OLGA LIRA
Chief Marketing Officer
WESTON,FL
Summary
Strategic and results-driven Chief Marketing Officer (CMO) with 15 years of experience in developing and executing innovative marketing strategies that drive business growth and brand visibility. Proven track record in leading cross-functional teams, managing multimillion-dollar budgets, and aligning marketing efforts with organizational objectives. Expertise in digital marketing, brand development, market research, and customer acquisition & retention strategies
Achievements include supporting $2B in product inventory with strategic and innovative marketing plans to drive sales and penetration. Well-versed in team, thought, and project leadership. Exceptional relationship builder and problem-solver.
Overview
24
24
years of professional experience
13
13
years of post-secondary education
3
3
Languages
Work History
Chief Marketing Officer
Sales-hub
Miami, FL
01.2023 - Current
- Lead the marketing and sales team (including 400 agents) to develop the online sales business for more than 5 telecommunications and finance companies, generating over 500% growth
- Manage $100MM paid advertising budget by optimizing resource allocation across platforms and monitoring performance metrics, resulting in improved campaign efficiency
- Implement digital media automation improvements by developing new AI tools to integrate with existing systems, leading to reduced manual efforts and increased growth
- Managed activation, retention, and usage campaigns across different channels and media for a 4M customer base to increase engagement and reduce churn by more than 15%
Chief Marketing Officer
Q Link Wireless
Fort Lauderdale, Florida
01.2020 - 01.2023
- Develop a new offer and product strategy 'Bring Your own Device' that increased the profits of the company in 45% in 4 months
- Redesign the web flow of our two main brands, optimizing conversion rates through all the funnel, increasing 80% of sales in 8 months
- Increased leads by optimizing our digital campaigns 'Meta/ Google search, display, video and Pmax' maintaining Cost Per Acquisition 'CPA' and managing a paid media budget of 35MM
- Successfully develop and launch new markets 'California, New York, Puerto Rico' and business units (prepaid brand, phone sales) increasing share of market
- Successfully migrate 1.5MM customers from one network 'CDMA' to another 'GSM' in 5-6 weeks through developing an integrated communication campaign
Vice President of Marketing
Intermex
Miami, FL
10.2018 - 12.2019
- Produced 15% conversion rate increase by developing new media campaigns 'TV, radio, Out of Home' with 10M reach in 1 month in target Hispanics markets; delivered $75.1M in Q42018 revenue
- Deployed loyalty program nationwide with 600K registered members in 6 months; generated 33% of total gross margin, and increase frequency of transactions by 23%
- Initiated successful Trade Marketing strategies to engage 2000 agents, 100K payers' locations and 33 corporate stores to ensure 25% Year over Year 'YoY' revenue growth and 25% market share growth in retail business
- Generated 10% additional revenue via fashioned nationwide promotions for consumer and incentive plans for clients
- Revamped brand image and planned new products generating a positive NPS 'Net Promoting Score' of 75%
Brand Manager
Verizon (Tracfone)
Miami, FL
11.2015 - 10.2018
- Developed offline & online brand strategies for leading prepaid wireless service provider in the United States
- Managed $35M annual marketing budget to drive $7Bn revenue
- Created and implemented compliance process across all functional areas of the company for the Lifeline Program brands with zero error
- Launched new areas in the West Coast, launched of California, Tribal Areas across 8 key states, and Oklahoma that added 23% of revenue from new market business within a year
- Developed complete plan for new business development 'B2B' to gain additional $10Bn revenue in the next 5 years via IOT, Security Service, and government service
- Ensured that brand messaging was accurate, consistent, and compliant with all the legal requirements in all consumers facing marketing vehicles, including offline and online materials-TV, Radio, Web, etc
- Gathered competitive intelligence for the brand, reporting trends and insights to generate the proper portfolio of plans and products to maintain the leadership in the market
Vice President Of Business Development
Shopper Shop inc
01.2013 - 12.2014
Marketing Director
Nutresa
06.2008 - 10.2012
Marketing Director
Cinex
09.2002 - 06.2008
Brand manager
L'bel
08.2001 - 09.2002
Education
Master in Business Administration (MBA) - Marketing Management
Universidad Metropolitana
Caracas 01.2006 - 12.2008
Certification in Digital Marketing -
University of San Francisco
San Francisco, CA 08.2012 - 01.2013
Diploma in Social Psychology -
Universidad Metropolitana
Caracas 01.2010 - 12.2011
Bachelor in Mass Communication & Public Relationship -
Universidad Católica Andrés Bello
Caracas 01.1994 - 01.1999
Certification in Digital Marketing -
University of Illinois
Chicago, IL 01.2015 - 12.2015
Certification in SQL Analytic Techniques of Business -
Duke University
Durham, NC 01.2016 - 01.2017
Certification in Google SEO -
University of California, Davis
Davis, CA 01.2016 - 01.2017
Skills
- CMS & Content Management
- UI UX Expert
- Google Analytics Google Ad Meta
- Jira Click Up
- Market Research
- OTT
- P&L Management
- Paid Media Expert
- Portfolio Management
- Product Management
- ROI Analysis
- SEM & SEO
Social media marketing
Timeline
Chief Marketing Officer
Sales-hub
01.2023 - Current
Chief Marketing Officer
Q Link Wireless
01.2020 - 01.2023
Vice President of Marketing
Intermex
10.2018 - 12.2019
Certification in SQL Analytic Techniques of Business -
Duke University
01.2016 - 01.2017
Certification in Google SEO -
University of California, Davis
01.2016 - 01.2017
Brand Manager
Verizon (Tracfone)
11.2015 - 10.2018
Certification in Digital Marketing -
University of Illinois
01.2015 - 12.2015
Vice President Of Business Development
Shopper Shop inc
01.2013 - 12.2014
Certification in Digital Marketing -
University of San Francisco
08.2012 - 01.2013
Diploma in Social Psychology -
Universidad Metropolitana
01.2010 - 12.2011
Marketing Director
Nutresa
06.2008 - 10.2012
Master in Business Administration (MBA) - Marketing Management
Universidad Metropolitana
01.2006 - 12.2008
Marketing Director
Cinex
09.2002 - 06.2008
Brand manager
L'bel
08.2001 - 09.2002
Bachelor in Mass Communication & Public Relationship -
Universidad Católica Andrés Bello
01.1994 - 01.1999
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