Olivia Huang
Raleigh,NC
Summary
Well-versed in creating pay-per-click, pay-per-call and other online marketing campaigns to drive engagement and revenue growth. Develops and updates social media content to drive brand awareness and audience engagement. Proposes strategies and creative in line with brand voice. Passionate team player with experience in cross-channel/cross-team collaboration.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Paid Search Analyst
ROI Revolution
01.2022 - Current
- Created, executed and managed paid search campaigns across Google Ads, Microsoft Ads.
- Optimized bids, targets, keywords, and negative targets to identify gaps and opportunities
- Create ad copy for search, video, and display campaigns.
- Conducted market research and competitor analysis to inform search marketing strategies and audience targeting
Intern
ALPS Insight
08.2020 - 01.2021
- Research market to understand competitors and scout new clients
- Strategize future campaigns and advertising developments.
Advisor
Sephora
08.2020 - Current
- Communicate products and ingredients relevant to each clients' needs
- Utilizing data collection tools like Tableau to establish sales strategies from translated data
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
Intern
The Dance Project Inc.
- Compile data from Facebook and Instagram Analytics to schedule content posting for optimal engagement
- Implement, monitor, and optimize social media campaigns to support NC Dance Festival promotional materials.
Education
Master of Arts - Communication & Business Leadership
High Point University
08.2021
Bachelor of Arts - Computer Science and Communications - Journalism
High Point University
05.2020
Skills
- Faster Visual and Practical Learner
- Microsoft Suite (including Excel, Powerpoint, and Publisher)
- Adobe Creative Suite
- Bilingual Mandarin Chinese
- HTML/CSS
- Javascript
- C/C
- Type Speed: 95 WPM
- Market Research
- Google Analytics 4
- Looker Studio Proficiency
- SQL
Websites
Certification
Google Ads Search, Video, Display Certification
Google Analytics Certification
Google Ads Measurement Certification
Timeline
Paid Search Analyst
ROI Revolution
01.2022 - Current
Intern
ALPS Insight
08.2020 - 01.2021
Advisor
Sephora
08.2020 - Current
Intern
The Dance Project Inc.
Master of Arts - Communication & Business Leadership
High Point University
Bachelor of Arts - Computer Science and Communications - Journalism
High Point University
Google Ads Search, Video, Display Certification
Google Analytics Certification
Google Ads Measurement Certification
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