Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Certification
References
Timeline
Generic

OLIVIA LEE

BRENTWOOD,TN

Summary

Dynamic marketing professional with proven expertise in campaign strategy and content creation, honed at Mercy Multiplied. Excelled in team leadership and strategic planning, enhancing brand visibility and stakeholder engagement. Demonstrated proficiency in social media marketing and email campaigns, achieving significant outreach optimization.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Marketing Coordinator

Mercy Multiplied
Brentwood, TN
11.2024 - Current
  • Manage drip campaigns across the organization using ActiveCampaign, ensuring effective lead engagement and nurturing
  • Oversee the Classy platform schedule to ensure seamless coordination of campaigns and events
  • Optimize outreach and retreat web pages for SEO and keep content up-to-date
  • Led comprehensive marketing campaigns and coordinated cross-functional teams to enhance brand visibility and donor engagement
  • Analysed marketing metrics and donor data to optimize outreach strategies, resulting in improved campaign performance and stakeholder communication

Fellow

Hall Strategies
Nashville, TN
06.2024 - 11.2024
  • Produced comprehensive media lists for clients and designed graphics for social media platforms
  • Created SEO-driven blog posts, increasing client website traffic and audience engagement

Communications/Social Media Marketing Intern

Office of the First Lady of Tennessee
Nashville, TN
06.2023 - 08.2023
  • Developed and maintained event calendars and generated performance reports for social media campaigns
  • Managed social media content creation, including photos and captions, for the First Lady's official channels
  • Researched and authored content for newsletters, social media, and websites
  • Developed a website for Christmas at the Tennessee Residence, featuring event details and an embedded ticketing system
  • Orchestrated cross-functional communication initiatives, producing compelling newsletters and website content that amplified outreach efforts

Education

BACHELOR OF ARTS - JOURNALISM AND MASS COMMUNICATIONS

Samford University
Birmingham, AL
04.2024

Skills

  • Creative Problem-Solving
  • Proficient Time Management
  • Team Leadership
  • Event Planning
  • Content creation
  • Social Media Marketing
  • Campaign Optimization
  • Email Marketing Campaigns
  • Strategic Planning
  • Content Strategy
  • Campaign Strategy

Accomplishments

  • Dean's List
  • Davis Scholarship
  • Marion Scholarship

References

  • Rachel Bedenbaugh, Mercy Multiplied, (615) 831-6987
  • Justin Wilson, Hall Strategies, (615) 918-9072
  • Ella Watkins, Office of the First Lady of Tennessee, (615) 979-7530

Certification

  • HubSpot Content Marketing Certification Program
  • HubSpot Social Media Marketing Certification Program

References

References available upon request.

Timeline

Marketing Coordinator

Mercy Multiplied
11.2024 - Current

Fellow

Hall Strategies
06.2024 - 11.2024

Communications/Social Media Marketing Intern

Office of the First Lady of Tennessee
06.2023 - 08.2023

BACHELOR OF ARTS - JOURNALISM AND MASS COMMUNICATIONS

Samford University

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