Overview
Work History
Education
Skills
Timeline
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Olivia Coleman

Brooklyn,NY

Overview

8
8
years of professional experience

Work History

Senior Manager, Editorial (Pop & Soundtracks Lead)

Tidal
New York, NY
09.2020 - 12.2023
  • Led all Pop & Soundtracks programming efforts, ensuring all new release, catalog & mood playlist series & new track/new album modules are updated to accurately reflect current global genre scenes & priority releases;
  • Ideated and led cross functional promo conversations for major Pop and Soundtrack releases in relation to social media publishing, securing exclusive video content, CRM opportunities & pitching TIDAL Magazine write-ups;
  • Collaborated with US based & global industry partners across artists, record labels, managers, publicists & distribution channels;
  • Elevated Pop & Soundtracks presence with TIDAL users;
  • Worked closely with the Product team to provide content & editorial insight, while also beta testing new integrations/tools;
  • Created TIDAL Pop & Soundtracks strategy with long term planning, data trends, TIDAL KPI's & future product integrations in mind as priority touchpoints;
  • Developed/piloted new team process improvements to optimize time resource efficiency;
  • Defined playlist curation ratio rules to ensure all artists are supported with respect & without bias across gender identity, cultural background & sexuality;
  • Regularly synced with global TIDAL Editors to highlight priority breakthrough - A List artists, ensuring a full picture landscape is promoted on TIDAL;
  • Finalized all aspects of playlist cover updates & promotion banners across Pop & Soundtracks;
  • Created & promoted in app catalog anniversary & social justice campaign programming experiences;
  • In the hits space, the lead editor & oversaw TIDAL's Top Hits, Pop Hits & Soundtrack Hits;
  • Pitched unique social media short form content & lock in artists for opportunities;
  • Curation lead within TIDAL partnerships space;
  • Oversaw one direct report and provided general leadership assistance across the team when needed; &
  • Promoted from Manager to Sr Manager in Q1 2022.

Marketing & Music Production Specialist

International Kitchen
New York, NY
10.2018 - 02.2020
  • Developed and implemented digital marketing plans incorporating SEO, social media platforms, and video campaigns;
  • Attained new customers by optimizing business strategies and launching products to diversify offerings;
  • Maintained client relationships across three brands; &
  • Exceeded sales and profit goals by supervising all marketing and planning activities, while directly managing 6 people.

Contracted Music Curator (Editorial)

Spotify
Sydney, NSW
07.2018 - 08.2018
  • Temporary contract acquired to independently curate a b2b campaign for a nationwide grocery store chain, equivalent to Wholefoods in Australia. Spanning across 2600 tracks & skewed towards developing-mainstream Pop, Country & gentle Rock to accommodate shifting demographics throughout trading changes. The programming landscape was applied to invoke positive/uplifting moods and moments set by the brief, with sequencing implemented in radio bucket form.

Contracted Artist/Label Marketing (Editorial)

Spotify
Sydney , Australia
01.2018 - 05.2018
  • Briefed, directed, and edited artist content in order to best promote Spotify Fans First Events and social media content off platform;
  • Regularly sourced materials/equipment for, and set up content shoots;
  • Confirmed and cleared specific music rights to sync with artist content capture;
  • Drove developing artist pre-sale ticket campaigns through the Fans First platform for ticket pushes in venues of 400 – 600 capacity;
  • Participated in regular editorial meetings across independent and major record labels, with an emphasis on Pop, Alt Rock & EDM crossover;
  • Worked with record labels and artist managers to best market domestic and international artists on the Spotify platform via homepage and playlist takeover execution;
  • Provided on-platform content operations and admin support for artist queries;
  • Conducted and created weekly competitor and charts analysis/research reports for content and marketing leads; &
  • Maintained a proactive artist showcase/industry events presence.

Business Development Coordinator

Phonographic Performance Company Of Australia Ltd
Sydney, Australia
08.2017 - 01.2018

Contracted Music Editor (Curation & Content)

Pandora Internet Radio
Sydney, Australia
04.2017 - 07.2017

Contracted Music Editor (Curation & Content)

Pandora Internet Radio
Sydney, Australia
05.2016 - 09.2016

Education

Bachelor of Arts - Entertainment Management

Australian Institute of Music
Sydney, Australia
04.2017

Skills

  • Content Programming & Playlist Curation
  • Artist & Label Relations
  • Programming & Editing Software Proficiency
  • Artist Promotion
  • Visual Content Directing & Producing
  • Team Leadership & Talent Development
  • Strategic Planning
  • Data Articulation
  • Cross-Functional Collaboration
  • Brand Marketing
  • Event Planning & Execution
  • G-Suite, Adobe Suite & Excel proficiency

Timeline

Senior Manager, Editorial (Pop & Soundtracks Lead)

Tidal
09.2020 - 12.2023

Marketing & Music Production Specialist

International Kitchen
10.2018 - 02.2020

Contracted Music Curator (Editorial)

Spotify
07.2018 - 08.2018

Contracted Artist/Label Marketing (Editorial)

Spotify
01.2018 - 05.2018

Business Development Coordinator

Phonographic Performance Company Of Australia Ltd
08.2017 - 01.2018

Contracted Music Editor (Curation & Content)

Pandora Internet Radio
04.2017 - 07.2017

Contracted Music Editor (Curation & Content)

Pandora Internet Radio
05.2016 - 09.2016

Bachelor of Arts - Entertainment Management

Australian Institute of Music

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Olivia Coleman