Summary
Overview
Work History
Education
Skills
Roles And Responsibilities
Timeline
Generic

Olga Mino

Summary

Accomplished Social Media Manager and Graphic Designer with a decade of experience driving brand growth and engagement through innovative visual storytelling and targeted social strategies. Proven track record of developing and executing social media campaigns that resonate with audiences across multiple platforms, resulting in increased brand awareness and follower engagement. Highly skilled in creating cohesive visual content that aligns with brand identity, utilizing expertise in graphic design to produce visually compelling posts, advertisements, and multimedia content. Adept at analyzing social media metrics to optimize performance and strategically refine content, with a deep understanding of current trends and best practices in both social media and design. Known for creativity, collaboration, and a passion for helping brands connect authentically with their audience.

Overview

8
8
years of professional experience

Work History

Social Media Manager

Progressive Industries
03.2022 - 01.2024
  • Created and implemented marketing plans and strategies that align with the company's objectives, including digital marketing, content marketing, social media, email campaigns, and more
  • Designed, executed, and managed marketing campaigns across various channels like Facebook, Instagram, Google, TikTok, Pinterest, Linkedin etc.
  • Measured and monitored KPIs based on defined strategies.
  • Ensured consistency in brand messaging and maintain the company's image and voice across all marketing platforms
  • Engaged with customers through various channels,created content, responded to inquiries, and gather feedback to enhance the customer experience
  • Managed marketing budgets and ensure that resources are allocated effectively to maximize ROI
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.

Digital Media Manager & Graphic Designer

Pazariim.al
08.2016 - 02.2022
  • Managed digital media campaigns, achieving measurable growth in brand engagement and reach.
  • Designed compelling graphics, enhancing visual branding and user experience across platforms.
  • Collaborated with cross-functional teams to align digital strategies with business objectives.
  • Analyzed campaign performance data to optimize strategies, leading to improved ROI.
  • Implemented innovative design solutions, resulting in increased audience interaction and satisfaction.
  • Implemented cutting-edge solutions, driving substantial productivity gains.

Digital Marketing

Kenwood
09.2015 - 09.2017
  • Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Managed tracking metrics and analysis of national digital marketing campaigns.
  • Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
  • Developed graphic and image assets for both content and digital marketing efforts.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Managed the cooking community groups under the brand of Kenwood Albania.

Education

Bachelor of Science - Business Administration And Management

European University of Tirana
09.2016

Skills

  • Content Creation
  • Brand Strategy
  • Data Analysis
  • Project Management
  • Social Media Marketing
  • Digital Campaigns
  • Graphic Design
  • Analytics Tools
  • SEO Optimization
  • Adobe Suite
  • Post Optimization
  • Community Management
  • Content creator

Roles And Responsibilities

  • Assisted in the coordination and day-to-day execution of ecommerce campaigns across various platforms including Amazon, DTC, and omnichannel online retailers
  • Helped to drive tactical plans across multiple ecommerce disciplines, including Lifecycle / CRM (automation), Digital Shelf, SEM (search), Content, and Media
  • Supported communications with retailers and their internal ecommerce teams, ensuring that all requests and projects are managed efficiently and effectively
  • Created content based on the products we are marketing.
  • Coordinated with cross-functional teams to ensure seamless execution of ecommerce initiatives, including content syndication, digital shelf optimization, and paid media campaigns
  • Stayed up-to-date with the latest ecommerce trends, tools, and best practices to continuously improve campaign effectiveness and efficiency
  • Supported shopper marketing and the broader ecommerce team in driving overall ecommerce strategy and execution

Timeline

Social Media Manager

Progressive Industries
03.2022 - 01.2024

Digital Media Manager & Graphic Designer

Pazariim.al
08.2016 - 02.2022

Digital Marketing

Kenwood
09.2015 - 09.2017

Bachelor of Science - Business Administration And Management

European University of Tirana
Olga Mino