Olivia Camilleri

Oversee all aspects of event production, from concept to execution, leading teams to deliver large scale complex events while managing budgets, timelines and vendor relationships, ensuring client objectives and brand standards.

• Enhance event efficiency by streamlining production processes and implementing time-saving strategies.
• Boost attendee satisfaction levels by consistently monitoring feedback loops during events to make immediate improvements when needed.
• Resolve unexpected challenges swiftly, minimizing disruptions to the overall event plan and schedule.
• Develop and maintain budgets for multiple events, ensuring financial goals are met or exceeded.
• Elevate the overall quality and impact of events by staying current on industry trends and incorporating cutting-edge event production techniques.
• Lead pre-production meetings to align cross-functional teams on expectations, roles, and responsibilities during events.
• Manage a diverse team of event staff for seamless execution and positive attendee experiences.
• Coordinate logistics for multi-day conferences, creating detailed schedules and managing on-site operations.
• Establishe strong relationships with clients, fostering trust and leading to repeat business opportunities.
• Coordinate seamless transportation logistics for all corporate programming, including; large scale shuttle management, complex offsite transportation and high touch A&D transfers of all sizes.

• Developed and executed all event programming, including; Weddings, Corporate, DTC, Industry, Private Events, Annual Festivals and Internal Meetings.
• Within one year of leading events at Saracina we achieved Best of Mendocino and Lake County gold medal awards, with over 100,000 votes, winning best festival, best events, best picnics and best tours
• Created and executed KPI's, Marketing Plans and BEO's for all events
• Hired, trained and managed event staff
• Cultivated and maintained all vendor and client relationships
• Designed and developed service techniques, digital and print collateral and presentations to support events.

• Planned and executed all events both internal and external
• Developed and implemented a comprehensive outreach initiative as well as working directly with internal concierge team to create programming and provide support to drive DTC sales and create new business through onsite experience, Wine Club, and E-Comm channels
• Led ongoing recruiting, hiring and training of team members for both the winery and Inn
• Responsible for all aspects of the 600+ person Wine Club including member relations, development and execution of sales and marketing campaigns across all channels
• Successfully handled the migration to a new software platform and integrated new shipping and compliance communication linking club management software to streamline processes and reporting across licensing and fulfillment.

• Worked directly with the drivers, sponsors, corporate clients, and high profile guests at our Racing events across the Country to drive engagement, create B2B networking opportunities and deliver a solid ROI for our partners
• Evaluate, negotiate and manage event participation and sponsorships
• Developed experiential programming for our corporate partners
• Collaborated with the owner, winemaker, brand & communications director, and national sales manager on the national launch of the new wine brand, The Racing Series, which has been featured prominently in numerous local and national media outlets from the nationally televised Fox Business Mornings with Maria program to Forbes Father's Day Gift Guide
• Assist the National Sales effort on the road by calling on accounts, providing staff training and vetting, and handling and promoting high profile events across the country such as Wine Spectator's New York Wine Experience, Wine, Women & Shoes in Sarasota, Robert Parker's Matter of Taste and our California kickoff meetings with our new distributor
• Work directly with the tasting room team to create programming and provide support to drive DTC sales through the Tasting Room, Wine Club, and E-Comm channels
• Handled confidential and sensitive information with discretion and tact.
• Managed executive calendar, scheduling meetings and appointments and coordinating company wide travel arrangements to optimize time.Recruited, hired and trained 50% of staff
• While with Adobe Road Winery and The Racers Group we accomplished; increased tasting room traffic by 45%, increased conversion to Wine Club by 20%, growth of wholesale business by 70% and doubled the size and scope of the motor sports racing business from the number of cars, drivers and races we support to the total financial commitment from all of our sponsors.

• Executed hospitality -driven wine education while remaining sales focused
• Managed customer database, wine inventory and guest relations using Vin Suite
• Increased brand awareness through off site activations, community outreach, B2B networking, email marketing, social media engagement, and outside sales efforts
• Up-sold and cross-sold products effectively, driving sales and increasing revenue.
• Oversaw daily operations including stocking, shipping, opening and closing, cash management, and customer service
• Developed and implemented organizational systems necessary to successfully operate a ground floor retail business.

• Conducted hospitality -driven wine education
• Increased average order value and conversion to the wine club
• Developed and implemented a culinary program focused on elevated pairing experiences.
• Retained excellent client satisfaction ratings through outstanding service delivery.

• Managed web-based marketing presence
• Handled complex travel arrangements for the director
• Met with individuals, special interest groups and others on behalf of the director and the board
• Responsible for Lesson planning, class marketing, new instructor training and ongoing teaching.
• Established standards for instructors in training and classroom management.

• Handled all customer relations including sales issues, orders, events coordination, billing, and look books
• Managed all invoicing/financial responsibilities pertaining to US operations including; ongoing trunk shows, two boutiques, office, showroom, staff payroll, and owner's personal finances
• Created and submitted multi-state tax reports
• Oversaw all national and international shipments including; tracking, orchestrating, compliance and billing
• Staffed store managers, assistants, sales managers and sales representative for retail locations as well as trunk shows.

• Maintained contacts database, calendar scheduling including and conference arrangements
• Compiled, transcribed, and distributed minutes of meetings
• Planned company events including; holiday parties, off-site meetings, and team building functions
• Assisted in the management of the showroom.