Olivia Baum

Field Execution & Operations Strategy Manager | Jan 2025 – Present

• Lead national field execution strategy, supporting 20+ shops across multiple regions.
• Drive alignment through weekly Standups and a centralized Field Operations Calendar, surfacing key dates, deliverables, and shop needs.
• Partner cross-functionally with Finance, People Ops, and Regional Managers to ensure smooth execution of staffing, payroll, and expense management.
• Manage execution of innovation pilots (Evelabs, microneedling, pricing changes), ensuring consistent adoption and shop enablement.

Regional Shop Operations Manager | Sep 2023 – Dec 2024

• Oversaw all Atlanta & Dallas shops, ensuring operational excellence across staffing, payroll, supply ordering, and guest experience.
• Drove financial discipline through field expense management and improved supply ordering systems.
• Partnered with Regional Managers to identify shop needs, troubleshoot CX challenges, and implement consistent solutions.
• Strengthened shop leader enablement, improving team performance and reducing escalations.

Manager, Shop Operations – Midtown Shop | Sep 2022 – Sep 2023

• Launched and scaled Heyday Midtown into the brand’s highest-volume and most profitable shop in the region.
• Directed full shop operations, including staffing, training, payroll, and financial performance.
• Built a strong, high-performing team culture, improving employee retention and engagement.
• Delivered consistent top-tier guest experiences, setting the standard for client satisfaction and shop profitability.

• Opened three new Atlanta facial studios from the ground up, overseeing buildouts, hiring, training, and operational readiness.
• Partnered with estheticians to refine service protocols and client experience standards, ensuring consistent, high-quality delivery across new shops.
• Developed supply chain processes, vendor management, and inventory systems to keep shops fully resourced and financially disciplined.
• Implemented hiring and onboarding practices that built strong, engaged teams and reduced turnover during launch phases.
• Supported leadership in establishing shop culture, aligning staff around consistent protocols and a client-first service model.

• Sold and renewed fitness memberships, building strong client relationships that consistently drove revenue and retention.
• Filled classes to capacity by promoting programs, fostering community, and delivering a best-in-class client experience.
• Supported front desk operations including scheduling, check-ins, and client communications to ensure smooth daily flow.
• Trained and mentored new instructors, helping standardize delivery and elevate service consistency across studios.

• Trained and onboarded new front desk staff, ensuring consistency in scheduling, client check-ins, and service protocols.
• Built strong client relationships that drove membership sales and renewals.
• Assisted with in-studio events and promotions, boosting community engagement and repeat business.
• Supported day-to-day operations with accuracy and efficiency, balancing guest service with sales goals.

• Trained and supported new associates, helping reduce onboarding time and ensuring service standards were met.
• Managed e-commerce operations, including product listings, order fulfillment, and client inquiries, ensuring accuracy and timely delivery.
• Promoted and sold memberships and retail products, contributing directly to shop revenue.
• Built lasting client relationships that increased retention and drove repeat visits both online and in-store.