Olivia DePriest
Statesville,NC
Summary
With over ten years of experience in data analytics, I specialize in transforming complex data into actionable insights that drive strategic decisions and optimization. Proficient in Adobe Analytics, Power BI, and Excel, I excel at refining KPIs and ensuring data integrity across all channels. My collaborative work with cross-functional teams has established clear, measurable objectives and enhanced effectiveness across HR, Marketing, Finance, Merchandising, IT, and many other teams and their data platforms. Known for my exceptional attention to detail and ability to manage extensive datasets, I design efficient reporting templates and visualizations that resonate with both technical and non-technical audiences. Additionally, my analytics background enables me to deliver insights and recommendations that influence planning and optimization, effectively conveying these to stakeholders ranging from execution teams to senior leadership.
Overview
11
11
years of professional experience
Work History
Business Analyst
Northwestern Mutual
09.2024 - Current
- Enabled data-driven decision making with advanced analytics tools, generating valuable insights for the organization.
- Built Power BI dashboard to consolidate data across multiple platforms and tell a wholistic user story.
- Developed Adobe Analytics reports/workspace dashboards and gathered user behavior insights for cross-functional partners.
- Improved business processes by analyzing current practices and recommending optimization strategies.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Developed documentation to help employees fully understand new systems and procedures.
- Interacted with cross-functional partners and colleagues to understand business needs and translate into requirements and project scope.
Senior National Account Analyst
MWK & Associates
10.2023 - 09.2024
- Design and maintain dashboards and reports for each client.
- Responsible for pulling weekly metrics to analyze sales trends and best/worst
performing items to develop actionable strategy for client success. - Meet with clients on bi-weekly basis to discuss business performance, collect any
reporting/analytics requirements, discuss current or upcoming promotions, item
setup, etc. - Maintain communication and relationship with Lowe’s Merchants while
representing clients and collaborating to boost sales both in store and online. - Assist in building of PLR decks for clients to meet current Lowe’s standards as well
as merchandising client product in bays at the LDC. - Interacted professionally with clear, intentional communication, and set appropriate expectations on timeline of deliverables.
Senior Corporate Analyst
Holland Logistics
10.2023 - 07.2024
- Provided training where needed for new programs and procedures utilized by
administrative team – SAP Concur, NetSuite, Zone Capture, etc. - Instrumental in the process of merging previous data management systems over
to NetSuite for a wholistic view of company data. - SME for anything data related – pulling reports and building dashboards for all
business areas based on their specific needs. - Responsible for pulling daily financial metrics to maintain pulse check on all four
subsidiary companies and relay insights to management. - Championed process improvements initiatives, leading cross-functional teams in the identification of inefficiencies and implementation of solutions.
- Improved overall profitability with data-driven recommendations based on extensive market research.
Technology Operations Analyst
Lowe's Companies Inc
05.2020 - 10.2023
- Developed dashboards in Power BI that measure project management and
incident/work order reporting metrics for End User Computing / IT department,
driving performance insight for the organization. - Presented Monthly Business Review to internal leadership team, communicating
data and metrics through visualizations to support data-driven decision making
for the department. - Responsible for ad-hoc reporting and data analysis regarding End User
Computing / IT productivity/performance and trending IT / AV issues, driving
insights to AV product upgrades/selection for replacement of end of life
equipment. - Managed up to 10 active AV projects at a time from start to finish utilizing
Monday.com, ensuring all cross functional partners were aware of the project
status at any given time. - Collaborated with Engineering team to develop optimal AV solution, meeting
Lowe’s standards for designated conference/meeting room space. - Managed vendors for construction, data cabling, installation, and sound proofing
to build optimal schedules for all, keeping partners looped in and held
accountable for their responsibilities. - Worked with Lowe’s Facilities team to obtain CAD drawings, ensure all code was
met, and co-manage project from start to finish. - Processed POs and tracked all equipment ordered for AV
project/upgrades. - Scheduled and led weekly status update meetings for all stakeholders to maintain
project progression and customer expectations. - Maintained constant communication with customer on project status and any
requirements necessary. - Optimized operational efficiency by analyzing and streamlining processes.
- Improved team productivity by implementing effective workflow strategies and time management techniques.
Online Analytics and Reporting Analyst
Lowe's Companies Inc
03.2019 - 05.2020
- Built robust sales dashboards and reports in Power BI utilizing SQL servers and
other data sources. - Provided deep and sophisticated analytic capabilities to support retail business
problems by understanding business challenges. - Managed and documented project progression utilizing JIRA.
- Collected, cleaned, transformed, and restructured data for statistical analysis;
performed statistical summaries and tests for relevant business questions. - Created analytic solutions by exploring innovative data and techniques; conducted
exploratory data analysis, modeling and predicting. - Communicated analyses and insights to leaders by summarizing conclusions and
solutions; translated analytics and statistics into clear, understandable themes for
business leaders; identified specific analytic results that drove actionable insights. - Responsible for continuously learning and sharing analytic methodology and
techniques new to Lowe’s. - Developed solid hypotheses, in collaboration with business partners, on how value
can be created; built analytical models in Power BI and MS Excel to validate/
disprove these hypotheses and developed actionable recommendations for the
business. - Tracked measures of success and developed Power BI dashboard reports that
measured customer and financial metrics for one or more of Lowe's operations,
driving actionable insights. - Provided customer training and development for conducting analyses with Lowe’s
tools and team deployed Power BI dashboards.
Senior Digital Brand Analyst
Lowe's Companies Inc
08.2017 - 03.2019
- Pulled metrics and created visualizations and reports in Excel to analyze trends,
customer behavior, and best/worst performing product categories to develop
actionable strategy for the brand’s improvement. - Standardized Brand Analyst reporting by building a “one size fits most” template
for all Brand Analysts in Excel and customized the reports for each Brand Analyst
using Report Builder in MS Excel, saving each Brand Analyst 7 hours of reporting
each week. - Drove sales by pulling levers to enhance customer experience, such as confronting
negative reviews, optimizing the VLN, PVS creation, cracking down on lead times,
enhancing Brand Page content, and price scrubbing to stay competitive in the
market - tracking and documenting progress with cross functional partners
utilizing JIRA. - Optimized customer experience by increasing brand’s SEO value, increasing traffic
while identifying areas of improvement such as assortment, product content, and
item availability.
Merchandising Specialist
MWK & Associates
08.2014 - 08.2017
- Aided in creating client product marketing presentations to retailers and in
creating planogram and display sets for client Line Review presentations to
retailers. - Responsible for collecting client marketing data for item setup spreadsheets and
GDSN publication to retailers, as well as loading marketing data and product
content for ecommerce. - Responsible for QA of product and marketing data, ensuring accurate data
availability. - Aided in client signage and off shelf promotional display creation, approval, and
implementation with retailers.
Education
Psychology
Western Carolina University
Cullowhee05-2015
Skills
- Data analysis
- Power BI
- Adobe Analytics
- SQL proficiency
- Requirements gathering
- Team collaboration
- Microsoft Office Suite
- Project management
- Microsoft Excel mastery
- KPI tracking
- Interpretation and presentation of key insights to ELT
Timeline
Business Analyst
Northwestern Mutual
09.2024 - Current
Senior National Account Analyst
MWK & Associates
10.2023 - 09.2024
Senior Corporate Analyst
Holland Logistics
10.2023 - 07.2024
Technology Operations Analyst
Lowe's Companies Inc
05.2020 - 10.2023
Online Analytics and Reporting Analyst
Lowe's Companies Inc
03.2019 - 05.2020
Senior Digital Brand Analyst
Lowe's Companies Inc
08.2017 - 03.2019
Merchandising Specialist
MWK & Associates
08.2014 - 08.2017
Psychology
Western Carolina University
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