Summary
Overview
Work History
Education
Skills
Websites
Certification
Links - Social Media
Timeline
Generic

OLIVIA JIMENEZ

Aspiring PR & Social Media Professional
Miami

Summary

Detail-oriented and creative communications professional with hands-on experience in public relations and social media management. Skilled in drafting press materials, coordinating influencer campaigns, and clipping media coverage. Proven ability to grow across platforms, support event promotions, and maintain brand voice.

Overview

3
3
years of professional experience
1
1
Certification
2
2
Languages

Work History

Public Relations/Social Media Intern

The Alchemy Agency
04.2025 - Current
  • Monitored media coverage and compiled daily press clippings for client reporting
  • Supported social media strategy by drafting captions, curating content, and scheduling posts across Instagram and TikTok.
  • Assisted with influencer outreach, event support, and tracking PR placements to measure campaign effectiveness.
  • Assisted the PR and events team during Miami’s Formula 1 Grand Prix weekend, one of the agency’s most high-profile and demanding weeks, supporting media relations, event coordination and client activations under fast-paced conditions
  • Maintained and updated PR databases, media lists, and event calendars
  • Supported the communications team with administrative tasks, ensuring smooth day-to-day operations
  • Participated in client meetings, brainstorm sessions, and internal team strategy discussions
  • Maintained and updated PR databases, media lists, and event calendars
  • Helped organize and execute PR events, activations, and client campaigns, ensuring seamless coordination and brand alignment
  • Conducted industry and competitor research to support strategic campaign planning and client proposals

Digital Media Manager

Miami Made Media LLC.
07.2023 - 03.2025
  • Curated and scheduled innovative, industry-related content on a weekly basis by populating and maintaining a dynamic social media content calendar.
  • Developed and executed tailored digital marketing campaigns across platforms like Facebook, Instagram, and Twitter to boost brand visibility and audience engagement.
  • Built brand awareness through strategic branding initiatives, including the creation of custom graphics, brand-specific GIFs, and cohesive visual content that reinforced client identities.
  • Managed the online presence for multiple clients by publishing, monitoring, and analyzing posts, engaging with followers, and using analytics to continuously optimize content strategy.
  • Coordinated high-quality professional photoshoots to produce compelling visual content that elevated brand legitimacy and perception.
  • Provided one-on-one consulting sessions with clients, offering expert social media guidance and strategic advice to enhance their digital footprint and engagement efforts.
  • Oversaw additional digital marketing channels such as email marketing campaigns and website design using platforms like Squarespace or Wix, ensuring all elements were aligned with clients' strategic goals.
  • Utilized tools like Meta Ads Manager to launch and monitor paid advertising campaigns, improving reach and conversion rates for high-profile clients including Sushi Garage, Juvia Miami Beach, Closet Factory, Fuddruckers, Pinecrest Bakery, Hilton Bentley Miami/South Beach, Oasis 1210AM Radio, Bangin Banjo Brewing Co., and Palmetto Bay Med Spa.

Social Media/Events Intern

Arevalo & Co. Photography
01.2022 - 05.2022
  • Assisted in the publication process for features in The New York Times and BRIDES Magazine, supporting content coordination, fact-checking, and editorial review
  • Curated and scheduled high-quality digital content-including photos, graphics, and video clips-that aligned with the brand's creative vision and marketing objectives.
  • Collaborated closely to ensure consistent branding during on-set events and photography, capturing authentic behind-the-scenes content for real-time social media updates.
  • Monitored key performance metrics and analyzed campaign data to refine strategies, optimize content, and drive measurable growth in reach and engagement.
  • Collaborated with local miami businesses,vendors,food trucks that align with the foundations preference to attend.
  • Developed and maintained a daily content calendar that aligned with the company's creative aesthetic and core photography services.
  • Curated visually engaging content-such as behind-the-scenes footage, event highlights, and professional imagery-that effectively communicated the brand's unique storytelling style.
  • Managed social media profiles by posting timely updates, responding to audience inquiries, and fostering community engagement on platforms like Instagram and Facebook.
  • Collaborated with the creative team to brainstorm and implement strategic social media campaigns that promoted upcoming shoots, events, and unique photography offerings.
  • Analyzed performance metrics across social channels to determine content effectiveness, optimizing strategies based on audience engagement and feedback.
  • Coordinated live coverage of events and photoshoots, ensuring that raw and authentic moments were captured and shared in real time to enhance brand connection.
  • Assisted in client communications by maintaining a CRM for lead tracking, follow-up, and gathering post-event feedback, which helped streamline customer service efforts.
  • Supported the overall creative process by contributing ideas during team meetings, ensuring that the social media content remained consistent with the company's vision and values.
  • These responsibilities allowed me to blend my passion for visual storytelling with effective digital communication, contributing to the overall growth and visibility of Arevalo & Co. Photography across its social platforms.
  • Actively participated on set at various events, including weddings and professional photo shoots, where i assisted in capturing authentic moments and ensuring smooth operations to enhance live social media content.

Education

Bachelor of Arts - Communication Arts

Florida International University
Miami, Florida
03-2026

Skills

  • Media Monitoring/Clipping
  • Press Release Writing
  • Event Coordination
  • Crisis Communication
  • Brand Messaging
  • Pitching to Journalists
  • Influencer Outreach
  • Content Creation
  • Analytics & Reporting
  • Copywriting & Editing
  • Internal Communications
  • Newsletter Creation

Certification

Certified Digital Marketing Associate, Meta, 02/01/24

Links - Social Media

Miami, US, 33196

Timeline

Public Relations/Social Media Intern

The Alchemy Agency
04.2025 - Current

Digital Media Manager

Miami Made Media LLC.
07.2023 - 03.2025

Social Media/Events Intern

Arevalo & Co. Photography
01.2022 - 05.2022

Bachelor of Arts - Communication Arts

Florida International University

Similar Profiles

CREATE PROFILE
OLIVIA JIMENEZAspiring PR & Social Media Professional