Olin Branham
WEST COLUMBIA,SC
Summary
Proven leader in territory and route management, I excelled at Ole Mexican Foods by driving sales growth and enhancing customer loyalty through strategic planning and effective team support. Leveraging skills in sales forecasting and customer service, I consistently met or exceeded targets, fostering strong client relations and optimizing product distribution. Competitive Route Sales Representative with strong background providing customers with specific products to address needs and requirements. Effective in handling orders and verifying delivery of accurate shipments in alignment with strict schedules. Innovative and focused professional polished in maintaining accurate records of sales, developing leads and prospects and resolving customer issues. Enthusiastic business development professional with experience establishing high-value territories. Adept in cultivating productive relationships with clients, achieving superior levels of account development, retention and expansion.
Overview
13
13
years of professional experience
Work History
Route Sales Representative
Frito Lay
09.2021 - 04.2024
- Delivered top customer satisfaction, reviewing feedback closely, and addressing needs and requests of account holders.
- Maintained positive relationships with customers using good communication and follow-through abilities.
- Collaborated with customers to identify needs and provided catered solutions
- Boosted revenues by upselling and cross-selling products to new and established customers.
- Displayed products properly at customer sites and according to company specifications and policies.
- Immediately addressed problems with customers to promote speedy resolution.
- Developed and implemented promotional strategies to boost sales and customer loyalty.
- Determined best routes for driving to customer sites, accounting for such factors as weather and road construction.
- Provided excellent customer service, leading to high levels of customer retention and loyalty.
- Implemented effective time management techniques to maximize daily productivity and efficiency on routes.
- Maintained accurate inventory records, ensuring sufficient product availability for customers.
- Maintained up-to-date knowledge of products and services to address customer inquiries
- Improved customer satisfaction by promptly addressing concerns and providing solutions to issues.
- Effectively communicated product information with clients, demonstrating expertise in both features and benefits of offered items.
- Utilized data analysis tools to track performance metrics and identify areas for improvement in sales processes.
- Represented wide range of products and brands.
- Optimized delivery schedules to minimize travel time while maintaining a high level of customer service.
- Managed product transitions from warehouse to customer site, loading, and unloading in alignment with specifications.
- Managed accounts receivable, ensuring prompt payment from customers and minimizing outstanding balances.
- Enhanced brand visibility within assigned territory through creative merchandising displays at retail locations.
- Utilized route optimization software to plan and manage delivery routes.
- Completed daily pre- and post-trip vehicle inspections.
- Operated delivery vehicles safely and efficiently.
- Handled customer concerns and issues by answering questions and escalating major problems to supervisor.
- Stocked shelves and loaded orders to prepare deliveries.
Route Sales Supervisor
Ole Mexican Foods
01.2011 - 01.2021
- Implemented inventory control measures to reduce waste and maintain optimal stock levels on all route vehicles.
- Optimized delivery routes to minimize travel time, fuel consumption, and vehicle wearandtear.
- Analyzed sales data regularly to identify trends, opportunities, or areas requiring improvement within assigned territories.
- Improved customer satisfaction levels with timely delivery and regular communication regarding product availability and promotions.
- Increased sales revenue by developing and implementing effective sales strategies for assigned routes.
- Maintained open lines of communication between upper management, fellow supervisors, and direct reports for seamless information sharing across the organization.
- Supported continuous improvement initiatives by providing constructive feedback and suggestions for enhancements to company processes or policies.
- Coordinated cross-functional efforts with warehouse personnel to ensure accurate order fulfillment and timely deliveries for customers within the territory.
- Conducted regular performance evaluations for route sales representatives, providing feedback and coaching to drive continuous improvement.
- Acted as a mentor and role model for route sales representatives, demonstrating strong work ethic, professionalism, and dedication to team success.
- Managed a team of route sales representatives to consistently meet or exceed monthly sales targets.
- Provided ongoing training and support for route sales representatives, ensuring they were equipped with the necessary skills and knowledge to excel in their roles.
- Enforced company policies consistently among route sales representatives while also addressing any questions or concerns that arose during team meetings or one-on-one conversations.
- Participated in regular meetings with other supervisors to discuss best practices, share successes or challenges faced within their territories, and collaborate on new strategies to drive business growth.
- Resolved customer complaints promptly, demonstrating a commitment to excellent service and maintaining a positive brand reputation.
- Established strong rapport with store managers and owners at each stop along the route, fostering long-lasting business relationships.
- Scheduled route salesman and routes.
- Coached new employees on company standards.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Assisted sales team members in developing customer relationships, and building customer loyalty.
- Maintained up-to-date knowledge of products and services offered to customers.
- Communicated customer feedback and complaints to team members to promote proper resolution.
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Built strong relationships with clients by following up on previous purchases and suggesting new products.
- Developed and implemented strategies to increase sales and improve customer service.
- Negotiated more favorable rates and delivery times with vendors.
- Scheduled and monitored sales team members' workloads to meet customer needs.
Education
High School Diploma -
Muskogee High School
Muskogee, OK06.1988
Skills
- Customer Retention
- Sales Goals
- Stock Rotation
- Team Support
- Route Planning
- Route Management
- Product displays
- Product Promotion
- Account development
- Service Management
- Safe Vehicle Operation
- Sales Presentations
- Merchandise Sales
- Sales Forecasting
- Cross-selling techniques
- Business transactions
- Vehicle Maintenance
- Territory Management
- Display building
- Territory Development
- Client Relations
- Merchandising Strategies
- Product presentation
- Account Retention
- Performance Tracking
- Product Distribution
- Issue Resolution
- Sales Development
- Product Merchandising
- Product Promotions
- Competitor Analysis
- Policies and procedures implementation
- Needs Assessment
- Customer Service
- Safe Driving
- Local routes understanding
- Truck loading
- Strategic Planning
- Payment Collection
- Schedule Management
- Staff Development
- Revenue Generation
- Clean MVR
- SC Driver's License
Timeline
Route Sales Representative
Frito Lay
09.2021 - 04.2024
Route Sales Supervisor
Ole Mexican Foods
01.2011 - 01.2021
High School Diploma -
Muskogee High School
Similar Profiles
Kristina WilsonKristina Wilson
Sanitation Technician at Frito-LaySanitation Technician at Frito-Lay
Scott HigleyScott Higley
Route Sales Associate at Frito LayRoute Sales Associate at Frito Lay
Zea BeckerZea Becker
Industrial Maintenance B-Mechanic at Frito-LayIndustrial Maintenance B-Mechanic at Frito-Lay
Anamaria OrtizAnamaria Ortiz
General Labor / Crewer at Frito Lay, IncGeneral Labor / Crewer at Frito Lay, Inc
Andrew NordAndrew Nord
Engineering Facility Manager at Lexington Medical CenterEngineering Facility Manager at Lexington Medical Center