Oli Cimet

• Conducted deep customer research and applied psychological insights to create demand-gen focused creatives.
• Led a diverse team, managing projects from concept to completion for Facebook and TikTok Ads.
• Created effective systems for improved workflow management.
• Successfully produced and launched YouTube mini-courses.

Played a key role in driving the EU market revenue of a beauty startup to reach $30M.

• Managed multiple agencies across NL, Germany, UK and EU, collaborating closely with the CEO on ads strategy.
• Developed clear briefs for each market/agency.
• Achieved 20% revenue growth within a span of 5 months using creative testing techniques.
• Provided strategic insights to improve CPC, CPA, and reduce costs.
• Utilized Motion and Ads Manager to generate weekly reports.
• Implemented scalable database and SOPs to support team expansion.

Developed impactful Meta & TikTok campaigns for major brands such as Neutrogena, J-lo Beauty, Method, Subway, and Ziploc's Super Bowl campaign, resulting in a substantial increase in brand exposure and audience interaction.

• Generated original and inventive ideas, going beyond the norm of UGC frameworks.
• - Skilled in talent casting, scriptwriting, and detailed storyboard creation for both creators and editors
• Oversaw the entire production process from beginning to end, guaranteeing the achievement of superior outcomes within strict time constraints.

• Managed client onboarding and ensured effective customer relationship management. Conducted extensive research and competitor analysis to identify business opportunities.
• Developed angles, offers, messaging hierarchies, and hooks rooted in marketing psychology.
• Developed detailed briefs and storyboards for creators and editors, from concept to launch.
• Increased client revenue by 25% through targeted strategies.