Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Olga Bermudez Paiva

New York,NY

Summary

Award-winner Sr. Director at Verizon, adept in omni-channel strategy and team management, has propelled brand growth and market share through innovative marketing and collaborative leadership for blue chip brands. She has led brand strategy transformations, significantly enhancing brand identity and consumer engagement. Her expertise in creative execution and culture transformation drives substantial business results.

Overview

12
12
years of professional experience

Work History

Sr. Director, Brand Marketing

Verizon
04.2023 - Current
  • Leads Verizon Value marketing messaging and demand generation strategy, planning and execution for Visible, Total Wireless, Verizon Prepaid and Simple Mobile.
  • Oversees creative strategy, brand identity development and guidelines, social, community management, and overall marketing activation that drives product adoption and growth
  • Drives marketing innovation and go-to-market and campaign specific approaches to deliver substantial growth, stimulate competitive switching behavior, and take market share, across prepaid and postpaid markets
  • Creates advertising breakthrough and brand awareness as well as amplifying and enhancing brand identity and reputation
  • Manages agency resources and scope, annual communications planning, consumer messaging and success measures, calendar of deliverables, project timing and distinction in creative delivery, development and management of annual creative production budgets, facilitation of budget requests and quarterly scope and budget reconciliation
  • Partners with the commercial team to build business plans, positioning and messaging, GTM strategy and roadmap for features and promotional launches
  • Supports the business in an insight-led and consumer-centric approach to create new member acquisition initiatives
  • Builds and drives roadmaps to connect the brand through all marketing channels that are aligned with the total customer experience
  • Listens to our consumers and develops the strategy to respond, manage and encourage the community along with building the reputation of the brands
  • Drives social and influencer marketing that best suits each of our brand’s targets.
  • Cultivates a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions..

Director, Brand Marketing

Visible
10.2022 - 04.2023
  • Managed the team that executes Visible's brand strategy, identity and compliance, creative strategy, social, community management, influencer, and creative project management
  • Oversaw ideation and development of all branded marketing assets across earned and paid vehicles to maximize business growth
  • Lead development of marketing messaging strategy and calendar, infusing a mix of cultural and contextually relevant initiatives, to support the product roadmap
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Associate Director, Hispanic Marketing Strategy

Verizon
08.2021 - 10.2022
  • Set strategic communication course for all wireless segments: Hispanic (focus), local, and prepaid
  • Oversaw integration of the entire marketing communication spectrum for segment-led campaigns: from traditional and digital advertising, to PR, UX, website, media and experiential
  • Provided creative direction and feedback to partner agencies, as the arbitrator on meeting business and marketing objectives
  • Authored briefing documents for all designated segments with clear direction and a unified strategy for the development of marketing communications
  • Drove research initiatives to provide additional insights for more impactful creative execution
  • Built strong relationships with business units counterparts, fomenting superb partnerships that improve the creative approval process

Creative Strategy Manager, Fios

Verizon
10.2019 - 07.2021
  • Led Fios above the line creative development, including full integration of all paid media vehicles: TV, OLV, audio, OOH, social, display, .COM, and sponsorship assets
  • Lead yearly planning and development of Fios communication platform with partner agencies
  • Managed Hispanic communication development, striving to pursue the best pairing of segment-specific messaging and product.
  • Pushed disruptive efforts for key target audiences through strong internal partnerships, like gaming initiatives or mobile and home joint value proposition.

Account Director

Various Advertising Agencies
06.2012 - 09.2019
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
  • Managed multi-million dollar projects, with remits ranging from strategy agency of record, to full website replatforming, redesigning and deployment

Education

Bachelor of Science - Marketing / International Business / Economics

Elmira College
Elmira, NY

Skills

    Collaborative Leadership

    Culture Transformation

    Team Management

    Mastery of executive level management

Languages

Spanish
Native or Bilingual

Timeline

Sr. Director, Brand Marketing

Verizon
04.2023 - Current

Director, Brand Marketing

Visible
10.2022 - 04.2023

Associate Director, Hispanic Marketing Strategy

Verizon
08.2021 - 10.2022

Creative Strategy Manager, Fios

Verizon
10.2019 - 07.2021

Account Director

Various Advertising Agencies
06.2012 - 09.2019

Bachelor of Science - Marketing / International Business / Economics

Elmira College

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Olga Bermudez Paiva