Olha Milovanova
Morris Plains,NJ
Summary
- Analytically driven professional with 6+ years of experience in Marketing Analytics, specializing in SEM and Marketing Strategy.
- Passionate about data analysis, discovering connections, and finding patterns.
- Proficient in analysis and data visualization, with a proven track record of managing big projects in the US, Canada and European markets.
- Skilled in Google, Bing, Facebook and Amazon PPC, delivering exceptional results and driving business growth.
- Managing a monthly budget of over $500k
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Data Analyst
Blinds To Go
08.2023 - Current
- Managed baseline reports to monitor marketing performance, facilitating strategic improvements
- Developed dashboards for website, paid/organic channels, and offline data to address marketing needs
- Analyzed key performance metrics across all channels, identifying growth opportunities
- Implemented SEM strategies and led web conversion initiatives
- Analyzed SEM/SEO metrics for growth opportunities
- Contributed to ROI analysis, vendor evaluation, and budget planning
- Reallocated budgets based on performance and initiatives
- Executed test strategies, analyzed results for continuous improvement
- Developed custom analytics dashboards to monitor key performance indicators and drive data-informed decision making.
- Reduced costs associated with ineffective advertising channels by continually monitoring and adjusting ad spend allocations based on performance data.
- Regularly presented findings to senior leadership, clearly communicating complex data in an easily digestible format.
- Communicated complex data effectively through presentations
- Recommended performance improvements based on KPI analysis.
- Identified appropriate marketing channels and target customers for campaigns.
- Generated reports to support development and implementation of marketing plans.
- Created custom analytics dashboards for data-driven decisions I
- Increased lead generation through website analysis
- Optimized ad spend allocation based on performance data
- Streamlined reporting processes to deliver timely, accurate, and actionable insights for marketing teams.
- Collaborated with cross-functional teams to design, implement, and analyze A/B tests for marketing initiatives.
- Enhanced marketing campaign performance by analyzing and interpreting data from various sources.
Senior Digital Marketing Analyst
Premiere Creative
10.2022 - 06.2023
- Collaborated with clients to define campaign objectives, target audience, and budgets
- Conducted thorough keyword research for high-converting keywords and implemented strategic targeting ( Helium 10, SemRush, Keyword planner)
- Analyzed competitor strategies, identified opportunities for differentiation, and implemented winning strategies
- Optimized bids and managed budgets for maximum ROI
- Regularly analyzed search term data, refined keyword targeting, and implemented negative keywords
- Developed tailored advertising strategies to build brand awareness, drive consideration, and increase purchases
- Managed daily, weekly, and monthly reporting, delivering valuable insights to clients (Google Data Studio, MixShift, Manage by Stat)
- Led client calls and provided exceptional client service
- Managed the promotional planning calendar for client campaigns.
- Optimized digital marketing campaigns for better conversion rates and return on investment.
- Collaborated with cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed user behaviors using Analytics tools providing actionable insights for improvements in user experience and site performance.
- Stayed up-to-date with industry trends and emerging technologies to inform digital marketing strategies and tactics.
- Developed keyword lists and optimized content, driving higher rankings in search engine results pages.
- Conducted regular audits of digital channels for compliance with industry best practices and identified opportunities for improvement.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Boosted brand visibility by developing and implementing comprehensive digital marketing strategies.
Digital Marketing Strategist
Art-Sites
05.2017 - 07.2022
- Created and configured Google Ads accounts, tracked conversions, and linked websites
- Conducted in-depth keyword research and developed keyword strategies for optimal ad visibility
- Performed keyword research using tools such as Google Keyword Planner, Semrush, and SE Ranking
- Created well-structured campaigns, optimized ad groups, and wrote compelling ad copy
- Implemented targeting options and optimized audience segments
- Developed and track campaign progress, utilizing A/B testing in Google Ads and Google Optimize
- Monitored and optimized bid strategies for improved ad performance and ROI
- Managed Google Analytics (GA) and Google Tag Manager (GTM) to track campaign performance
- Regular performance reports providing insights into key metrics and campaign results
- Generated monthly KPI reports and performance dynamics using Google Sheets, Excel, Google Data Studio, and Tableau
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Analysis and recommendations based on the data to continuously improve campaign performance
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
Developer ERP Platform for Business Automation Software Creation
AuditSoft
04.2016 - 03.2017
- Provided technical support to clients and developed custom scripts
- Wrote SQL queries to modify databases and retrieve records
- Developed custom reports using the ERP software
- Troubleshot issues and provided timely solutions to support requests.
- Continuously updated skills through training courses, workshops, and self-study—staying current on industry trends and emerging technologies.
Tax Inspector
State Tax Service of Ukraine
05.2011 - 04.2016
Education
Associate of Science - Accounting And Business Management
Khmelnytskyi National University
Ukraine06.2014
Bachelor of Science - Applied Mathematics / Science And Technology
Khmelnytskyi National University
Ukraine06.2011
Skills
- Google Tag Manager
- Microsoft Excel
- SEM / SEO
- Marketing Analytics
- Customer Segmentation
- Campaign analysis
- Data-driven decision-making
- Tableau Expertise
- SQL Proficiency
- Digital Marketing Strategy
- Google Analytics
- Digital Marketing
- Market Analysis
- Google Ads
- Keyword research
- Performance marketing
- Analytics
- A/B Testing
- Data visualization
- Research
- Google Suite
- Microsoft Office
- Data analytics
- Helium 10
- Walmart Ad Center
Certification
- Google Ads Search Certification, 06/01/22, 06/01/23
- Amazon Retail for Advertisers Certification, 02/01/23, 02/01/24
- Sponsored ads certification, 03/01/23, 03/01/24
- Amazon Video Ads Certification, 04/01/23, 04/01/24
- Amazon Advertising Foundations Certification, 04/01/23, 04/01/24
- Amazon Advertising Campaign Planning Certification, 04/01/23, 04/01/24
Additional Information
Google Data Analytics Professional Certificate (in process)
Timeline
Marketing Data Analyst
Blinds To Go
08.2023 - Current
Senior Digital Marketing Analyst
Premiere Creative
10.2022 - 06.2023
Digital Marketing Strategist
Art-Sites
05.2017 - 07.2022
Developer ERP Platform for Business Automation Software Creation
AuditSoft
04.2016 - 03.2017
Tax Inspector
State Tax Service of Ukraine
05.2011 - 04.2016
Associate of Science - Accounting And Business Management
Khmelnytskyi National University
Bachelor of Science - Applied Mathematics / Science And Technology
Khmelnytskyi National University
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