Olivia Lounds
Grand Rapids,Michigan
Overview
2
2
years of professional experience
Work History
Website + Graphic Designer
Freelancer
Remote
05.2023 - Current
- Developed creative design for print materials, brochures, banners, and signs for local businesses.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Enhanced user experience by designing responsive and visually appealing websites in line with industry trends, helping clients remain competitive in their market segment.
Home Advisor
SPAN
CA, Remote
05.2023 - 10.2023
- Highest performer in position: target of 80 qualified leads/month, and I was reaching around 120/month, exceeding the team's goals through personal marketing efforts.
- Consulted a large portfolio of homeowner projects in budgeting for clean energy renovations, providing cost-effective solutions that met their financial constraints.
- Streamlined Salesforce processes by coordinating cross-functional teams and maintaining clear communication channels.
- Optimized lead nurturing efforts with targeted marketing campaigns.
Senior Marketing Specialist
Sigora Home
VA, Remote
09.2022 - 05.2023
- Planned and solely executed website development, converting mockups into useable web presence with HTML, CSS, and Wordpress Elementor.
- Designed digital ad campaigns to cultivate brand awareness, meet KPIs, and drive website traffic.
- Spearheaded rebranding efforts, successfully elevating new visual identities while staying true to Sigora's core values.
- Developed creative design for print materials, brochures, banners, and signs.
- Received promotion to management role after 3 months of employment..
Energy Advisor/Marketing Coordinator
SEEL LLC
Comstock Park, MI
01.2022 - 09.2022
- Designed tailored and engaging email campaigns to an email list of over 300,000 clients.
- First email campaign received the highest open rate, as well as the most conversions, at the non-profit.
- Developed successful partnerships with non-profit organizations to enhance community awareness.
- Generated interest in the program by educating prospective clients on benefits through attending events across the state.
Education
Bachelor of Arts - Major in Marketing, Minor in Psychology
Hope College
05.2022
Skills
- Adobe Creative Suites & Canva
- Web Design (Wordpress & Wix)
- Salesforce & Hubspot
- Google & Facebook Ads
- Social Media Marketing
- SEO (Semrush)
- Non-Profit Marketing & Event Planning
- Email & SMS Campaigns
Timeline
Website + Graphic Designer
Freelancer
05.2023 - Current
Home Advisor
SPAN
05.2023 - 10.2023
Senior Marketing Specialist
Sigora Home
09.2022 - 05.2023
Energy Advisor/Marketing Coordinator
SEEL LLC
01.2022 - 09.2022
Bachelor of Arts - Major in Marketing, Minor in Psychology
Hope College