Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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Olivia Martini

La Jolla,CA

Summary

Adept Digital Marketing eye with a content creation background for international brands such as ExpediaGroup, Meta, and Depop. Expert in leveraging social media trends and Lightroom. Proven track record of creating successful paid content reaching millions and a keen visual eye and branding acumen. Active member on campus who utilities her career skills in her daily life. Achieved significant engagement through innovative content creation and strategic brand development.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Student Ambassador

Depop
01.2025 - 04.2025
  • Hosted 13 events and educational seminars to promote the brand and their mission towards sustainable fashion with over 2000+ attendeees.
  • Conducted outreach to student organizations aligned with the brand's goals.
  • Performed weekly analytics on students' style and trends in consumerism.
  • Utilized my knowledge of social platforms, SEO, UGC, photography, and content creation to drive student's to our events.

Campaign Marketing Manager

'Pillars'
11.2024 - 04.2025
  • Managed the social media page which received over 550,000 impressions in three weeks.
  • All fourteen members of our team were elected, for the first time in the University's election history.
  • Designed and oversaw the creation of over 100 Canva graphics and short form content.
  • Worked closely with the members on their branding, strategy, public speaking, and outreach.
  • Directed, edited, and wrote the campaign video for the President.
  • Utilized demographics and analytics to create Instagram ads that effectively encouraged students to vote.


Student Ambassador and Tutor

Ringle
06.2024 - Current
  • Encouraging undergraduates at top universities to join the platform as a tutor
  • Creating social media campaigns and outreach to clubs that have chapters across several universities
  • Utilizing my knowledge from my major to teach Korean students English
  • Cultural and language sensitivity to teaching students how to utilize English prescriptive and descriptive grammar

Freelance Content Creator

ExpediaGroup
10.2024 - Current
  • Remotely created short form video content to advertise hotels with ExpediaGroup
  • Curated, edited, wrote, and filmed original content for usage to promote stays with Expedia for their travel video Beta program
  • Analyzed global consumer trends, popular content within the hotel and travel niche, and storytelling to sell my experience

Content Creator

Meta
12.2022 - 01.2023
  • Creator recognized by Instagram to create five paid Instagram reels to promote the feature in its early stages
  • Analyzing current trends and techniques to understand the online audience
  • Work received over eight million views and one million likes
  • My original content was reposted by over thirty accounts with several hundreds to millions of followers

Education

Masterclass in Film -

John Cabot University

Bachelor of Arts - Media Industries

University of California, San Diego
06.2026

Skills

  • Google Suite

  • Canva

  • Lightroom

  • Photoshop

  • Premiere Pro

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Certification

UTA Creator Economy Summit, United Talent Agency, 2024, Selected to attend UTA's inaugural summit on the emerging creator economy. Created content and a pitch to be looked over by UTA's top agents in their Digital Creator division.


Directing Certificate: UCLA Extension, IP to be completed 2027.

Languages

English
Native or Bilingual
French
Professional Working

Timeline

Student Ambassador

Depop
01.2025 - 04.2025

Campaign Marketing Manager

'Pillars'
11.2024 - 04.2025

Freelance Content Creator

ExpediaGroup
10.2024 - Current

Student Ambassador and Tutor

Ringle
06.2024 - Current

Content Creator

Meta
12.2022 - 01.2023

Masterclass in Film -

John Cabot University

Bachelor of Arts - Media Industries

University of California, San Diego

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Olivia Martini