
      • Digital Content Development
      • Exceptional Storytelling
      • SEO Optimization Expertise
      • Social Media Content

Timeline

SENIOR COPYWRITER

ODG Creative
01.2007 - Current

Writer/Producer, On-Air Promotions

THE WB NETWORK/CW NETWORK
01.2005 - 01.2007

Senior Copywriter

CAPITOL/EMI RECORDS
01.2001 - 01.2002

Segment Producer: THE WILD, WILD WEB

CBS/EYEMARK ENTERTAINMENT
01.2000 - 01.2001

Creative Director/Senior Copywriter

WARNER BROS. RECORDS INC.
01.1997 - 01.2005

SCHOOL OF VISUAL ARTS

BFA

Similar Profiles

CREATE PROFILE
OLANA DiGIROLAMOSenior Copywriter & Brand Strategist