Olivia Goo
Beacon,NY
Summary
Resourceful Social Media Marketing Manager with high-level social media and marketing technology expertise. Directed social media marketing program and expanded audience across all targeted networks. Excellent conceptual skills and attention to detail with focus on generating brand recognition and loyalty.
Overview
8
8
years of professional experience
Work History
Owner + Licensed Esthetician
Fresh Till Death Esthetics
Beacon, NY
04.2022 - Current
- Provided facial, brow, or lash treatments.
- Adhered to appointments in a timely manner by monitoring schedule.
- Welcomed clients in a warm, friendly manner.
- Interviewed clients to obtain information about contraindications.
- Examined clients skin to evaluate the suitability of treatments.
- Adhered to esthetics policies pertaining to chemical usage, and cleaning, sanitizing, and maintenance of equipment.
- Maintained product knowledge to promote and sell spa and salon services, sanitizing, and maintenance of equipment.
- Responded to clients emails and messages.
- Managed bookkeeping.
- Sent out emails to subscribers.
- Managed social media and created posts and stories.
- Responded to clients on the waitlist.
- Made supply orders and created sheets to manage inventory.
Licensed Esthetician
The Blushery
Beacon , NY
04.2018 - 04.2022
- Provided facial, brow, laser, and lash treatments.
- Adhered to appointments in a timely manner by monitoring a schedule.
- Welcomed clients in a warm, friendly manner.
- Interviewed clients to obtain information about contraindications.
- Examined clients skin to evaluate the suitability of treatments.
- Adhered to esthetics policies pertaining to chemical usage, and cleaning, sanitizing, and maintenance of equipment.
- Maintained product knowledge to promote and sell spa and salon services, sanitizing, and maintenance of equipment.
Social Media Manager
Blackbird Attic Boutique
Beacon, NY
06.2016 - 04.2021
- Developed and implemented successful social media campaigns to support company objectives.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Assisted in developing strategies for increasing followership and engagement rates.
- Designed promotional materials using graphic design software applications.
Social Media Manager
M4D3
New York, NY
05.2016 - 06.2017
- Monitored social media campaigns.
- Planned and executed social media strategies.
- Increased website traffic and brand awareness.
- Created content and maintained a posting calendar.
- Managed and oversaw social media content.
- Created email campaigns.
- Coordinated marketing events.
Education
NYS Licensed Esthetician - Esthetics
Capri Cosmetology Learning Center
Nanuet, NY11.2018
Associate of Arts - Sales, Merchandising, And Marketing
Fashion Institute of Technology
New York, NY06.2014
High School Diploma -
Our Lady of Lourdes High School
Poughkeepsie06.2010
Skills
- Outstanding Client Care
- Consultive Sales Strategies
- Client Needs Assessment
- Social Media Marketing, Content Creating
- Scheduling
- Customer Consultation
- Time management
- Organization
- Detail Oriented
- Email Management
- Video Editing
- Social Media Trends
- Self Disciplined and Motivated
- Event Coordinating Skills
- Communication
- Problem Solving
- Social Content Publishing
- Marketing Campaign Development
- Content Marketing
- Internet Marketing
- Brand Promotion
- Customer Engagement
- Content Development
- Influencer Collaboration
- Online Marketing
Affiliations
- Gardening
- Watercolors
- Cooking
- Studying herbs and creating balms
- Yoga and meditation
Timeline
Owner + Licensed Esthetician
Fresh Till Death Esthetics
04.2022 - Current
Licensed Esthetician
The Blushery
04.2018 - 04.2022
Social Media Manager
Blackbird Attic Boutique
06.2016 - 04.2021
Social Media Manager
M4D3
05.2016 - 06.2017
NYS Licensed Esthetician - Esthetics
Capri Cosmetology Learning Center
Associate of Arts - Sales, Merchandising, And Marketing
Fashion Institute of Technology
High School Diploma -
Our Lady of Lourdes High School
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