Summary
Overview
Work History
Education
Skills
Timeline
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Olivia Lanza

Nashville,TN

Summary

Detail-oriented professional looking to utilize the knowledge and skills that I have obtained throughout my education and professional experiences, and grow within a company.

Overview

10
10
years of professional experience

Work History

Marketing Manager

OML Marketing
04.2022 - Current
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized website content for improved search engine rankings and increased web traffic.

Staffing Manager

Robert Half
05.2019 - Current
  • Qualify candidates through in-depth vetting process: phone screen, interview, reference checks, and assessments.
  • Sourced for candidates through review and screening of resumes obtained through Salesforce, referrals, job boards, Social Media, and career fairs.
  • Attention to detail is crucial, as I would run and create daily reports, format resumes, and develop T & C and offer letters for clients.
  • Developed and grew my own client base by marketing our services; market to clients via telephone as well as conduct in-person meetings with key managers to senior-level executives, for the purpose of marketing our services to prospective clients and building on existing client relationships; participate in local trade association and networking events to increase OfficeTeam's presence in the local business community.

Marketing Assistant & Teacher

Kiddie Academy, Oceanside
04.2018 - 05.2019
  • Updated web pages and social media profiles to reflect proactive strategies and engage customers.
  • Developed and organized creative assets, including copywriting text for digital use and preparing videos for social media distribution, based on season and current promotions.
  • Ran a classroom of kindergarteners and first graders, and assisted in the preschool age classes.
  • Had an in-depth understanding of the center, and how it was run.
  • Gave tours to potential clients.

Marketing Intern

Palm Springs International Film Festival
01.2018 - 05.2018
  • Reviewed film submissions to be chosen for the popular annual film festival.
  • Rated film submissions based on productive value, formatting, plot, and creativity.
  • Put together media and content presentations for use in meetings with senior management.

Marketing & Graphic Design Intern

University of Redlands Communications
01.2017 - 05.2018
  • Assisted with all marketing projects.
  • Marketing duties included designing flyers, making portfolios, taking pictures and website maintenance.
  • Designed new marketing layouts on all different media platforms, and updated Social Media accounts.
  • Communicated with clients and sponsors, while collaborating with co-workers.
  • Produced marketing graphics that were attractive and high-quality by applying skills in Photoshop and InDesign.

Marketing Assistant

Lanza & Associates
05.2015 - 08.2017
  • Communicated with clients at open houses and conducted tours.
  • Handled all marketing duties, such as designing and dispersing flyers, and managing company Social Media accounts.

Marketing Intern

The Reader Magazine
08.2016 - 12.2016
  • Assisted in developing marketing campaigns for different companies in the Redlands area.
  • Took pictures and edited content to be published as ads in the magazine.
  • Put together company investment packets for use with key stakeholders and senior management.

Education

B.A - Business Management, Marketing

University of Redlands
Redlands, CA
2018

B.A - Media Visual Culture

University of Redlands
Redlands, CA
2018

Skills

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Suite
  • Adobe Suite (Photoshop, InDesign, Illustrator)
  • Outlook
  • AirTable, SharePoint
  • Salesforce
  • OneNote
  • Social Media Marketing
  • Communication
  • Sales
  • Photography
  • Detail-oriented
  • Team Development
  • Collaboration

Timeline

Marketing Manager

OML Marketing
04.2022 - Current

Staffing Manager

Robert Half
05.2019 - Current

Marketing Assistant & Teacher

Kiddie Academy, Oceanside
04.2018 - 05.2019

Marketing Intern

Palm Springs International Film Festival
01.2018 - 05.2018

Marketing & Graphic Design Intern

University of Redlands Communications
01.2017 - 05.2018

Marketing Intern

The Reader Magazine
08.2016 - 12.2016

Marketing Assistant

Lanza & Associates
05.2015 - 08.2017

B.A - Media Visual Culture

University of Redlands

B.A - Business Management, Marketing

University of Redlands

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Olivia Lanza