Alena Annarelli

Dynamic and results-driven marketing specialist with over 3 years of successful B2B marketing experience. Demonstrated expertise in project management; skilled at planning, executing, and overseeing marketing initiatives while meeting deadlines and consistently delivering high-quality results. I am enthusiastic about contributing to the Office of University Development's Marketing and Communications team, leveraging my expertise in project management and the development of comprehensive multichannel marketing strategies.

Office of University Development

University of Michigan

3003 S. State St., Suite 9000

Ann Arbor, MI 48109-1288

Office of University Development Marketing and Communications Department,

I am writing to express my sincere interest in the available Project Manager position within the Office of University Development at the University of Michigan. Having accumulated a wide range of experience in marketing strategy and business administration, I’ve gained a specialized understanding of content creation and project management. I excel as an independent contributor while thriving equally in collaborative team environments, always dedicated to uplifting my teams as a whole. I possess a keen attention to detail and proficiency in researching technical subject matters to deliver compelling and accurate content.

In my current role as the Buy Sell Manager and Volkswagen Digital Consultant II at Shift Digital, I manage the Volkswagen Dealer Digital Program (VWDDP) buy-sell process from beginning to end, coordinating the transition as outgoing VW dealerships are acquired by new owners. I ensure adherence to all deadlines and the submission of necessary documentation before advancing website development procedures. During my time as the Buy Sell Manager, beginning in October 2023, I have managed 14 Volkswagen dealership buy-sells from beginning to end. In conjunction with my responsibilities in project management, I consistently offer digital consulting services to my 50 dealership clients daily. In this role, I provide specialized B2B marketing consultations to maximize digital presence and website optimization with our certified products and services. I also work to create 60+ graphic design assets monthly utilizing Figma and Adobe Photoshop, strategically placing assets on dealership websites and within their marketing campaigns.

During my time as a Marketing and Sales Intern at jācapps, I became an experienced content creation specialist and copywriter with a proven track record in orchestrating versatile marketing strategies. I consistently crafted engaging content for a subscriber base of over 600 while efficiently managing content calendars, assisting with  the development of comprehensive rebranding plans, and analyzing campaign analytics across diverse marketing platforms. In addition, I conducted research and analyses on business opportunities and competitors, presenting findings to both the Sales Team and upper management monthly.

I am enthusiastic about the opportunity to further discuss how my experiences and qualifications align with the needs of the Office of University Development for this role. I believe that a conversation would provide a more in-depth understanding of how I can contribute to the success of your team. I welcome the opportunity for an interview at your earliest convenience. Thank you for considering my application, and I look forward to the possibility of discussing my capabilities in more detail with you.

Best Regards, Alena Annarelli

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