Summary
Overview
Work History
Education
Skills
Other Abilities
Portfolio
Timeline
BusinessDevelopmentManager
OLIVER HE

OLIVER HE

Business Development Manager
Shanghai,Shanghai

Summary

My name is Oliver, and I have over 15 years of practical experience in the field of aerospace and avionics testing and 20 years in Test and Measurement Industry. I have worked with renowned companies such as Aeroflex/Jcair, Cobham and Viavi Solutions, where I led and participated in numerous aerospace and avionics projects.

Throughout my career, I have developed in-depth product knowledge, market insights, and built a strong customer network, covering key areas such as aircraft communication, navigation systems, transponders, TCAS, and takeoff/landing and altitude testing. With extensive hands-on experience, I have a comprehensive understanding of testing standards and technical requirements. My expertise enables me to analyze product features, application trends, and market dynamics with precision.

Core Experience:

Technical expertise in avionics testing: I have worked on systems like VHF Radios, ACARS, CPDLC, HF Radios, ADS-B, SATCOM, and more, collaborating with airlines, aircraft manufacturers, and MROs. Case Highlight: Reduced TCAS and transponder testing time by 30% for an MRO client, improving efficiency and reducing failure rates.

Personal Positioning: I have 15 years of experience bridging technical challenges with market demands, especially in “Avionics System Validation → Airworthiness Adaptation → China Market Strategy Execution.” I excel in transforming technical barriers into commercial success.

Core Competencies:

Customer Insight: Skilled at identifying needs and delivering actionable product solutions. Cross-Department Coordination: Experienced in aligning technical, sales, and support teams for efficient service delivery.

Avionics Testing Validation: Involved in updating Boeing AMM and deploying VIAVI Solutions AVX-10K for communication, navigation, and surveillance tests.

Channel Expansion: Established a strong network with Chinese airlines, MROs, and authorities. Increased sales by 30% in 6 months for VIAVI Solutions AVX-10K. Achieved 35% growth by expanding to second/third-tier cities.

Market Insight: In-depth knowledge of procurement processes, technical needs, and airworthiness standards for major Chinese clients.

Strategic Partnerships: Helped clients transition products from trial to full implementation, strengthening market position in China.

Conclusion:

With 15+ years in avionics, I bring extensive technical knowledge and experience in system validation and airworthiness standards. I leverage local expertise to drive rapid market expansion, notably in second and third-tier cities in China.

Strategic Partnership Value:

"Accelerator" for China Civil Aviation Technical Access: Helping companies speed up certification and testing processes.

"Navigator" for Market Penetration: Guiding companies to expand their presence in China.

"Excavator" for Client Lifetime Value: Building long-term relationships and maximizing customer value for sustainable growth.

Overview

25
25
years of professional experience
4
4
years of post-secondary education
2
2
Languages

Work History

Business Development Manager

Shanghai Dezhu Xinyuan Technology
08.2021 - Current
  • Due to the impact of the COVID-19 pandemic and the subsequent restructuring of Viavi’s avionics business unit, I joined Dezhu Xinyuan Technology, where I am responsible for expanding their radio measurement, RF and microwave, land radio testing, and avionics testing business.
  • In this new role, I continue to promote avionics testing products (such as Viavi's AVX-10K, IFR6000, etc.) in the Chinese market, while expanding the company’s market share in radio measurement, private network testing, and avionics testing fields.
  • In addition to developing new customers, I leverage existing channel resources to enhance product market recognition and drive cooperation with channels and end customers.
  • Generated new business with marketing initiatives and strategic plans.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.

BDM/Channel Manager

Viavi Solution
09.2018 - 07.2021
  • After the acquisition of Cobham by Viavi, continued to manage avionics product sales and channel management, focusing on the promotion of AVX-10K flight test equipment, IFR6000, ADS-B, and TCAS testing solutions.
  • Established deep partnerships with the Civil Aviation Administration of China (CAAC), air traffic control bureaus, major airlines, and other key industry players, facilitating the market expansion of critical avionics equipment.
  • Successfully managed and expanded several core channels and secondary distribution channels, increasing the market share of avionics products in China and the Asia-Pacific region, driving business growth for the company in the avionics sector.
  • Organized networking events to connect with potential clients, increasing brand visibility within target sectors.
  • Identified new market opportunities, analyzing industry trends and competitor activities.
  • Developed solutions with partners to aid in winning new business.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Business Development Manager

Cobham
09.2014 - 09.2018
  • Became an integral member of the Cobham avionics business unit, responsible for establishing strategic partnerships with major domestic airlines and equipment manufacturers, driving the market expansion of Cobham’s avionics test products.
  • Contributed to the promotion and technology upgrades of avionics testing equipment, particularly in the ADS-B and TCAS testing fields, leading to product line expansion and sales growth.
  • Through in-depth understanding of customer needs and industry standards, helped the company stand out in a highly competitive market environment, ensuring the products complied with aviation safety and airworthiness standards.
  • Generated new business with marketing initiatives and strategic plans.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

District AE Manager

Aeroflex
09.2010 - 09.2014
  • Responsible for the promotion, sales, and technical support of land radio systems and avionics products in Greater China, successfully managing and expanding the market share of several avionics products including IFR4000, IFR6000 flight test equipment, and ADS-B testing systems.
  • Team Management and Coordination: Led and managed a team of application engineers (AEs), responsible for technical support, product training, and customer relationship management. Ensured the technical support team could quickly respond to customer needs and resolve issues through regular team meetings and knowledge sharing.
  • Cross-Department Collaboration: Worked closely with sales teams and the US-based factory to align technical support efforts with product promotion and sales goals. Coordinated resources across departments to optimize the delivery of product solutions, improving customer satisfaction and market feedback.
  • Customer Needs Analysis and Customized Solutions: Gained a deep understanding of customer avionics testing needs and provided tailored technical solutions for different customer requirements, ensuring the products met the actual needs of clients. Successfully promoted the application of several new products in the market.
  • Key Customer Support and Service: Established strong relationships with airlines, MRO organizations, and aircraft manufacturers, providing continuous technical support. Ensured quick resolution of customer issues, particularly in the complex debugging and testing of avionics equipment, enhancing customer loyalty.

RF product Application Engineer/FAE/AE Supervisor

Aeroflex
09.2006 - 01.2010
  • Responsible for technical support and application of RF microwave and avionics test equipment in Greater China. Provided technical support and troubleshooting for shortwave radio, bidirectional land radio systems, VHF communication, navigation systems, transponders, and TCAS systems.
  • Involved in the application promotion and technical training for IFR4000 and IFR6000 flight test equipment, supporting customers in the efficient application of testing and maintenance. in the application promotion and technical training for IFR4000 and IFR6000 flight test equipment, supporting customers in the efficient application of testing and maintenance.
  • Assisted the sales team in developing technical solutions and helped channel sales customize testing plans, improving customer satisfaction and market penetration.
  • Collaborated with sales teams, providing technical expertise during customer engagements to secure new business.

Sr. Product Engineer/Professional Solution Engineer

Anritsu
01.2003 - 08.2006
  • VNA/VSA/VSG Test Set & Microwave and Millimeter-Wave Test Products Support (2003 - 2006),As a key member of the FAE team, responsible for providing technical support and maintenance for VNA/VSA/VSG test instruments, including Wi-Fi, Bluetooth test sets, and GSM/WCDMA BS test sets. Through technical training and on-site support, I helped improve customer understanding and application of products, successfully gaining the trust of key clients.
  • Supported handheld SA/DTF test sets, VNA/VSA/VSG, and microwave and millimeter-wave products in wafer test systems. Participated in product testing and provided technical support, ensuring equipment operated smoothly at client sites and met high testing standards.
  • Led the team in conducting in-depth technical discussions with clients and customizing solutions. This improved customer satisfaction and helped resolve numerous complex technical issues, driving product market penetration and technological upgrades.
  • Collaborated with marketing teams to develop effective promotional materials that clearly communicated product benefits to potential customers.
  • Established clear communication channels between engineering departments, fostering collaboration and efficiency in project execution.

Sr. Product Engineer/Professional Solution Engineer

Anritsu
01.2002 - 12.2003
  • Optical/Transmission Product FAE, BD, PSSE (2002 - 2003)
    Focused on the business development and technical support of optical and transmission products, supporting the application and development of optical transmission products such as SDH/PDH/OTDR in the South China market.
  • Responsible for providing module-level technical support and application for optical products, such as OSA and OTDR. Participated in the promotion and market expansion of new products, facilitating the successful deployment of several optical products.
  • Played a key role in cross-department collaboration, coordinating product development, marketing, and customer feedback. Successfully drove product technical iterations and upgrades, leading to a significant increase in sales.
  • Resolved technical issues promptly during both pre-and post-launch phases of a product''s life cycle, maintaining high levels of customer satisfaction throughout the entire user experience journey.
  • Built and tested sample units to verify correct assembly, hardware, fit and function.

Hardware Test Engineer of R&D Pilot Test Department

Lucent Technologies
01.2000 - 01.2002
  • ATE Automated Test Environment Setup & Management: Led the implementation and setup of Automated Test Equipment (ATE) for 2.5Gb optical modules, cross-connect multiplexing modules, and electro-optical (E/O) and optical-electrical (O/E) modules. Ensured the stability and efficiency of the test environments, laying the foundation for large-scale product testing.
  • DWDM Module Testing & Performance Analysis: Conducted bench correlation testing and performance analysis for Dense Wavelength Division Multiplexing (DWDM) modules. Collaborated with cross-functional teams to analyze test data, identify issues, and ensure the modules met industry performance standards, contributing to product improvement.
  • Test Stability & Data Quality Control: Focused on ensuring the stability, accuracy, and consistency of test results during pilot runs for optical and DWDM modules. Applied statistical analysis to identify patterns, validate test results, and ensure high reliability, helping to optimize product quality.
  • Software Development & Hardware Design for ADM 16/1 Test System: Contributed to the development of software and hardware design for the ADM 16/1 test system, enhancing testing automation and accuracy. The optimization led to increased testing efficiency and significantly reduced equipment failure rates, ensuring competitive performance in the market.
  • Optical Module Repair & Troubleshooting: Performed optical module repairs and troubleshooting based on test results. Identified root causes of module performance issues and implemented corrective actions, ensuring continued performance and increasing the product's market longevity.
  • Cross-Department Collaboration & Customer Support: Actively collaborated with product design, production, and sales teams to ensure seamless integration from technical support to product delivery. Engaged in technical discussions with customers, providing tailored support to drive rapid product adoption and customer satisfaction.
  • Maintained up-to-date documentation of all test plans, procedures, results, and defect tracking databases for future reference or audits.
  • Created comprehensive test plans, test scripts, and use cases to support testing objectives.

Education

B.Eng. - Electronic communication engineering specialty

University of Shanghai
01.1996 - 01.2000

Skills

SDR application

Other Abilities

  • Teamworking
  • Ability to solve complex problems using in-depth experience
  • Self-motivated, results oriented, and highly organized with strong leadership skills
  • Ability to interact and communicate with various levels in the organization from individual contributor to senior executives.
  • Ability to transform complex customer needs and requirements into an end-to-end solution offering
  • Manage opportunity funnel, forecasting and action plans

Portfolio

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My business card

Timeline

Business Development Manager

Shanghai Dezhu Xinyuan Technology
08.2021 - Current

BDM/Channel Manager

Viavi Solution
09.2018 - 07.2021

Business Development Manager

Cobham
09.2014 - 09.2018

District AE Manager

Aeroflex
09.2010 - 09.2014

RF product Application Engineer/FAE/AE Supervisor

Aeroflex
09.2006 - 01.2010

Sr. Product Engineer/Professional Solution Engineer

Anritsu
01.2003 - 08.2006

Sr. Product Engineer/Professional Solution Engineer

Anritsu
01.2002 - 12.2003

Hardware Test Engineer of R&D Pilot Test Department

Lucent Technologies
01.2000 - 01.2002

B.Eng. - Electronic communication engineering specialty

University of Shanghai
01.1996 - 01.2000
OLIVER HEBusiness Development Manager