Olin C. Lancaster

Fully integrated Operator, reorganizing Revenue Silos, Brand Strategy,Team, Debt Structure, Balance sheet, and Operating Platform

• Modernized and re-branded HMS Productions, an established leader in women's apparel industry.
• Effectively guided and executed a full-scale team resizing amid the impact of Covid, showcasing exceptional leadership skills.
• Negotiated favorable agreements with 30 unsecured creditors, resulting in the elimination of over $55M in current and future obligations.
• Reduced balance sheet by $40M and consolidated debt from three lenders to one.
• Expanded sourcing and manufacturing efforts beyond China, extending operations to include eight other countries. Resulted in a significant 600 Bpps growth in Gross Profit.
• Guided the organization through a comprehensive ERP conversion process.
• Consolidated our Brand portfolio; added new Brands and launched direct to consumer platform
• Drove a 260% increase in net Income post-Covid

Gained significant experience in distressed workout environment and M & A finance

• Managed $1B+ revenue for seven brands through various channels including wholesale, digital, and brick-and-mortar retail in malls.
• Collaborated with Licensor partners to develop Strategic brand plans in order to revitalize struggling businesses
• Worked closely with Alvarez & Marsal workout team and lead private equity investor throughout the diligence process for the Centric Brands carve out

END TO END OPERATIONAL EXPERTISE IN A COMPLEX MULTI CHANNEL ORGANIZATION

• Menswear-all brands, Childrenswear, Home collection, Footwear and Off Price channel (all businesses)
• Led 350+ team to achieve $1.7B revenue, accounting for 23% of corporate revenue and 57% of corporate operating income

Strategic shift from Brick centric to a Unified Commerce approach, customer centric, analytics driven

• functional areas of responsibility included Sales, Planning/analysis, Demand Planning, Merchandising, Marketing & Consumer Analytics, Retail Development/Presentation & Capital Improvement, Account Services/Logistics, finance (Full P/L)
• Grew divisional revenue by $125M, and Operating income by $100M with a comprehensive "Quality of Sales" strategy

Organizational change agent; realigned workflow/teams to drive goals and objectives

• Delivered +9% CAGR over four years with outsized profit contribution
• Launched Big & Tall; zero to $50 million + in three years
• Invested capital aggressively in department stores, establishing Polo Menswear as the number one ( 3 to 1) over competition, with revenue and profit per square foot more than 2X other menswear better brands.

Embraced department store consolidation; captured 85%+ volume trade

• Channels included Sportswear, Dress Furnishings, Big & Tall, Green Grass and Travel Retail
• Drove revenue growth of 100%+ and operating income of 150%+

Led fully integrated end to end team, including design, to drive gross sales to $80M in two years - from launch

• Positioned Brand as primary contemporary growth vehicle in store (across 700 distribution points)

Lead and executed strategy to reposition brand from Bridge to Better

• expanded distribution from 20 doors in US to 350+
• Drove global growth strategy resulting in in 30%+ ROIC

• Vice President Sales & Marketing Polo Boys: 1996 - 1998
• National Sales Manager Ralph Lauren Home Collection: 1992 - 1996
• Store Manager 1998 - 2002