Olivia Anderson
New York,NY
Summary
Results-driven Account Director with over 4 years of experience in media sales and digital marketing, specializing in strategic partnerships and driving revenue growth. Proven track record of exceeding sales quotas through C-suite engagement and tailored solutions that address client needs. Skilled at educating clients on innovative products to enhance business outcomes. Seeking to leverage my expertise in a dynamic environment like TikTok, where creativity and collaborations drive success.
Overview
4
4
years of professional experience
Work History
Account Director
Bazaarvoice
05.2022 - Current
- Led C-Suite level conversations to drive revenue and growth by demonstrating strategic negotiations and presenting solutions aligned with client business goals, ensuring strong partnership management
- Achieved an 83% client retention rate through effective relationship management and by providing client education on product features that drive business results
- Consistently exceeded sales quotas across multiple quarters, highlighted by securing a $176K deal through strategic relationship building and data-driven decision-making that showcased value to clients
- Managed the complete sales cycle from lead qualification to deal closure, proficiently upselling existing clients by leveraging a deep understanding of digital marketing trends and outcomes
- Developed and executed strategic account plans aligned with client objectives, leveraging TikTok and Instagram's platform and resources to maximize growth opportunities
- Led cross functional collaborations to troubleshoot and resolve client challenges, ensuring exceptional service and enhanced client satisfaction
Global Strategic Inside Sales Representative
Bazaarvoice
11.2021 - 05.2022
- Collaborated with Enterprise Account Reps to align account strategies for multi-solution selling, successfully uncovering whitespace and acquiring new logos with Fortune 500 companies like SC Johnson and Kraft Heinz
- Spearheaded the creation of compelling presentations, leveraging industry insights and internal proof points to effectively communicate the value propositions to C-suite stakeholders, enhancing client engagement and trust
Mid-Market Inside Sales Representative
Bazaarvoice
05.2021 - 11.2021
- Exceeded sales targets by over 200% in Q1 and Q2, driving revenue of $500K+ per quarter by developing and implementing innovative digital media optimization strategies tailored to client needs
- Demonstrated expertise in client education and engagement by successfully negotiating renewal price increases, using data driven business cases that showcased the return on investment of our solutions
Sales Development Representative
06.2020 - 05.2021
- Consistently exceeded quarterly sales quotas through effective outbound prospecting and pipeline building, showcasing a strong ability to thrive in fast-paced environments while securing conversations for revenue growth
- As a team lead, developed comprehensive prospect profiles, sales materials, and email outreach campaigns to drive team-wide sales performance
Education
Bachelor's Degree - Marketing
Drake University
Skills
- C-Suite Engagement
- Media Sales Expertise
- Strategic Account Management
- TikTok Product Knowledge
- Strategic Negotiations
- Cross-Functional Collaboration
- Strategic Planning
- Value Selling
- Creative Problem Solving
- Adaptability and Resilience
Timeline
Account Director
Bazaarvoice
05.2022 - Current
Global Strategic Inside Sales Representative
Bazaarvoice
11.2021 - 05.2022
Mid-Market Inside Sales Representative
Bazaarvoice
05.2021 - 11.2021
Sales Development Representative
06.2020 - 05.2021
Bachelor's Degree - Marketing
Drake University
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