Oliver Astone
Austin,TX
Summary
Strategic and results-driven Integrated Marketing Senior Manager with a robust background in digital marketing, email marketing, and social media strategy. Experienced in developing and executing cross-channel campaigns for industry-leading sports properties, leveraging data-driven insights to optimize performance and exceed key business objectives. Adept at leading high-performing teams, fostering collaboration, and delivering innovative marketing solutions in fast-paced, dynamic environments.
Overview
5
5
years of professional experience
Work History
Lifecycle Marketing Manager
FloSports
01.2024 - Current
- Oversee the strategy and execution of lifecycle marketing initiatives, including email, SMS, and push notifications, to drive user retention and maximize customer lifetime value.
- Lead cross-functional teams to design and implement multi-channel campaigns targeting customer engagement and retention goals.
- Develop data-driven customer journeys, leveraging segmentation and personalized content to optimize user experiences.
- Analyze lifecycle performance metrics, providing actionable insights to refine strategies and enhance ROI.
- Manage A/B testing frameworks to continually improve messaging and campaign effectiveness across touchpoints.
Email Marketing Specialist
FloSports
11.2022 - 12.2023
- Led the execution of comprehensive email marketing strategies across multiple sports verticals, driving subscriptions and engagement for platforms such as FloWrestling, FloGrappling, and FloRacing.
- Collaborated with stakeholders to conceptualize and deliver dynamic campaigns promoting live events and premium content.
- Monitored and optimized KPIs to maintain high sender reputation and maximize email reach.
- Spearheaded the redesign of customer onboarding journeys, integrating multi-channel touchpoints to enhance user retention and conversion.
- Drove measurable outcomes, consistently surpassing viewership and subscription goals through data-driven campaigns.
Digital Marketing Specialist
FloSports
03.2021 - 11.2022
- Designed and executed paid media campaigns on Facebook, Instagram, and YouTube, achieving significant increases in subscriptions and revenue.
- Managed cross-functional initiatives, blending email, social media, and paid strategies to amplify event visibility.
- Conducted detailed performance analyses, creating actionable insights to optimize campaign performance.
- Directed social media monetization strategies, leading to record-breaking revenue growth across YouTube, Facebook, and Twitter.
- Provided oversight for paid media budgets, ensuring alignment with ROI goals and organizational priorities.
Digital Marketing Coordinator
FloSports
12.2019 - 03.2021
- Oversaw daily social media activities for flagship brands FloWrestling and FloGrappling, driving brand engagement and audience growth.
- Developed and maintained a strategic content calendar to maximize post reach and impact.
- Engaged with athletes, influencers, and audiences, fostering a positive brand reputation and active online community.
- Produced analytics reports to evaluate campaign effectiveness, identify trends, and inform future strategies.
- Delivered on-site and remote social media coverage for major live events, capturing key moments to amplify audience engagement.
Part-Time Digital Marketing Coordinator
FloSports
07.2019 - 12.2019
- Created compelling content for collegiate and international wrestling audiences, boosting year-over-year engagement metrics.
- Supported the growth of FloWrestling’s channels through strategic scheduling and collaboration with internal teams.
- Delivered live event coverage for high-profile tournaments, utilizing tools such as Grabyo, Emplify, and Hootsuite to streamline workflows.
Education
Bachelor of Arts - Film
Hunter College
New York, NY12-2014
Skills
- Expertise in integrated marketing strategies, encompassing email, social media, and paid media campaigns
- Proficient in Adobe Photoshop, Premiere, and After Effects for creating visually impactful content
- Strong analytical capabilities with advanced Microsoft Excel skills for data reporting and KPI tracking
- Experienced in managing budgets and optimizing paid media performance across platforms like Facebook, Instagram, and YouTube
- Exceptional project management skills, with a history of delivering results under tight deadlines
- Skilled in on-site content creation, including photography and videography, tailored for live event promotion
- Proficient in crafting customer journeys and onboarding campaigns through email and push notifications
Timeline
Lifecycle Marketing Manager
FloSports
01.2024 - Current
Email Marketing Specialist
FloSports
11.2022 - 12.2023
Digital Marketing Specialist
FloSports
03.2021 - 11.2022
Digital Marketing Coordinator
FloSports
12.2019 - 03.2021
Part-Time Digital Marketing Coordinator
FloSports
07.2019 - 12.2019
Bachelor of Arts - Film
Hunter College
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