Olha Kurbatova

Responsibilities in four main areas:

Marketing

• Maintain Marketing Budget for Ukraine (UA), Georgia (GE), Moldova (MD) in amount of 2.59M (UAH) / year.
• Marketing work organization and
  coordination
• Organize and coordinate marketing activities to promote Buhler, brand, products, services and solutions in most cost-efficient way.
• Ensure full CRM tool utilization for marketing campaigns and lead generation.
• Provide back-office support to sales managers, including contracts preparation.
• Evaluate efficiency of marketing activities.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Optimized email campaigns to increase open and click-through rates.

New Sales Channel and CRM support

• Identify New Sales Channel Partners are in line with Buhler's Business Development strategy.
  Support with procedure of agents and resellers agreements proceeding.
• Maintain contact lists for each Sales Channel and help organize specialized events accordingly.
• Train service engineers and all newcomers how to make best use of CRM and sales tools. On and sales tools.
• Monitor proper CRM usage by Service, Sales, and Marketing teams

• Responsible for 2 teams, Customer Service (25 people), and IT (x people)
• Received additional responsibilities for local IT team
• Worked on implementing new ways to run business, such as Online Ordering, CRM, Front Office, E-Commercе, etc.
• Optimized existing business processes
• Maintained Customer Relationships
• Ensured Customer Service KPIs are met by each area.
• Built a strong IT team to support internal and end-user operations.
• Achieved Customer Satisfaction rate >95% through implementing new, creative services and reacting timely to Customer Feedback.

• Responsible for Team of ???, including individual performance management.
• Improve processes to deliver highest standards in Customer Service.
• Provided internal visibility into areas of Customer Service needing improvements to meet established KPIS.
• Worked closely with other departments to resolve customer escalations.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Managed outsourced Call Center located in ???

• Lead a Team of 10 Compensation Analysts and 2 Supervisors
• Gathered, organized and analyzed data, resolved discrepancies and modeled information.
• Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
• Planned and budgeted accurately to provide business with resources needed to operate smoothly.

• Built Sales Compensation Programs and developed related analysis within Sales and Marketing department.
• Developed and led corporate compliance programs and reporting
• Advised business partners on how to best leverage reported information and drive actionable insights.

• Organized, implemented and analyzed customer community contest programs.
• Developed and updated tracking spreadsheets for process monitoring and reporting.
• Created and managed project plans, timelines and budgets.
• Collected, arranged, and input information into database system.
• Reviewed and monitored programs regularly and coordinated resources and materials.
• Wrote and distributed informational papers, gave out representative contact information and educated community members about specific issues.
• Transcribed data and organized spreadsheets to record pledges, phone calls, and canvassing.

• Developed macros, special formulas, and other actions to produce reliable and consistent statistical reviews.
• Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
• Devised data visualization dashboards to make complex data more accessible to stakeholders.
• Tracked key metrics and developed spreadsheets and data models.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Collaborated with cross-functional teams to develop and implement market research strategies.
• Implemented and supervised market research projects from start to finish within

• Identified and communicated requested research projects
• Coordinated special projects and managed required resources
• Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
• Controlled finances to lower costs and keep business operating within budget.
• Updated reports, managed accounts, and generated reports for company database.