Olivia Davis
Lakeland,Fla
Summary
Dynamic marketing professional with success in enhancing social media engagement and driving promotional campaigns at Main Street Bartow, Inc. Expert in SEO and data analysis, adept at managing sponsor relationships, and local business collaborations. Achieved a 50% increase in Instagram followers, and significantly increased event attendance through strategic content planning.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Coordinator- Full Time
Main Street Bartow Inc.
Bartow, FL
06.2024 - Current
- Conducting in-depth analysis to identify and understand target demographics for strategic content planning.
- Successfully increased Instagram followers by 50% within three months through targeted social media strategies
- Assisting with event setup, operations, and post-event follow-up to ensure seamless execution.
- Managing relationships with multiple sponsors and over 100 members to enhance collaboration and support.
- Created promotional campaigns that drove strategic initiatives and raised awareness of the downtown businesses.
- Producing and distributing digital media to increase event capacity by over 50%.
- Wrote strong advertising copy for use in email blasts, social media posts and online ads.
- Evaluated methods and procedures for collecting data to measure effectiveness of surveys, opinion polls and questionnaires.
Digital Marketing Intern- Part Time
Main Street Bartow Inc.
Bartow, FL
05.2023 - 06.2024
- Designing compelling, visually engaging social media content to enhance audience interaction.
- Optimizing digital content for search engines to maximize visibility and reach.
- Managing and monitoring all social media platforms to ensure consistent brand messaging and engagement.
- Developing and refining promotional materials for all events to ensure maximum engagement and impact.
- Overseeing timelines, budgets, and deliverables, while effectively engaging the target audience.
- Cultivating strong relationships with local businesses and downtown Bartow residents to foster community involvement.
Education
Bachelor of Science - Public Relations and Advertising
University of South Florida
Tampa, FL12-2024
Associate of Arts - Business Communications
Hillsborough Community College
Tampa, FL05-2022
Skills
- Search Engine Optimization (SEO)
- Content Creation
- Copywriting
- Event Coordination
- Performance tracking
- Advertising campaigns
- Email marketing
- Social Media Strategy
Certification
- Hootsuite
- Adobe Platforms
- Microsoft
- Google Analytics
Timeline
Marketing Coordinator- Full Time
Main Street Bartow Inc.
06.2024 - Current
Digital Marketing Intern- Part Time
Main Street Bartow Inc.
05.2023 - 06.2024
Bachelor of Science - Public Relations and Advertising
University of South Florida
Associate of Arts - Business Communications
Hillsborough Community College
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