Olesya Basak

• Built strong, long-term relationships and strengthened loyalty with TOP Beauty and FMCG industry clients, including L'Oreal, ELC, CHANEL, LVMH, Yves Rocher, Nestle, MARS, PepsiCo, Avon, JNJ, adidas, Reebok, and others.
• Successfully achieved financial and product goals, resulting in client portfolio growth of >30% YoY.
• Planned advertising campaigns based on in-depth knowledge of clients' brands, products, needs, problems, and advertisement history.
• Conducted advertising campaign analytics and provided recommendations to improve brand and performance metrics.
• Organized and conducted meetings with key industry clients.
• Collaborated with cross-functional teams to deliver solutions that meet client needs and exceed expectations.
• Set tasks for cross-departments and ensured their implementation.
• Worked with cross-functional teams on projects which resolved technical problems and facilitated document flow, resulting in cost savings and unlocking additional revenue opportunities.
• Created educational and sales presentations.
• Successfully organized events and spoke at conferences with up to 500 participants.
• Built aninternal base for analytics report creation and organized internal processes.
• Provided training and consulting to group and department colleagues, including assuming the team leader's role during his absence.

Customers relationship management. Development and retention. Strong orientation on the long term relationship and increase of investments.

• Provided ongoing account management to ensure client retention and upsell opportunities, focusing on long-term development and increasing investments by 15% YoY.
• Expanded the use of agency tools by clients.
• Handled search advertising campaigns in Yandex Direct and Google Analytics.
• Managed every step of all digital advertising campaigns for clients, including paid and organic search, performance marketing, media, social media marketing (SMM), website and mobile applications development, as well as offline projects in outdoor, radio, and print advertising.
• Created advertising strategies based on business goals and customer needs, choosing the most effective marketing mix options.
• Presented and obtained client agreement on the advertising strategy.
• Participated in the creation of ideas and ensured timely preparation of advertising materials.
• Tracked and controlled advertising launches according to agreed media plans.
• Conducted quality control of advertising campaigns, prepared reports using Yandex Metrica and Google Analytics data, and provided recommendations and optimization for future campaigns.
• Presented campaign results to clients.
• Managed document flow with clients, including preparing contracts, invoices, closing documents, and ensuring timely payment.

• Oversaw daily business operations and financial decisions to drive profitability and growth.
• Handled personnel management, including task allocation, effectiveness monitoring, and deadline management.
• Managed document flow, including contracts, invoices, and reports to regulatory authorities.
• Conducted business correspondence with clients and partners.
• Assisted clients from initial consultation to order calculation and support.
• Created digital advertising for the company, including website development, organic and paid search, and analytics using Yandex Metrica and Google Analytics.

• Specialized in selling books tailored for jurists and accountants.
• Conducted cold calls to generate leads and identify potential customers.
• Proactively search for customers, building a personal client base.
• Established and nurtured long-term relationships with clients.
• Provided tailored solutions and recommendations to meet customers' needs.
• Demonstrated excellent persuasive skills to close sales successfully.